Index / Geek and Gorgeous / A-Game 20
Geek and Gorgeous

A-Game 20.

Geek and Gorgeous A-Game 20

About this product

A serum featuring 2% retinaldehyde (retinal), a potent retinoid, formulated with soothing ingredients like ectoine, allantoin, and panthenol.

Best for

Mature skin

The Guru Index verdict

80%

Approved

Approved · 80%
3Reviewers
2Approved
1Mixed
0Skip

What the gurus are saying

Gurus overwhelmingly praise this as one of the strongest over-the-counter retinoids available, with results that rival prescription strength without the side effects. The recurring wins are its affordable price, generous 30ml size versus competitors, hydrating formula that minimizes irritation and dryness despite high potency, and ability to layer with other actives. One reviewer flagged potential regulatory restrictions in Canada due to retinoid concentration limits, though this is a regional concern. The consensus is it's an excellent choice for experienced retinoid users seeking maximum anti-aging impact without a prescription.
Synthesized from 3 expert reviews

Key actives & flags

RetinoidVitamin EFragrance-freeAlcohol-free

Full ingredients

Aqua (Water), Caprylic/​Capric Triglyceride, Oleyl Erucate, Glycerin, Triheptanoin, Cetearyl Olivate, Sorbitan Olivate, Panthenol, Ectoin, Cellulose, Allantoin, Retinal, Biosaccharide Gum-1, Tocopherol, Tocopheryl Acetate, Hydroxyethyl Acrylate/​Sodium Acryloyldimethyl Taurate Copolymer, Citric Acid, Disodium EDTA, Phenoxyethanol, Ethylhexylglycerin

