
About this product
A purple-toned baking powder designed to brighten and set makeup, formulated with ube and birthday cake notes.
Full ingredients
Guru Score
Yay
Early verdict · Few reviews so farWhat they liked
What they flagged
What the gurus are saying
This powder's standout trait is how strikingly purple it is, and gurus found it genuinely brightens the complexion across different skin tones. The lavender undertone stays subtle rather than overwhelming. One thing to keep in mind though: the applicators that come with it didn't win everyone over, so you may want to apply it with a brush you already prefer instead.
Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.
Independent of what the gurus think, this is what the published research supports about the main active ingredients here.
A purple-toned baking powder designed to brighten and set makeup, formulated with ube and birthday cake notes.
Mostly yes. 1 of the 2 gurus who reviewed it give it their stamp of approval, for a Guru Score of 75%.
Huda Beauty Easy Bake Powder in Ube Birthday Cake holds a Guru Score of 75%. That is our read on how warmly the experts talk about it, based on the verdicts of 2 expert reviewers we have collected.
Lower-priced powder and setting products the gurus still rate highly, versus this luxury pick.
See how they stack up →Other products the same gurus have weighed in on, plus more from this brand and category.
Compare side by side →Stories where our editors dug into this product or its brand.
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