Power Grip Primer.

"I'm not usually a primer gal but this is the one primer I feel like actually does something for my makeup. I like how it grips your makeup but is also hydrating. This makes my foundation last so long and I find it works well with so many products."

"For primer we're going to go into the ELF Power Grip Primer. This one has the niacinamide in it. I'm just going to smooth this through the T-Zone and then drag the excess all over the rest of the face."

"The e.l.f Power Grip primer gives you a slight tackiness to the skin. When it dries, you get a bit more of a sticky texture. I love these sticky textures, not because they are sticky, but because they tend to help with the texture of overly textured skin. So if you're dry in some areas, or you're extra porous on the skin, or perhaps makeup tends to cling in between your brows, something like a sticky primer is really, really good because it creates that layer on your skin that's a little bit tacky and gives your foundation something else to stick to rather than your skin. This is actually a slightly thinner formula, so on those days when you want to wear a fuller coverage foundation, something like the e.l.f one's really good."

"I like it as a primer and the setting spray, too. I would still use a powder with it for those areas that need fixing. But I would just use it as the same thing, the primer and the setting spray. Drench your face in it when you're using it as a primer and tap tap tap into the skin until you get that sticky feeling."

"This is the e.l.f. Power Grip Primer. I love this. I love this. And I've said before, I prefer it to its competition. I think there's a temptation to go in with loads of primer, especially for those people dripping it around the face. You just want, like, one pump. Okay, maybe two. Very sticky, a little tiny, tiny, tiny bit. And then just gradually smooth it out very slowly, blend it outwards a tiny, tiny bit. I'm going to be using, like, the arch of my finger here just to really push it into the skin and really get it moving around. We don't want it to sit on top of our skin. We want it to be part of our skin."

"The reason I really like this one, the reason I really rely on this is because of the texture of my skin. My skin is oily but with a dehydrated texture, so I'm very very greasy but also around my nose here very dry, very flaky. Sometimes this primer really gives me that. I don't even use it for the tackiness, it's the texture it leaves my skin. The way it leaves the surface of the skin is incredible. It has that perfect amount of bounce. Like I could just use a serum and then use this and feel my skin is absolutely set and perfect. I only use the power grip in areas where I experience a dry, dehydrated texture or I'm a little bit pory around here, for example."