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Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.
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"I was really really happy with it. There was no wearing off anywhere and there was very very minimal settling into the wrinkles. By the end of the day I was still really happy with this one, really high on it. It just became an instant favorite of mine. I just felt like my skin looked better than it really is, I felt like it looked younger than it really was, and I was just really falling for this hard. This is probably my most worn drugstore foundation so far this year."
Top Pick: foundation
All 4 takes from HotandFlashy
"The best foundation of 2024 in my humble opinion is the e.l.f. Soft Glam Foundation. I fell super hard for this. I absolutely love it. You cannot beat the price point. This is such a beautiful foundation. I'm wearing it today. I've actually had it on for 7 hours and this looks still just about perfect and I didn't touch it up to start filming this video. The thing is it looks so natural on the skin. It doesn't look like a heavy mask of makeup. It's just beautiful. The shades are really great, easy to find a shade match. I wear it in the shade 25 light neutral."
"I was really really happy with it. There was no wearing off anywhere and there was very very minimal settling into the wrinkles. By the end of the day I was still really happy with this one, really high on it. It just became an instant favorite of mine. I just felt like my skin looked better than it really is, I felt like it looked younger than it really was, and I was just really falling for this hard. This is probably my most worn drugstore foundation so far this year."
"The E.L.F Soft Glam Foundation is so good and I love it so much. I've been wearing it literally nonstop since I tested it. It won head-to-head against another viral foundation of the summer. I wore it to a black-tie wedding in Boston and I felt so confident. My skin just looks great but it doesn't look like a heavy coating of makeup. It's got such a lovely finish, it's not super super luminous, it's just soft. It softens my pores, it softens my texture, it just softens everything. I feel like my skin just looks younger when I have this on."
"This is a fabulous drugstore foundation. It lasts all day with that sunscreen. It doesn't wear off. It doesn't settle into wrinkles. It looks natural on my skin."