Every take, in full

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Approved only Skip only Mixed only Hide sponsored
Approved
"I've talked about this a lot but I still love it. It's still really affordable and what I like is there's three versions. This is the A-Game 20 and it goes all the way down to the A-Game 5 which would be the weakest and the 20 would be the strongest and this is a serum that contains retinyl, which is a little bit stronger than retinol. It's got 2% retinyl. It's also got ectoine, which is a great ingredient. It works great with other actives. Ectoine plays well with vitamin C, retinols, exfoliants, everything. It's a great protecting and antioxidant and soothing ingredient. This has also got allantoin for soothing, panthenol and vitamin E. If you are experienced retinyl retinol user, the A-Game 20 is where I would recommend. Really nice texture to it. It's a really nice serum. No fragrance in it. Really nice soothing supporting ingredients."
Top Pick: best retinoid
All 9 takes from No BS Beauty
Evening Anti-Aging Skincare Routine - Dry, Sensitive Skin with Hyperpigmentation - Fragrance Free
"The Geek and Gorgeous A-Game 20 is my retinoid product. It's fluorescent yellow. I typically like to go through actives, so one night I'll use my retinol, one night I'll use my exfoliant, and one night I'll use my salicylic acid. I kind of rotate them through."
No BS Beauty Award Show - 7th Annual Awards - Best In Skincare and Beauty
"Very affordable, fragrance-free winner. We love Geek and Gorgeous, as you can tell. They've got a great brand."
The Best Retinol Products This Year So Far - My Favorite Retinoids for Anti-Aging & Acne
"I've talked about this a lot but I still love it. It's still really affordable and what I like is there's three versions. This is the A-Game 20 and it goes all the way down to the A-Game 5 which would be the weakest and the 20 would be the strongest and this is a serum that contains retinyl, which is a little bit stronger than retinol. It's got 2% retinyl. It's also got ectoine, which is a great ingredient. It works great with other actives. Ectoine plays well with vitamin C, retinols, exfoliants, everything. It's a great protecting and antioxidant and soothing ingredient. This has also got allantoin for soothing, panthenol and vitamin E. If you are experienced retinyl retinol user, the A-Game 20 is where I would recommend. Really nice texture to it. It's a really nice serum. No fragrance in it. Really nice soothing supporting ingredients."
Best Anti-Aging Products For Everyone Over 30 🙌 What You Should Be Using to Stay Youthful
"The Geek and Gorgeous A-Game 20 is the strongest version of their A-Game line and uses 20% retinal. Retinal is stronger than retinol and right up there in terms of strength, not as strong as tretinoin but the next step up underneath that. It's stronger than retinol and much stronger than all of those retinol derivatives like HPR."
Livestream- Exosomes, Numbuzin Nad Essence in Depth, Mesotherapy Discussion
"I like the Geek and Gorgeous A-Game 20. If you're new to retinoids, start with the five and work your way up, but they're all great. You can't go wrong with them."
Skincare News, Sunscreen News, Retinal Discussion - Livestream 2-1-25
"This one contains 2% retinal. It also contains ectoin, alantonin, and panthenol for soothing your skin. It's cruelty-free and vegan. This stuff is really wonderful and pretty affordable."
Best of Black Friday Deals - My Picks for Skincare & Beauty Product Sales & Gifts with Purchase
"There's a little bit higher amount of retinal in it and free shipping at 60 bucks."
Strongest Retinal Serums - The Best Retinoids & Retinols For Anti-Aging, Wrinkles, & Flawless Skin
"This one contains 2% retinaldehyde, and it also contains ectoin, alantin, and panthenol for soothing your skin. It's cruelty-free and vegan. This stuff is really wonderful and pretty affordable."
The One Anti-Aging Step That I Won't Ever Skip? 5 Skincare Steps to Never Miss for Anti-Aging
"The Geek and Gorgeous A-Game 20 is their strongest retinoid product on the market. It contains retinol, nectoine, retinol, firm, and even vitamin E and panthenol for soothing. It's really nice."
Approved
"If you're looking for an exact like-for-like alternative to The Ordinary's retinol emulsion, I would shop with Geek and Gorgeous and their A-Game 20. It's their A-Game 20 which is the same strength as The Ordinary retinol emulsion."
All 15 takes from Mad About Skin
I STOPPED USING RETINOL - Heres Why (And What I Discovered)
"I'll use the A-Game 20 by Geek and Gorgeous which is a high strength retinol. I use this as part of my routine, and it's really effective for me on the face. I tend to go in for something stronger on the face with this product."
RETINOL GETS BANNED - 5 Better Retinol Alternatives
"This is the Geek and Gorgeous A-Game 20, which is the step up from the 10. It's the same strength as The Ordinary Retinal Emulsion 0.2%, sky high anti-aging, and it's fantastic. If you're shopping within the European Union where a lot of these restrictions are happening, go for Geek and Gorgeous because it ships from within the EU, so it'll be a lot cheaper for you and easier to get your hands on."
Exclusive: NEW HIGH STRENGTH RETINAL - Up To 11x More Anti Aging
"The Geek and Gorgeous A-Game 20 was slightly less sensitizing and drying than The Ordinary. I loved both, and honestly both would make a wonderful addition to an advanced anti-aging skincare routine. But Geek and Gorgeous has pipped The Ordinary to the post with a slightly better formulation. I love the fact that it's more cost effective with double the amount of product without having to pay a whole lot more, definitely easier on mileage in terms of shipping miles, better for the environment taking fewer boxes. It's one I'm going to be taking forward into my skincare routine pairing it with a product for the neck and eye area, this one for the rest of the face to get the maximum anti-aging available over the counter, which is key for me: easy to access and yet super high potency results."
IS IT OVER FOR TRETINOIN - Why Everyone Is Stopping Tretinoin
"One of my personal favorite products when it comes to retinal is the Geek and Gorgeous A-Game 20, an absolute Holy Grail. I use this five times a week and my tretinoin two times a week, and that for me is perfection. It packs a punch but is available over the counter, so you don't need a prescription. A lot of people said that whilst they weren't getting the results they wanted from retinol, they are getting them from retinal, so they don't really need to go through the effort of getting the prescription, the side effects and irritation of tretinoin when they can just go for something in between."
RETINAL - What The New Retinal Ban Means ( The Future Of Anti Aging )
