Cosmetics.

"I have also chosen not to support e.l.f anymore. Full stop. For, you know, mainly for that reason, but also to me, a few reasons. If you're trying to rage bait people. I don't support brands that rage bait like that. Especially as something so serious as domestic abuse."

"I could not be more disappointed in a brand if I tried to be. I'm genuinely, feel really, really gutted. E.l.f is a brand that I have personally worked with, been to events with, have had contracts with, and really love their products. Like, genuinely. I would recommend them all the time. E.l.f was a brand that kind of showed up in spaces that mattered to people. They did charity work, they spoke out on a lot of things. And to see something like this happen is very annoying. There's a few ways to look at this. As a bad business choice, which is bad, and also just bad in general in terms of supporting somebody with money because E.l.f would have paid Matt Rife, who thinks domestic violence is funny."