Index / Drunk Elephant / C-Firma Fresh Day Serum
Drunk Elephant

C-Firma Fresh Day Serum.

Drunk Elephant C-Firma Fresh Day Serum
Serums

About this product

A vitamin C serum with 15% L-ascorbic acid, ferrulic acid, vitamin E, and pumpkin seed extract, formulated as a two-part mix-it-yourself product designed to stabilize the active ingredients until use.

Best for

Mature skin
Serums

The Guru Index verdict

65%

Mixed

~Mixed · 65%
11Reviewers
7Approved
2Mixed
2Skip
#25 in Best Serums

What the gurus are saying

Creators are split on this product. Many praise its potent vitamin C formula and stability advantage of mixing on demand, with some calling it a reliable antioxidant serum. The main criticism is that L-ascorbic acid works best on lighter skin tones and may not be ideal for skin of color. A secondary divide exists around the mix-it-yourself format: some appreciate knowing ingredients stay fresh, others find it inconvenient. Price at $60-80 consistently draws comment as expensive, though a few note it undercuts professional-grade alternatives.
Synthesized from 11 expert reviews

Key actives & flags

Vitamin CHyaluronic acidVitamin EFragrance-freeAlcohol-free

Full ingredients

Water/​Aqua/​Eau, Dimethyl Isosorbide, Ascorbic Acid, Laureth-23, Glycerin, Tocopherol, Lactobacillus/​Pumpkin Ferment Extract, Sclerocarya Birrea Seed Oil, Dipotassium Glycyrrhizate, Glycyrrhiza Glabra (Licorice) Root Extract, Vitis Vinifera (Grape) Juice Extract, Ferulic Acid, Phyllanthus Emblica Fruit Extract, Camellia Sinensis Leaf Extract, Lactobacillus/​Punica Granatum Fruit Ferment Extract, Propanediol, Gluconolactone, Sodium Hyaluronate Crosspolymer, Sodium Hyaluronate, Oryza Sativa (Rice) Bran Extract, Glutamylamidoethyl Imidazole, Tetrahydrobisdemethoxydiferuloylmethane, Tetrahydrodemethoxydiferuloylmethane, Tetrahydrodiferuloylmethane, Pentylene Glycol, Caprylhydroxamic Acid, Leuconostoc/​Radish Root Ferment Filtrate, Sorbic Acid, Phenoxyethanol, Sodium Benzoate, Caprylyl Glycol, Chondrus Crispus (Carrageenan) Extract, Ethylhexylglycerin

