e.l.f.

e.l.f. Foundation.

Save to Pinterest

Foundation

About this product

An affordable liquid foundation designed to smooth, hydrate and protect the skin while reducing redness.

Guru Score

84%

Yay

3 experts · Moderate agreement

What they liked

Extremely affordable
Niacinamide may ease redness

What they flagged

Needed mixing for shade match

What the gurus are saying

This foundation earns praise for working well across different skin types, including those with acne, and people find it easy to customize by mixing shades to get the right match. The formula contains niacinamide, which helps calm redness, making it a practical choice for anyone dealing with irritation or uneven skin tone at a price point that won't break the bank.

Synthesized from 3 expert reviews · most recent take March 2025

Type

FoundationLiquid

Where to buy

Ulta → Amazon → Google →

Opens a store search. We may earn from these links.

Scan it in the shopFree iPhone app. Scores in the aisle.

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored

Robert Welsh

1.11M subs

✓Yay

"There are people out there who have acne that are using e.l.f."

Alexandra Anele

1.44M subs

✓Yay

"I decided to mix these two foundations, the e.l.f. Foundation and one from Rimmel, to get the correct shade for me. The way I'm going to apply that is with a damp sponge."

Dr Dray

2.69M subs

✓Yay

"The e.l.f. Foundation here has sunflower seed wax in it and costs $10.99. It smooths, hydrates, and protects, and it has niacinamide, which is good for cutting down on redness, hyperpigmentation, and oxidative stress. It has no fragrance, so that looks promising as a makeup product for sensitive skin."

Frequently asked.

What is e.l.f. Foundation?

An affordable liquid foundation designed to smooth, hydrate and protect the skin while reducing redness.

Is e.l.f. Foundation worth it?

Yes. All 3 gurus who reviewed it give it their stamp of approval, for a Guru Score of 84%.

What is e.l.f. Foundation's Guru Score?

e.l.f. Foundation holds a Guru Score of 84%. That is our read on how warmly the experts talk about it, based on the verdicts of 3 expert reviewers we have collected.

e.l.f. Foundation.

84%

What the gurus are saying.

What the evidence says.

Frequently asked.

What is e.l.f. Foundation?

Is e.l.f. Foundation worth it?

What is e.l.f. Foundation's Guru Score?

Cheaper alternatives the gurus rate.

Similar products worth a look.

This product, in the news.

This week's top beauty news, in your inbox.