Huda Beauty

Huda Beauty Blush Filter Soft Glow Liquid Blush.

Blush & Bronzer

About this product

A cream blush in a warm, saturated purple-pink shade designed to deliver color and dimension to the cheeks with a blended finish.

Full ingredients

Hydrogenated Polyisobutene, Hydrogenated Poly(C6-14 Olefin), Mica, Diisostearyl Malate, Octyldodecanol, Trimethylsiloxysilicate, Isododecane, Hydrogenated Styrene/Isoprene Copolymer, Silica, Calcium Titanium Borosilicate, Synthetic Fluorphlogopite, Propylene Carbonate, Disteardimonium Hectorite, Tin Oxide, Phenoxyethanol, Aluminum Hydroxide, Triethoxycaprylylsilane, Dextrin Palmitate, Sorbitan Sesquioleate, Tocopherol, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Fragrance/Parfum, Polyhydroxystearic Acid, Vanillin, Titanium Dioxide/Ci 77891, Red 7 Lake/Ci15850, Blue Lake 1/Ci 42090

Guru Score

77%

Yay

4 experts · Moderate agreement

What the gurus are saying

The warm purple-pink tone lands beautifully on olive and warm skin tones, hitting that rare middle ground between saturated and peachy that flatters without veering too blue. One application gives the right amount of color, and mixing it with a matte blush creates a hybrid finish people love.

Synthesized from 4 expert reviews · most recent take September 2026

What they liked

Flattering warm purple tone for olive skin
Buildable pigmentation, not heavy-handed
Works well layered with matte blush

What they flagged

Nothing. None of the experts who reviewed it raised a problem.

Type

Blush & BronzerLiquid

Key actives

Vitamin E

Formula notes

Contains fragranceNo drying alcohol

Where to buy

Sephora → Amazon → Google →

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Scan it in the shopFree iPhone app. Scores in the aisle.

What the experts use it for.

The concerns the experts tie this product to, in their own words. Paid and founder takes don't count.

Rough or uneven texture1 expert

“I have texture on my cheeks and this blush does not emphasize the texture at all.”

Allie Glines, watch at 1:27

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored

Allie Glines

829k subs

✓Yay

"I don't know how Huda managed this, but this is the most blurring blush of all time. In my vintage years, I'm not able to wear luminous blush anymore as it looks muddy and enhances texture. This makes my cheeks look plump while giving a smoothing effect. [...] I have texture on my cheeks and this blush does not emphasize the texture at all. Even with the soft glow, there is a blurring effect."

Alexandra Anele

1.45M subs

✓Yay

"Here's the cream. I do like that, and you know why I like it, especially for my skin tone. I'm a yellow olive, so I have yellow and green in my skin. It's not too blue-toned of a purple. If a purple is too blue-toned, it looks so bad on me. It needs to be saturated enough and have enough warmth in it, and it needs to go a little closer to a pink. This has that. It's [...] closer to a cotton candy when it comes to the purple side, so I actually think that will be kind of nice."

All 2 takes from Alexandra Anele

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"Huda Beauty blush filters are really nice. I mix that with the really matte one because I like that hybrid combo."

Abbey Yung

888k subs

✓Mixed

"The texture is [...] thin with a bit of a balmy to powdery feel, and it's [...] very easy for me to work with. But there's something about it on my skin I just don't like, [...] it might be [...] that once blended out it looks a little too sheer for me. [...] It's definitely not a bad product by any means, it's just not one I could get to work for me."

Robert Welsh

1.11M subs

✓Yay

"I actually think that, from one application, is just the right amount of blush. I know people like some more, but that's great to me. I'm going to go into this mid-tone shade, Spiced Tangerine, and let's put that underneath the cheekbones, and then half up on the cheekbone too. I really like that. I'm a subtle blush kind of person, so this isn't overkill for me in any way. I'm a bit confused why everyone was saying it's too pigmented, because that's a bit of a crazy statement."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Sunscreen filters

Sun protection is the best evidenced way to slow visible ageing, and the filters are what does the work. Mineral and chemical filters both protect when a product is applied thickly enough and often enough, which is where most people fall short rather than on the choice of filter.

Source: DermNet

Vitamin E

Vitamin E is an antioxidant, and it is often in a formula to keep the other ingredients stable rather than as the active itself. It pairs well with vitamin C, though on its own the evidence for visible change is limited.

Source: NIH, National Library of Medicine

Frequently asked.

What is Huda Beauty Blush Filter Soft Glow Liquid Blush?

A cream blush in a warm, saturated purple-pink shade designed to deliver color and dimension to the cheeks with a blended finish.

Is Huda Beauty Blush Filter Soft Glow Liquid Blush worth it?

Mostly yes. 3 of the 4 gurus who reviewed it give it their stamp of approval, for a Guru Score of 77%.

What is Huda Beauty Blush Filter Soft Glow Liquid Blush's Guru Score?

Huda Beauty Blush Filter Soft Glow Liquid Blush holds a Guru Score of 77%. That is our read on how warmly the experts talk about it, based on the verdicts of 4 expert reviewers we have collected.