e.l.f.

e.l.f. Laminating Brow Gel.

Eye Makeup

About this product

A dual-ended brow gel and transparent mascara in one product, designed to tint and set eyebrows while defining lashes with a subtle darkening effect.

Full ingredients

Aqua, Ceteareth-30, Glycerin, Acrylates Copolymer, Paraffin, Microcrystalline Wax, Butylene Glycol, Hydrogenated Polyisobutene, Paraffinum Liquidum, Euphorbia Cerifera Wax, Copernicia Cerifera Cera, PVP, Palmitic Acid, Stearic Acid, Alcohol, Phenoxyethanol, Polysorbate 80, Aminomethyl Propanol, Hydroxypropyl Methylcellulose, Xanthan Gum, Tocopheryl Acetate, Ethylhexylglycerin, Disodium EDTA, Hydrolyzed Wheat Protein, Hydrolyzed Soy Protein, Hydrolyzed Corn Protein, Sodium Chloride

Guru Score

78%

Yay

4 experts · Moderate agreement

What they liked

Holds brows firmly all day
Doesn't look white through dark brows
Lightweight, no stiffness

What they flagged

Can feel tacky if overapplied

What the gurus are saying

This transparent mascara doubles as a brow gel with a double-sided applicator, and gurus praise its versatility for no-makeup-makeup days. It subtly darkens lashes without heavy color, making it ideal for anyone wanting soft definition rather than dramatic tinting. At under three dollars, it delivers surprising value for those building a minimal routine.

Synthesized from 4 expert reviews · most recent take February 2026

Type

Eye MakeupGel

Key actives

Vitamin E

Formula notes

Fragrance-freeContains drying alcohol

Where to buy

Ulta → Amazon → Google →

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What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored

Allie Glines

829k subs

✓Mixed

"I do like that one. I fear that I put maybe too much on so it leaves my brows a little tacky throughout the day, but it does hold really well."

Robert Welsh

1.11M subs

✓Yay

"But I used it for a whole day. It holds. It is really, really tough. It's a really good one. So it's a clear, drying brow gel with e.l.f.'s strongest hold yet. Perfect for creating the look of laminated brows. Lightweight feel without any stiffness. Dual end, 3-in-1 applicator applies product and combs and sculpts the brows. Water resistant, flake resistant. I agree with that. It's flake resistant. And also, it doesn't look white through dark eyebrows, which I really, really, really like."

Dr. Shereene Idriss

1.73M subs

✓Yay

"I just bought this elf brow gel, it's actually a transparent mascara which I use on my brow because it's double-sided so we get double the brushes. So once one side starts to look nasty I'm going to switch to the better side."

Dr. Sam Ellis

897k subs

✓Yay

"E.L.F. Cosmetics has a wonderful brow gel if you're looking for a drugstore option. A brow gel will enhance your look without looking overdone. It doesn't mean that a brow gel is going to be perfect for everyone. If you have really sparse brows, you may need to go in and fill in with a pencil. But no matter what, whatever hairs you do have, using a building brow gel will enhance your look without looking overdone."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Vitamin E

Vitamin E is an antioxidant, and it is often in a formula to keep the other ingredients stable rather than as the active itself. It pairs well with vitamin C, though on its own the evidence for visible change is limited.

Source: NIH, National Library of Medicine

Frequently asked.

What is e.l.f. Laminating Brow Gel?

A dual-ended brow gel and transparent mascara in one product, designed to tint and set eyebrows while defining lashes with a subtle darkening effect.

Is e.l.f. Laminating Brow Gel worth it?

Mostly yes. 3 of the 4 gurus who reviewed it give it their stamp of approval, for a Guru Score of 78%.

What is e.l.f. Laminating Brow Gel's Guru Score?

e.l.f. Laminating Brow Gel holds a Guru Score of 78%. That is our read on how warmly the experts talk about it, based on the verdicts of 4 expert reviewers we have collected.