Haruharu Wonder Black Rice Hyaluronic Anti-Wrinkle Serum.

Serums

About this product

A lightweight serum formulated with black rice extract and hyaluronic acid, designed to address wrinkles and hydrate the skin.

Full ingredients

Water, Glycerin, Lecithin, Caprylic/Capric Triglyceride, Camellia Seed Oil, Hydrogenated Lecithin, Helianthus Annuus (Sunflower) Seed Oil, Oryza Sativa (Rice) Extract, Phyllostachys Pubescens Shoot Bark Extract, Aspergillus Ferment, Hyaluronic Acid, Panax Ginseng Root Extract, Cyclodextrin, Sclerotium Gum, C12-16 Alcohols, Palmitic Acid, Alteromonas Ferment Extract, Usnea Barbata (Lichen) Extract, Zanthoxylum Piperitum Fruit Extract, Pulsatilla Koreana Extract, Beta-Glucan, 1,2-Hexanediol, Glycine Soja (Soybean) Sterols, Behenyl Alcohol, Simmondsia Chinensis (Jojoba) Seed Oil, Glyceryl Stearate, Sodium Phytate, Tocopherol, Adenosine, Phenethyl Alcohol, Butylene Glycol, Alcohol, Lavandula Angustifolia (Lavender) Oil

Guru Score

66%

Mixed

Early verdict · Few reviews so far

What they liked

Lightweight texture
Easy to tap and blend into skin

What they flagged

Contains denatured alcohol
Does not stimulate collagen effectively

What the gurus are saying

This serum draws sharply divided takes. One dermatologist urges people to skip it entirely, citing significant concerns. Another reviewer praises how weightless it feels on skin, noting you'd barely notice you're wearing it. The disagreement is substantial enough that anyone curious should probably patch-test first and see how their own skin responds.

Synthesized from 2 expert reviews · most recent take April 2025

Best for

Dry skin Mature skin

Type

SerumsDrops & dropper

Key actives

Hyaluronic acidVitamin E

Formula notes

Fragrance-freeContains drying alcohol

Where to buy

Amazon → Google →

Opens a store search. We may earn from these links.

Scan it in the shopFree iPhone app. Scores in the aisle.

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored

Dr. Vanita Rattan

1.23M subs

~Nay

"Absolute disaster. No one should be buying this product. [...] They thought, you know what I'm going to do? I'm going to put in denatured alcohol. This is not doing what it needs to do if you truly want to stimulate collagen."

Robert Welsh

1.11M subs

~Yay

"This is the Haruharu Wonder Black Rice Hyaluronic Anti-Wrinkle Serum. It is an anti-aging serum, but it also doubles as a spot treatment for wrinkles. It has Fermented Black Rice Extract and Vitamin E, which is great for the skin, of course. And over time, it will help even out texture and fine lines and make your skin nice and bright. I like to just kind of tap it into the skin and take my time applying this and really push it in. It is so super lightweight."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Humectants and emollients

Ingredients like these draw water into the surface layers and slow how fast it leaves. The evidence is for comfort, softness and hydration rather than for changing the structure of the skin.

Source: DermNet

Vitamin E

Vitamin E is an antioxidant, and it is often in a formula to keep the other ingredients stable rather than as the active itself. It pairs well with vitamin C, though on its own the evidence for visible change is limited.

Source: NIH, National Library of Medicine

Frequently asked.

What is Haruharu Wonder Black Rice Hyaluronic Anti-Wrinkle Serum?

A lightweight serum formulated with black rice extract and hyaluronic acid, designed to address wrinkles and hydrate the skin.

Is Haruharu Wonder Black Rice Hyaluronic Anti-Wrinkle Serum worth it?

The gurus mostly approve it, but with enough reservations to keep it in the middle at a Guru Score of 66%.

What is Haruharu Wonder Black Rice Hyaluronic Anti-Wrinkle Serum's Guru Score?

Haruharu Wonder Black Rice Hyaluronic Anti-Wrinkle Serum holds a Guru Score of 66%. That is our read on how warmly the experts talk about it, based on the verdicts of 2 expert reviewers we have collected.