"This is the Geek and Gorgeous A-Game 20. This is actually four times the now legal allowed limit of retinol in one product. So, expect to see things like the Geek and Gorgeous A-Game 20 and the super popular The Ordinary retinol emulsion phased from sale over the next couple of months and years in the Canadian market."
Move Over Retinol - TOP 5 ANTI AGING SKINCARE INGREDIENTS
"This is the Geek and Gorgeous A-Game 20. This is a retinol in the highest strength that you can get over the counter. So I would say this is the closest you're going to get to a prescription strength retinoid without needing the prescription. This Geek and Gorgeous A-Game 20 is absolutely phenomenal."
SKINCARE AWARDS - Worlds Best Serums 2025
"I absolutely adore this product. It's a super high strength retinol, one of the absolute strongest you can get over the counter and it's stunning, beautifully affordable. Geek and Gorgeous is 30 mil as opposed to The Ordinary, which is 15 mil, so it's more cost effective. It's got a formulation which just soaks the skin in hydration. So you won't get any dryness, any irritation from this, even though it is a super high potency retinoid that I love. This is 10 out of 10, which is why Geek and Gorgeous is the retinoid of choice in my view in 2025."
Best CASTOR OIL SKINCARE ROUTINE - Perfect Anti Aging Routine 2025
"This is the A-Game 20, their highest strength, and that works so well for me because I'm used to retinoids. If you're new, start lower, work your way up. But again, you can use this with the vitamin C derivative in that serum. You can use this with copper peptides because they're encapsulated. It's just wonderful. My skin doesn't look heavy. It doesn't look greasy, and it doesn't feel sticky or tacky. It just feels slightly plump, bit hydrated. I know that I'm going to be able to sleep on this, and I wake up with like a guaranteed good skin day, which is what really matters."
REDUCE WRINKLES FAST - Ultimate Evening Skincare Routine 2024
"This is the Geek and Gorgeous A-Game 20, a super high potency retinoid not for beginners, for advanced retinoid users that gives you the best over-the-counter anti-aging ever. In fact I love it so much I covered it in a video. The pump on this is gorgeous, dispenses just the right amount so none of that wondering what a pea size amount is. One pump that's all you need and you can apply this around the face or you can just go in and spread it. This is really spreadable and lovely on the skin and if you're an established retinoid user like I am you shouldn't get too much sensitivity."
THE ORDINARY ARE IN CRISIS - What You Need To Know (And Best Dupes)
"If you're looking for an exact like-for-like alternative to The Ordinary's retinol emulsion, I would shop with Geek and Gorgeous and their A-Game 20. It's their A-Game 20 which is the same strength as The Ordinary retinol emulsion."
Ultimate ANTI AGING SERUMS 2025 - Firmer Skin / Fewer Wrinkles FAST
"This is the highest potency retinol you can get over the counter. It delivers so many amazing line minimizing results, but it really doesn't sensitize the skin too much. I think that's because of the quality formulation. It's got a lot of hydrators and humectants in here. It really nourishes the skin at the same time as delivering that potent dose of retinol. It comes in three different strengths. The 20 is the highest strength, which I think is where we should all aim to get to if our skin permits. That's where you get the best results. But they also have a 10 and then a 5. If you're a regular retinoid user, it's probably fine to go straight in with the 20 because your skin will be accustomed to retinoids. If you're new, start with one of the lower doses and work your way up. I love the fact there's three different strengths, something for everyone, and the price point is divine. This little gem beats all of those bougie retinols down. It's the one that I use every single evening in my skincare routine."
Ultimate ANTI AGING SERUMS 2025 - Firmer Skin / Fewer Wrinkles FAST
"My first recommendation in this top 10 serums goes to the Geek and Gorgeous A-Game 20. This is a relative newcomer to the skincare world. I think it launched about 12 months ago and it's already sold out multiple times. It's that good. And this is the highest potency retinol you can get over the counter. It delivers so many amazing line minimizing results, but it really doesn't sensitize the skin too much. I think that's because the quality formulation. It's got a lot of hydrators and humectants in here. It really nourishes the skin at the same time as delivering that potent dose of retinol. It comes in three different strengths. The 20 is the highest strength, which I think is where we should all aim to get to if our skin permits. That's where you get the best results. But they also have a 10 and then a five. If you're a regular retinoid user, it's probably fine to go straight in with the 20 because your skin will be accustomed to retinoids. If you're new, start with one of the lower doses and work your way up. I love the fact there's three different strengths, something for everyone, and the price point is divine. This little gem beats all of those bougie retinols down. My absolute favorite. And it's the one that I use every single evening in my skincare routine."
Ultimate ANTI AGING SERUMS 2025 - Firmer Skin / Fewer Wrinkles FAST
"I love the fact there's three different strengths, something for everyone, and the price point is divine. This little gem beats all of those bougie retinol hands down. My absolute favorite, and it's the one that I use every single evening in my skincare routine. Personally, I prefer Geek and Gorgeous because you get double the amount of product, so it's a much more cost effective option."
Its Official: RETINOL IS OVER - Top 10 Retinoid Serums To Use Instead
"Start with the lowest strength, work your way up. For me, I would use the highest strength on my face. I then use the lowest strength on my neck, which is more sensitive. That way, I can get the best outcomes all over. Geek and Gorgeous really know how to do formulating, and they created one of the best retinoid products available over the counter. I absolutely love it."
Strongest Anti Aging Serum - 2025 RETINOL SHOWDOWN ( Best Retinal Serum )
"The Geek and Gorgeous A-Game 20, which is a sky high concentration of retinol at a super affordable price point. Not for beginners, but for people that are established retinol users, this is a really inexpensive way to get that high dose."
~Mixed
"Geek and Gorgeous A-Game 20 is their Mac Daddy, it is a 2% retinol which also includes ectoin and it costs less than €25. I haven't tried it myself, but this is what I'd be using if I wasn't using another product."
You might also like

Similar products worth a look.

Other products the same gurus have weighed in on, plus more from this brand and category.

This week's top beauty news, in your inbox.

A weekly read of the takes worth catching up on: the raves, the splits, the ones the gurus won't shut up about. Free, no spam, unsubscribe whenever.

Subscribe to the digest