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"E.l.f is an affordable makeup brand that has been around since 2004. E.l.f have always been that reliable, if I want a product that works, I will go to E.l.f because you know you're going to get a decent product at a decent price. Apart from the actual makeup though, E.l.f have had just this fantastic identity, mainly with their ethics, their move towards cruelty free and pro women stance. They have been the first beauty sponsor of the Women's Soccer League, had Billie Jean Cup activations, a partnership with Kendall Coyne, been the first beauty sponsor for the Indy 500, run the Show Your Elf Series, promoted Paralympic inclusion nonprofits, run campaigns for reproductive rights, all on top of pledging 2% of their profits every year to charity."
✓Approved
"I love E.L.F. It's a great brand. I use quite a lot of E.L.F. and it's very hard to argue with it. It's a fantastic brand drugstore makeup brand."
