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e.l.f.

Pure Skin Moisturizer.

e.l.f. Pure Skin Moisturizer
Moisturizers

About this product

A fragrance-free moisturizer formulated with niacinamide, ceramides, hyaluronic acid, and oat extract, designed for normal, combination, and acne-prone skin types.

Best for

Type

MoisturizersCream

Key actives

NiacinamideHyaluronic acidVitamin ECeramides

Formula notes

Fragrance-freeNo drying alcohol

Full ingredients

Guru Score

69%

Mixed

5 experts · Moderate agreement
5Gurus
3Approved
2Mixed
0Skip

What the gurus are saying

Niacinamide and ceramides team up here to calm redness and support skin barrier function, making this a solid pick for acne-prone and sensitive skin at a budget price. Most gurus praise how moisturizing and elegant it feels without heaviness, though one found it applies a touch streaky and another prefers it as an evening moisturizer because it can affect how sunscreen sits on top. One reviewer simply did not click with it personally, so texture preference does matter here.
Synthesized from 5 expert reviews · most recent take April 2025
Every take, in full

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Approved takes Critical takes Mixed takes Hide sponsored
~Approved
"The e.l.f. Pure Skin Moisturizer, which is 12 bucks, so that saves you a ton. It contains the ceramides, phytonazine, cholesterol, vitamin E, it's fragrance-free, and it's really nice for normal and combination skin types and pretty friendly for acne prone skin."
~Mixed
"The e.l.f. Pure Skin Moisturizer is a budget option that works as a great daytime one. I personally did not like it, but I know a lot of people absolutely love this one."
~Approved
"The reason I like this for acne is it has niacinamide, an antioxidant which is anti-inflammatory and also helps with redness and hyperpigmentation and has a track record of being helpful in particular for people with acne-prone skin. Niacinamide also can help improve barrier function, which can be an issue especially for people who have acne. I like that it's fragrance-free. It also has ceramides which can help with your skin barrier, they're lipids that are naturally part of your skin barrier and when applied to the skin can help improve barrier function. It has hyaluronic acid, a humectant, and also oat which has anti-inflammatory compounds. It's moisturizing. This particular moisturizer I have used, it goes on a little streaky but it's otherwise great."
~Approved
"e.l.f. Pure Skin has wonderful cleanser, toner, and moisturizer, and I'm really highlighting their moisturizer here. It retails for $11.20 and it's non-comedogenic, fragrance-free, and vegan, cruelty-free formula that I think is lovely if you have sensitive and dry skin. It is a rich cream that's nourishing but it's pretty elegant, does not feel super heavy or greasy. Ingredient-wise, it contains oat milk that helps to nourish and soothe the skin, along with niacinamide, allantoin, and hyaluronic acid. Just all around wonderful ingredients that help to keep your skin's moisture barrier supported and hydrated. For that price and for that formula, you just can't go wrong if you're looking for something super ultra-rich and nourishing."
~Mixed
"The elf Pure Skin Moisturizer has very similar ingredients to CeraVe PM - they both contain niacinamide, ceramides, hyaluronic acid, and glycerin, so they're both great products at about the same price point. I notice that when I use the elf my sunscreen wasn't sitting as well over the moisturizer as it had when I used the CeraVe, so I'm probably going to use up the end of this in the evenings, but when I'm wearing sunscreen I like the CeraVe better."
Common questions

Frequently asked.

What is e.l.f. Pure Skin Moisturizer?

A fragrance-free moisturizer formulated with niacinamide, ceramides, hyaluronic acid, and oat extract, designed for normal, combination, and acne-prone skin types.

Is e.l.f. Pure Skin Moisturizer worth it?

The gurus mostly approve it, but with enough reservations to keep it in the middle at a Guru Score of 69%.

What is e.l.f. Pure Skin Moisturizer's Guru Score?

e.l.f. Pure Skin Moisturizer holds a Guru Score of 69%. That is our read on how warmly the experts talk about it, based on the verdicts of 5 independent expert reviewers we have collected.

Who is e.l.f. Pure Skin Moisturizer best for?

e.l.f. Pure Skin Moisturizer is generally suited to combination skin, normal skin and acne-prone skin.

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