Power Grip Primer.

"I'm not usually a primer gal but this is the one primer I feel like actually does something for my makeup. I like how it grips your makeup but is also hydrating. This makes my foundation last so long and I find it works well with so many products."

"Just a tiny little bit of this in the areas that I want a little bit more staying power"

"I'm going to go in with the e.l.f. Power Grip Primer. This one has niacinamide in it, it has a nice grippy texture, it's very comfortable on the skin even though it kind of looks intimidating. I like to focus this on like the T-Zone, that's where I like to have the most smoothing and grip, and also on my nose. I feel like makeup comes off my nose really quickly, so I'm just going to apply this all over."

"For primer we're going to go into the e.l.f. Power Grip Primer. This one has the niacinamide in it. I'm just going to smooth this through the T-zone and then drag the excess all over the rest of the face."

"The e.l.f Power Grip Primer gives you a slight tackiness to the skin. When it dries, you get a bit more of a sticky texture. I love these sticky textures, not because they are sticky, but because they tend to help with the texture of overly textured skin. So if you're dry in some areas, or you're extra porous on the skin, or perhaps makeup tends to cling in between your brows, something like a sticky primer is really, really good because it creates that layer on your skin that's a little bit tacky and gives your foundation something else to stick to rather than your skin. This is actually a slightly thinner formula, so on those days when you want to wear a fuller coverage foundation, something like the e.l.f one's really good."

"I like it as a primer and the setting spray, too. I would still use a powder with it for those areas that need fixing. But I would just use it as the same thing, the primer and the setting spray. Drench your face in it when you're using it as a primer and tap tap tap into the skin until you get that sticky feeling."

"This is the e.l.f. Power Grip Primer. I love this. I love this. And I've said before, I prefer it to its competition. [...] I think there's a temptation to go in with loads of primer, especially for those people dripping it around the face. You just want, like, one pump. Okay, maybe two. Very sticky, a little tiny, tiny, tiny bit. And then just gradually smooth it out very slowly, blend it outwards a tiny, tiny bit. I'm going to be using, like, the arch of my finger here just to really push it into the skin and really get it moving around. We don't want it to sit on top of our skin. We want it to be part of our skin."

"I like e.l.f.'s grip primer over the Milk one."

"This combination is one of the best prepping combinations I think I've ever used on my skin. So first things first, elf Power Grip, one little squeeze. The reason I really like this one, the reason I really rely on this is because of the texture of my skin. My skin is oily but with a dehydrated texture, so I'm very very greasy but also around my nose here very dry, very flaky. Sometimes this primer really gives me that. To be honest with you, I don't even use it for the tackiness, it's the texture it leaves my skin. It's the way it leaves the surface of the skin that's incredible. It has that perfect amount of bounce. Like I could just use a serum and then use this and feel my skin is absolutely set and perfect. So I only use the Power Grip in areas where I experience a dry, dehydrated texture, or I'm a little bit pory around here, for example. I've actually been using this one over the pore putty primer. I will use pore putty when I'm matte, when I am suffering, when my skin just feels like nothing is going to work, then I go to pore putty. Then I literally take the Power Grip, my setting spray, and do my whole face and I drench my face and then I let this fully sink in."

"E.L.F. duped in a way that made their dupes their own iconic products, like their sticky primers. It's a dupe of Milk Makeup, but E.L.F. did one of the best sticky primers. They duped in a way that wasn't a direct copy, you knew what the product was and what it was going to give, and it got to a point where people would recommend the dupe over the original. They did it very very well and it didn't feel like it was invading the space of the other brand."

"I absolutely despise e.l.f. as a brand, but what e.l.f. did do is make something their own. They took the Gripy primer concept and made it their own, and now everyone knows that the e.l.f. Gripy primer exists and it's a great alternative for whatever."