Every take, in full

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Approved only Skip only Mixed only Hide sponsored
~Mixed
"It's got licorice root extract, a beautiful tyrosinase inhibitor. It's got ferment, which is a conditioner for our skin. It's in an airless pump. The only downside is that it's 15% L-ascorbic acid. Out of all of the vitamin C acids, the L-ascorbic acid is my favorite one by far. And if they'd literally picked any other form of vitamin C, I would love this product, but they've gone for the gold standard for Caucasian skin, L-ascorbic acid. It's just not the best for skin of color. So, unfortunately, it's a no for me if you have skin of color, but if you have Caucasian skin, this is the best by far."
Approved
"Drunk Elephant C-Firma Fresh Day Serum, their vitamin C serum is a really, really good, even suitable level good swap for skin suiticles. It's expensive. It's $80, but that's going to still save you over $100 if you were thinking about getting skin suiticles. You can get this one instead. Very similar: vitamin E, ferulic acid, low pH, 15% L-ascorbic acid. I use all of them, but I would say currently I've been doubling down on this option, and also with very sensitive skin, I find this just is soothing to my skin and does not overdo it and still gives me the results I'm looking for."
~Mixed
"Their standout products like their C-Firma vitamin C serum really helped fuel this growth and kind of helped cement the brand's status as a staple of the skincare world."
All 5 takes from James Welsh
The Messiest Skincare Brand In Sephora - The Irresponsibility Of Drunk Elephant - Behind The Beauty
"The transcript window provided does not contain any substantive reviewer commentary about the Drunk Elephant C-Firma Fresh Day Serum. The passage is a brand history narrative covering Drunk Elephant's founding, early products, and rise to popularity, but it does not include a reviewer's personal take, experience, assessment, or opinion of this specific product."
From Viral to Vanishing: The PREDICTABLE Downfall of Drunk Elephant
"Their standout products like their C-Firma vitamin C serum really helped fuel this growth and kind of helped cement the brand's status as a staple of the skincare world."
From Viral to Vanishing: The PREDICTABLE Downfall of Drunk Elephant
"They're holy grails in people's skincare routines."
Drunk Elephant’s Dupe That Went TOO FAR! The vitamin C serum lawsuit 💜 James Welsh
"Drunk Elephant launched a reformative version of the product called C-Firma Fresh in 2022. And this version requires consumers to mix the product themselves before use, which some believe may have been a way of sidestepping the patent infringement."
Beauty Drama! Sephora Kids Finally BANNED, L’Oréal Own The Word NAKED & Wild Deodorant SOLD OUT
"Mini versions of Drunk Elephants vitamin C and glycolic acid serums. Not for kids."
Approved
"It's got their C-Firma vitamin C serum that is a great antioxidant serum to use every morning. It's got 15% lactic acid along with ferulic acid and pumpkin seed extract for some added radiance."
All 2 takes from Dr. Jenny Liu
Ultimate Dermatologist- Approved Holiday Gift Guide | Dr. Jenny Liu
"They have their vitamin C antioxidant serum, the C-Firma Fresh Day Serum, and you guys know I am obsessed with vitamin C. It is a must have in my morning skincare routine."
Holiday Gift Set Ideas | Dr Jenny Liu
"It's got their C-Firma vitamin C serum that is a great antioxidant serum to use every morning. It's got 15% lactic acid along with ferulic acid and pumpkin seed extract for some added radiance."
Approved
"I like Drunk Elephant a lot. I think they have a lot of good products, but they're just expensive. They use pretty high quality actives, fragrance-free, useful products. Their moisturizers are really good, though they're expensive."
All 2 takes from Doctorly
Is Vitamin C Worth The HYPE?? | Doctorly Investigates
"This one needs to be actually mixed together so it comes separately and you have to mix the powder into the serum, which I find some people like to be chemists and some people don't like to do it. The interesting thing about this particular formulation is that Drunk Elephant was sued by SkinCeuticals for patent infringement, so the formula was so close to SkinCeuticals' formula that they actually ended up suing them over formula copying, so just important to note there. This is not an inexpensive product, probably still in that 60 to 80 dollar range. What's kind of nice about this is that you're getting exactly what you need and you know that it's stable from the time that you get it, which is actually pretty cool because you don't know how long the other products have been sitting on the shelf with the cap on. The value is that you have these unstable ingredients that can break down and so this may stay stable longer."
Black Friday Deals and Skincare Q&A
"I like Drunk Elephant a lot. I think they have a lot of good products, but they're just expensive. They use pretty high quality actives, fragrance-free, useful products. Their moisturizers are really good, though they're expensive."
Approved
"This one is amazing because this formula has different types of hyaluronic acid with hyaluronic acid B concentrations and volume levels that improve hydration."
All 3 takes from Nipun Kapur
Best Dupes of Luxury Face Serums That Actually Work | Nipun Kapur
"This one is amazing because this formula has different types of hyaluronic acid with hyaluronic acid B concentrations and volume levels that improve hydration."
LAYERED - Skincare Live
"Effective vitamin C Sunday Riley skin sules SE all sules minimalist 10% 16% I also like the Dr sha one"
Skincare that is worth your money! | Nipun Kapur
"I don't see a substantive take on Drunk Elephant C-Firma Fresh Day Serum in this transcript window. The reviewer mentions Drunk Elephant as 'a big big brand' and recommends several of their products (the browny bright facial ASC acid, the proteiny peptide lactic acid serum, the aaba eye cream, the face cream, and glycolic acid exfoliant), noting 'the brand is expensive but is worth your money 100%,' but does not discuss C-Firma Fresh Day Serum specifically."
Skip
"I've also currently been testing out the Drunk Elephant new vitamin C serum which in my opinion it's not super impressive. I don't know, some of their releases used to be special and they just don't seem like that anymore."
All 6 takes from No BS Beauty
December Skincare & Beauty Product Empties - Massive Amount of Finished Products!
"I had the Drunk Elephant vitamin C serum which I reviewed finally. There's a little bit left. I just gave it to my friend to finish up because it didn't work well for my skin. It was too acidic, too many different volatile ingredients. My skin really did not like it. It freaked out. It was just too irritating."
The Best Vitamin C Serum Alternatives to the $185 Skinceuticals C E + Ferulic Serum
