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Fenty Beauty

Fenty Beauty.

Fenty Beauty

About this product

Fenty Beauty is a cosmetics and skincare brand offering foundations, makeup, and skincare products across a wide shade range with refillable and SPF options.

The Guru Index verdict

74%

Approved

Approved · 74%
5Reviewers
3Approved
1Mixed
1Skip

What the gurus are saying

Gurus credit Fenty with fundamentally shifting the beauty industry around shade inclusivity, formula quality, and flexible product design that works for minimal or full makeup looks alike. However, the brand's recent momentum has softened, while experts respect its legacy and standard-setting work, some feel newer launches lack the same impact, and skincare offerings have drawn mixed responses. The brand remains a mainstay, though its early revolution phase appears to have cooled.
Synthesized from 5 expert reviews
Every take, in full

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Approved only Skip only Mixed only Hide sponsored
Approved
"I think what she did with Fenty in terms of shade, in terms of formula, in terms of skincare, in terms of refillable, in terms of nice SPFs that stick Foundation is just genius. She's smart, she's a really smart woman."
All 3 takes from Caroline Hirons
S2 Ep12: Nadine Baggott and Caroline Hirons Answer Your Questions
"What she did with Fenty in terms of shade, in terms of formula, in terms of skincare, in terms of refillable, in terms of nice SPFs that stick Foundation is just genius. She's smart, she's a really smart woman."
Glad We Had This Chat - JAMIE GENEVIEVE
"I think that there was a bit of a gap in the market when it came to what people want to look like. I think that you're either told that you want to be a clean girl and you want to wear three products and no more, or you're a makeup wearer and you've got a makeup bag full of stuff and it's a full face every day with full coverage. I think that we sit right in the middle of that, but most people do. Our products lean either way, and that makes me really excited. Someone messaged me the other day saying thank you so much for showing me how to pair all the different parts of me together and feel really good about it. You can kind of choose who you want to be that day. Our products are flexible, they can be sheared out so much for that clean girl look or they can be built right up for the kind of more full makeup wearer."
Listener's Questions w/ Nadine Baggott!
"I think what she did with Fenty in terms of shade, in terms of formula, in terms of skincare, in terms of refillable, in terms of nice SPFs that stick Foundation is just genius. She's smart, she's a really smart woman."
Approved
"Fenty, for example, which revolutionized inclusivity in makeup really set the standard, or the Ordinary, although not a celebrity Beauty brand, it introduced a whole new world of active ingredients to the Forefront of skincare."
Top Pick: inclusive makeup
Approved
"Fenty Beauty, I would say, is one of the most common ones in my opinion, the ones that are here to stay."
~Mixed
"Fenty Beauty, in my opinion, has reached iconic status in the beauty world. It's up there with all the best, the greats. They came into the beauty industry not with a 'we're a new brand' kind of energy, but the energy like, 'we are a brand and we have done it better than everyone else. We're here to take over. We're setting the new standard.' But it does feel like recently, Fenty hasn't been making the big, huge splashes like they used to do in the beauty world, not just online but also offline. It kind of seems like people have lost a bit of interest or just perhaps they aren't gravitating towards the brand with as much excitement as they used to. I have huge respect for Fenty as a brand. What they have done in the beauty industry in terms of inclusivity, shade range, they really set the standard and an expectation and they've showed us what a brand can really do when they have a budget."
Skip
"I just bought their new aha mask 5% aha. Nothing nothing amazing."
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