Glossier.

What the gurus are saying

The experts who looked at Glossier see a brand with solid, accessible products at fair prices and a genuine commitment to being cruelty-free. However, the takes split on buzz: one guru notes the brand feels like a comeback act that resonates deeply with its loyal fans but doesn't command broad excitement across the industry, while another points out the line isn't particularly innovative, though it does offer good options for most skin types and budgets.