"The Drunk Elephant C-Firma serum, I believe the reason why they changed the formula was probably due to consumer complaints about it being oxidized, but also because I heard Skin Ceuticals was coming after them for using their patented formula."
DIME Beauty 🍑🍊 Hyper Glow Antioxidant + Brighten Vitamin C Serum Review, How to Use, Dupes
"I've been wanting to try for so long however I'm super paranoid about vitamin C serums because they go bad so fast and a lot of times if you don't get on the first packaging manufacturing run a lot of times they end up getting old, oxidized, not great. I will say Drunk Elephant is probably an example of that. If you got their first run of their C-Firma serum it was amazing, then after that it was like they did one run of it and that was it and it turned to just garbage. Now they've repackaged it and stuff and I'm still not a huge fan."
Morning Skincare Routine With Anti-Aging & Brightening With Peptides, Vitamin C, Rice & More!
"I've also currently been testing out the Drunk Elephant new vitamin C serum which in my opinion it's not super impressive. I don't know, some of their releases used to be special and they just don't seem like that anymore."
Best & Worst Vitamin C Serums of 2023
"I'm still annoyed with Drunk Elephant, what they did with their C-Firma serum, selling it oxidized for years. That leaves me with a bad taste in my mouth. I picked up the new bottle, which is similar to Clinique and requires mixing the two parts. I haven't mixed it and tested it yet, but I'm still annoyed with the whole thing. And it's still ridiculously expensive. So I just think there's better options if you're going to spend hundreds of dollars. There's just so many better options out there."
A Decade Worth of Holy Grail Moisturizers & Face Creams - My Favorites Over the Past 10 Years
"The Drunk Elephant La La Retinol Whipped Cream was really nice, however I kind of moved on to another product. This stuff is pretty expensive and I found after a while it's a little too hydrating, but it's still nice and works well for a lot of people. It's just I don't need it anymore. I moved on kind of from Drunk Elephant as a whole because of how expensive they are, but overall it's still a good moisturizer and it still works well for a lot of people."
Approved
"The Drunk Elephant C-Firma Fresh Day Serum has 15% L-ascorbic acid, vitamin E, and 0.5% ferulic acid, so it's very similar to the Skinceuticals C E Ferulic, and it also contains some extra goodies like pumpkin ferment for exfoliation. What I think is interesting about this one is that you actually mix it fresh before use. It comes with a liquid serum and it has the vitamin C powder, and you put it together and shake it around, and then you have a freshly mixed and freshly made vitamin C serum. I like that because sometimes you buy a product and it just sits on your shelf for a really long time and you might forget about it or you don't know how long that product has already been sitting on the shelf. I like that you can control when you actually make the vitamin C serum, so that once you mix it, you know that you should start using it and that's when the clock starts for when the vitamin C might start to oxidize. I also like that it comes in this type of pump packaging versus a dropper, where you have to remove the dropper and expose the whole bottle to air every single time, so I prefer this packaging."
Approved
"One of my favorite ones is the Drunk Elephant C-Firma Fresh Day Serum because it's stabilized in a good formulation. There's good packaging that doesn't damage it, that doesn't allow the environment to damage it, and it stays stable for a longer period of time."
Skip
"Should kids even be using products like Drunk Elephant? They're retinoid creams, they're intense vitamin C's. I've got beef with that brand for many reasons. The problem is the types of skincare they're using and the manner in which it's being used. If we have people, specifically children, putting retinoids and vitamin C on their face, that can actually sting."
Approved
"The last vitamin C that I really love is the Drunk Elephant C-Firma Fresh Day Serum. I've been using their vitamin C on and off for several years and I actually started using this over four years ago and I've always recommended this. I like this formulation a lot it does brighten up your skin but I also feel like this formula really helps to firm the skin as well. The formulation is the same but the packaging has changed since I started this back four years ago so now when you purchase this you get the ascorbic acid powder separately and then they provide you with the serum in a different bottle. When you're ready to use this you're going to mix the two together, you're going to shake this really well and then of course you are ready to use it. I like this because with other vitamin C serums you have no idea how long these products have been sitting on the shelf for or how long they've been sitting in a warehouse for so when you get it you don't know if it's already started to oxidize until you open up the bottle."
All 2 takes from Sincerely Miss Ash
THE BEST MOISTURIZERS FOR DRY SKIN | WINTER 2023
"I'm still in love with it and I wish I didn't stop using it because this really is a great product when your skin is super dry and it feels tight. It is very rich and very moisturizing. I feel like this is more moisturizing than the Drunk Elephant Protini Polypeptide Cream. This one is definitely thicker and it's also great for everyday twice a day. I do like this for nighttime but I will use this in my morning routine and my makeup and sunscreen also sit nicely on top of this. There are six different oils in here so again if you don't like oils in your formulation then you're not going to like this."
8 BEST VITAMIN C SERUMS 2023 | GLOWING SKIN GUARANTEED! ANTI-AGING OVER 30
"The last vitamin C that I really love is the Drunk Elephant C-Firma Fresh Day Serum. I've been using their vitamin C on and off for several years and I actually started using this over four years ago and I've always recommended this. I like this formulation a lot it does brighten up your skin but I also feel like this formula really helps to firm the skin as well. The formulation is the same but the packaging has changed since I started this back four years ago so now when you purchase this you get the ascorbic acid powder separately and then they provide you with the serum in a different bottle. When you're ready to use this you're going to mix the two together, you're going to shake this really well and then of course you are ready to use it. I like this because with other vitamin C serums you have no idea how long these products have been sitting on the shelf for or how long they've been sitting in a warehouse for so when you get it you don't know if it's already started to oxidize until you open up the bottle."
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