Every take, in full
What the gurus are saying.
Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.
All takes
Approved only
Skip only
Mixed only
Hide sponsored
✕Skip
"I have also chosen not to support e.l.f anymore. Full stop. For, you know, mainly for that reason, but also to me, a few reasons. If you're trying to rage bait people. I don't support brands that rage bait like that. Especially as something so serious as domestic abuse."
All 2 takes from Robert Welsh
"I have also chosen not to support e.l.f anymore. Full stop. For, you know, mainly for that reason, but also to me, a few reasons. If you're trying to rage bait people. I don't support brands that rage bait like that. Especially as something so serious as domestic abuse."
"I could not be more disappointed in a brand if I tried to be. I'm genuinely, feel really, really gutted. E.l.f is a brand that I have personally worked with, been to events with, have had contracts with, and really love their products. Like, genuinely. I would recommend them all the time. But E.l.f was a brand that kind of showed up in spaces that mattered to people. They did charity work, they spoke out on a lot of things. And to see something like this happen is very annoying. As a bad business choice, which is bad, and also just bad in general in terms of supporting somebody with money because E.l.f would have paid Matt Rife, who thinks domestic violence is funny."
✓Approved
"E.l.f really became popular amongst early beauty bloggers and YouTubers because buying a big haul of E.l.f products to test out was super cheap, really affordable. They could get a lot and do a huge haul. The brand's accessibility played a huge part in their growth. Most agreed that E.l.f's products were generally decent quality and often better value than bigger name brands. The brand also leaned heavily into the growing desire from consumers for more ethical and sustainable beauty products. E.l.f has been a cruelty-free brand since the start, and over the years they've been involved in a long list of campaigns and promotions supporting ethical causes."
