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e.l.f.

Lash 'N Roll Mascara.

e.l.f. Lash 'N Roll Mascara
Eye Makeup

About this product

An affordable volumizing mascara designed to separate and define lashes with a natural finish.

Type

Eye MakeupLiquid

Guru Score

66%

Mixed

4 experts · Moderate agreement
4Gurus
2Approved
1Mixed
1Skip

What the gurus are saying

This mascara earns praise for cleanly separating each lash and delivering a natural, everyday look without heaviness, though gurus split on staying power. One reviewer gave it top marks for application and appearance but found it smudged somewhat and was difficult to wash off completely. Another appreciated the gentle lift it gave, while a third experienced noticeable smudging below the eye and found it required extra coats to build definition. At the price point, the formula appeals most to anyone after a low-key lash look rather than maximum hold.
Synthesized from 4 expert reviews · most recent take April 2026
Every take, in full

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Approved takes Critical takes Mixed takes Hide sponsored
~Mixed
"Can't beat the price for sure. It looked nice on the skin. It was a little clumpy for me. Maybe that's a personal thing. Like sometimes skincare pills on some people and doesn't on the other. It was like a little bit clumpy for me, but other than that, honestly, for $8, it's really hard to beat that."
~Approved
"The e.l.f. mascara got a five out of five for application, separated each lash, they looked really nice. For appearance I also gave it a five out of five. I love this for a more natural look. The Milani was more spiky and shiny whereas the e.l.f. was a little bit more natural looking and it definitely extended my lashes. As far as smudging, the smudge factor it did smudge a touch, it got a three out of five, not as much as the Milani but it did smudge a little bit. For washability it did not do well with washability. It took a lot for me to get this off, it wasn't easy to wash off, it didn't necessarily come off in exact tubes, so it also got a two out of five for wash off."
~Approved
"I feel like it's a nice everyday kind of a mascara formula. It's not too voluminous, which is nice, kind of gives a little bit of like a lift to the lashes too, which I like."
~Skip
"The mascara, I can't really say that I'm loving it at this point. I do have a little bit of a smudge below each eye, so I like my mascara to stay put. It did take a little work to build it up, but I think the lashes are nice looking. I may give this another try, I'm not going to write this one off quite yet."
Common questions

Frequently asked.

What is e.l.f. Lash 'N Roll Mascara?

An affordable volumizing mascara designed to separate and define lashes with a natural finish.

Is e.l.f. Lash 'N Roll Mascara worth it?

The gurus mostly approve it, but with enough reservations to keep it in the middle at a Guru Score of 66%.

What is e.l.f. Lash 'N Roll Mascara's Guru Score?

e.l.f. Lash 'N Roll Mascara holds a Guru Score of 66%. That is our read on how warmly the experts talk about it, based on the verdicts of 4 independent expert reviewers we have collected.

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