Hada Labo

Hada Labo Gokujyun Premium Lotion.

Moisturizers

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About this product

A lightweight hydrating lotion from Hada Labo with five types of hyaluronic acid at varying molecular weights. Despite being called a lotion, it has a watery, toner-like texture and absorbs quickly while providing long-lasting hydration.

Full ingredients

Water, Butylene Glycol, Glycerin, PPG-10 Methyl Glucose Ether, Hydroxyethyl Urea, Sodium Acetylated Hyaluronate (Super Hyaluronic Acid), Sodium Hyaluronate, Hydrolyzed Hyaluronic Acid (Nano-Ized Hyaluronic Acid), Hydroxypropyltrimonium Hyaluronate (Skin Adsorption Type Hyaluronic Acid), Sodium Hyaluronate Crosspolymer (3D Hyaluronic Acid), Aphanothece Sacrum Exopolysaccharides, Hydrogenated Starch Hydrolysate, Glycosyl Trehalose, Diglycerin, Sorbitol, Pentylene Glycol, Triethyl Citrate, Carbomer, Polyquaternium-51, PEG-32, PEG-75, Ammonium Acrylates Copolymer, EDTA 2Na, Potassium Hydroxide, Diethoxyethyl Succinate, Disodium Succinate, Succinate, Phenoxyethanol, Methyl Paraben

Guru Score

84%

Yay

5 experts · Moderate agreement

5Gurus

4Yay

1Mixed

0Nay

What they liked

Watery texture absorbs without feeling heavy
Fragrance-free and gentle on sensitive skin
Plumps and softens skin immediately

What they flagged

Too thick to use with a cotton pad
Needs another product on top for full hydration

What the gurus are saying

The watery texture that defies its lotion label packs five types of hyaluronic acid at different molecular weights for multi-depth hydration, delivering the plump feel reviewers adore while staying completely undetectable against skin. Experts and creators recommend it for sensitive, dry, and mature skin especially, best applied by hand (skip the cotton pad) as a first-step hydration booster rather than a solo moisturizer.

Synthesized from 5 expert reviews · most recent take August 2026

Best for

Dry skin

Type

MoisturizersLotion

Key actives

Hyaluronic acid

Formula notes

Fragrance-freeNo drying alcohol

Where to buy

Amazon → Google → iHerb →

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What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored

CYoung

95k subs

✓Yay

"I love it so much, this is my Holy Grail from all the products I'm reviewing today. I bought it from Olive Young on a good bargain, and it turns out it's so popular in Japan and on Amazon too, so many reviews say it's great for elderly people, my mom, my aunt and my grandma all love it, and I totally agree. If you have dry, mature skin and you're looking for a toner that actually does more than plain water, just try it, it's amazing."

No BS Beauty

89k subs

✓Yay

"I love this stuff it's got a lot of good ingredients in there and ginsing which is a great antioxidant"

Lab Muffin Beauty Science

863k subs

✓Mixed

"It kind of gives longer-lasting hydration. [...] This product has been a staple for a really long time in Reddit skincare communities. [...] It's really inexpensive, it comes in a large bottle, [...] and it's been around since like 2013. I'm going to put this into solid choice, though I think this is my bias against toners that don't do much except for hydrate. [...] These days there are tons of toners that hydrate as well as doing other things."

Gothamista

683k subs

✓Yay

"I love using the Hada Labo Gokujun lotion on my skin. I use this all over, I even use it on my hair. This is so all-purpose, it's amazing for the face but really amazing for everywhere, even down to my feet. For times like now, the premium formula which is the gold bottle is what I tend to go for because it's really really intense. This just works so well, especially if you've got the scalies or the flaky skin."

Dr. Jenny Liu

323k subs

✓Yay

"One from Hada Labo, their Gokujyun Premium Lotion, is very hydrating. It's actually a thicker toner, but with five different types of hyaluronic acid, you can easily layer that in on your belly and areas that are prone to stretch marks to keep the skin hydrated."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Urea

Urea both holds water in the skin and gently loosens dead surface cells. At higher strengths it has good evidence for very dry or thickened skin.

Source: DermNet

Humectants and emollients

Ingredients like these draw water into the surface layers and slow how fast it leaves. The evidence is for comfort, softness and hydration rather than for changing the structure of the skin.

Source: DermNet

Frequently asked.

What is Hada Labo Gokujyun Premium Lotion?

Is Hada Labo Gokujyun Premium Lotion worth it?

Mostly yes. 4 of the 5 gurus who reviewed it give it their stamp of approval, for a Guru Score of 84%.

What is Hada Labo Gokujyun Premium Lotion's Guru Score?

Hada Labo Gokujyun Premium Lotion holds a Guru Score of 84%. That is our read on how warmly the experts talk about it, based on the verdicts of 5 expert reviewers we have collected.