
About this product
A vitamin C serum with 15% L-ascorbic acid, vitamin E, and ferulic acid, designed to brighten and protect skin. The Fresh version requires mixing a powder with liquid serum before use.
Full ingredients
Water/Aqua/Eau, Dimethyl Isosorbide, Ascorbic Acid, Laureth-23, Glycerin, Tocopherol, Lactobacillus/Pumpkin Ferment Extract, Sclerocarya Birrea Seed Oil, Dipotassium Glycyrrhizate, Glycyrrhiza Glabra (Licorice) Root Extract, Vitis Vinifera (Grape) Juice Extract, Ferulic Acid, Phyllanthus Emblica Fruit Extract, Camellia Sinensis Leaf Extract, Lactobacillus/Punica Granatum Fruit Ferment Extract, Propanediol, Gluconolactone, Sodium Hyaluronate Crosspolymer, Sodium Hyaluronate, Oryza Sativa (Rice) Bran Extract, Glutamylamidoethyl Imidazole, Tetrahydrobisdemethoxydiferuloylmethane, Tetrahydrodemethoxydiferuloylmethane, Tetrahydrodiferuloylmethane, Pentylene Glycol, Caprylhydroxamic Acid, Leuconostoc/Radish Root Ferment Filtrate, Sorbic Acid, Phenoxyethanol, Sodium Benzoate, Caprylyl Glycol, Chondrus Crispus (Carrageenan) Extract, Ethylhexylglycerin
Guru Score
Mixed
14 experts · Strong agreementWhat they liked
What they flagged
What the gurus are saying
The mix-it-yourself formula earns consistent praise for keeping vitamin C stable from the moment you combine it, avoiding the oxidation risk of pre-mixed serums sitting on shelves. However, some find the mixing step tedious, and the product's effectiveness splits sharply by skin tone: dermatologists note that L-ascorbic acid, while excellent for lighter skin, may not be the best choice for deeper skin tones. A few people have found it irritating, though most who tolerate it report real brightening and hydration, particularly those with dry or sensitive skin.
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Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.
Independent of what the gurus think, this is what the published research supports about the main active ingredients here.
Topical vitamin C is an antioxidant with reasonable evidence for dullness and uneven tone. It breaks down in light and air, so how a product is formulated and packaged matters as much as the percentage on the front.
Source: DermNet
Ingredients like these draw water into the surface layers and slow how fast it leaves. The evidence is for comfort, softness and hydration rather than for changing the structure of the skin.
Source: DermNet
Vitamin E is an antioxidant, and it is often in a formula to keep the other ingredients stable rather than as the active itself. It pairs well with vitamin C, though on its own the evidence for visible change is limited.
A vitamin C serum with 15% L-ascorbic acid, vitamin E, and ferulic acid, designed to brighten and protect skin. The Fresh version requires mixing a powder with liquid serum before use.
The gurus are split. 8 of the 14 gurus give it their stamp of approval while 4 would skip it, which lands it in the middle at a Guru Score of 70%.
Drunk Elephant C-Firma Fresh Day Serum holds a Guru Score of 70%. That is our read on how warmly the experts talk about it, based on the verdicts of 14 expert reviewers we have collected. At least one expert has named it a Top Pick in its category.
Drunk Elephant C-Firma Fresh Day Serum is generally suited to mature skin.
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