Hada Labo

Gokujyun Premium Lotion.

Moisturizers

About this product

A lightweight hydrating lotion from Hada Labo with five types of hyaluronic acid at varying molecular weights. Despite being called a lotion, it has a watery, toner-like texture and absorbs quickly while providing long-lasting hydration.

Type

MoisturizersLotion

Key actives

Hyaluronic acid

Formula notes

Fragrance-freeNo drying alcohol

Full ingredients

Water, Butylene Glycol, Glycerin, PPG-10 Methyl Glucose Ether, Hydroxyethyl Urea, Sodium Acetylated Hyaluronate (Super Hyaluronic Acid), Sodium Hyaluronate, Hydrolyzed Hyaluronic Acid (Nano-Ized Hyaluronic Acid), Hydroxypropyltrimonium Hyaluronate (Skin Adsorption Type Hyaluronic Acid), Sodium Hyaluronate Crosspolymer (3D Hyaluronic Acid), Aphanothece Sacrum Exopolysaccharides, Hydrogenated Starch Hydrolysate, Glycosyl Trehalose, Diglycerin, Sorbitol, Pentylene Glycol, Triethyl Citrate, Carbomer, Polyquaternium-51, PEG-32, PEG-75, Ammonium Acrylates Copolymer, EDTA 2Na, Potassium Hydroxide, Diethoxyethyl Succinate, Disodium Succinate, Succinate, Phenoxyethanol, Methyl Paraben

Guru Score

87%

Approved

3 experts · Moderate agreement

3Gurus

3Approved

0Mixed

0Skip

What the gurus are saying

The watery texture that defies its lotion label packs five types of hyaluronic acid at different molecular weights for multi-depth hydration, delivering the plump feel reviewers adore while staying completely undetectable against skin. Experts and creators recommend it for sensitive, dry, and mature skin especially, best applied by hand (skip the cotton pad) as a first-step hydration booster rather than a solo moisturizer.

Synthesized from 3 expert reviews · most recent take August 2026

Where to buy

Find it at Amazon → Compare prices on Google Shopping → Find it at iHerb →

How it works Independent by design. Every take comes from a creator we have no relationship with. We do not ask anyone to review, and affiliate links never move a score.

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Approved takes Critical takes Mixed takes Hide sponsored

Dr. Jenny Liu

320k subs

✓Approved

"One from Hada Labo, their Gokujyun Premium Lotion, is very hydrating. It's actually a thicker toner, but with five different types of hyaluronic acid, you can easily layer that in on your belly and areas that are prone to stretch marks to keep the skin hydrated."

All 2 takes from Dr. Jenny Liu

The Best Hada Labo Products - Tested and Explained by a Dermatologist | Dr. Jenny Liu

"This lotion is one of the best sellers because you're literally getting ultimate hydration and you feel it immediately, the softening of your skin, but once it's absorbed it's like did I put something on my skin, yet your skin feels so hydrated. [...] It's basically like a Korean toner or essence, a watery serum with a bit more oomph but still super light. It [...] has five different types of hyaluronic acid of various molecular weights that penetrate the skin at various depths for long-lasting hydration and plump, soft, dewy skin. It's fragrance free and devoid of common irritants, so it's great for sensitive skin, dry skin, or a temporarily damaged skin barrier. This is ultimately my absolute favorite, a core hydrator for those wanting that glass or mochi skin."

Stretch Marks — Can You Actually Get Rid of Them? A Dermatologist Answers Honestly | Dr. Jenny Liu

CYoung

93k subs

✓Approved

"So many of you request this, it's a Japanese brand, they call it a lotion but the texture isn't creamy, it's watery like a toner. I love it so much, this is my Holy Grail from all the products I'm reviewing today. I bought it from Olive Young on a good bargain, and it turns out it's so popular in Japan and on Amazon too, so many reviews say it's great for elderly people, my mom, my aunt and my grandma all love it, and I totally agree. If you have dry, mature skin and you're looking for a toner that actually does more than plain water, just try it, it's amazing. It says it's a hyaluronic acid toner, and even without knowing that you can feel it in the texture, it's a little thick like nose water. If you spread it and tap it in it absorbs pretty well. It's like a classic toner to prepare your skin for the rest of your routine, a little thick but not oily. On its own it won't make your skin super hydrated, but I'll definitely keep it in my bathroom as the first step boosting product. I wouldn't recommend using a cotton pad with it though, it's too thick for that, just tap it in with your hands. The packaging isn't cute or sexy, but it's great that it has almost no scent."

No BS Beauty

89k subs

✓Approved

"I love this stuff it's got a lot of good ingredients in there and ginsing which is a great antioxidant"

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Urea

Urea both holds water in the skin and gently loosens dead surface cells. At higher strengths it has good evidence for very dry or thickened skin.

Source: DermNet

Humectants and emollients

Ingredients like these draw water into the surface layers and slow how fast it leaves. The evidence is for comfort, softness and hydration rather than for changing the structure of the skin.

Source: DermNet

Frequently asked.

What is Hada Labo Gokujyun Premium Lotion?

Is Hada Labo Gokujyun Premium Lotion worth it?

Yes. All 3 gurus who reviewed it give it their stamp of approval, for a Guru Score of 87%.

What is Hada Labo Gokujyun Premium Lotion's Guru Score?

Hada Labo Gokujyun Premium Lotion holds a Guru Score of 87%. That is our read on how warmly the experts talk about it, based on the verdicts of 3 expert reviewers we have collected.