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Dr Sam's

Flawless Moisturizer.

Dr Sam's Flawless Moisturizer
Moisturizers

About this product

A gel-cream moisturizer formulated with 5% niacinamide, shea butter, hyaluronic acid, and panthenol designed to hydrate and calm the skin.

Full ingredients

Guru Score

78%

Yay

6 experts · Strong agreement
6Gurus
5Yay
1Mixed
0Nay

What they liked

  • Absorbs quickly without heaviness
  • Suits dry skin with acne or redness
  • Medium texture, won't clog pores

What they flagged

  • Pricey for the brand size

What the gurus are saying

This gel-cream absorbs quickly and earns strong praise for calming redness and helping adult acne-prone skin without clogging pores, thanks to its 5% niacinamide and panthenol. The one thing to keep in mind: it contains hyaluronic acid, so if you're already using that ingredient elsewhere in your routine, you may want to let this be your only hyaluronic acid product to avoid layering too much of it. Dermatologists recommend it as an effective, non-luxury-priced option for those after a moisturizer that actually works.
Synthesized from 6 expert reviews · most recent take July 2026

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored
Yay
"This is a new moisturizer from Dr. Sam Bunting, and I absolutely loved her explanation for why she came out with it, it's for when you have more dry skin but are still dealing with difficult skin, since sometimes it can be better to go for a more lightweight moisturizer. Wow, this is a really nice moisturizer. I wish it was a little less expensive, but I also understand why, since her brand never quite got the popularity of some others, and when you have more people buying products that's how you're able to make them more affordable."
Yay
"This is from Dr Sam who is amazing, a cosmetic derm from the UK, and she created the Flawless Moisturizer. [...] Her products are geared towards those who want the luxurious lifestyle but without having to pay a luxury price, and they actually have products with science that actually work. [...] It's got panthenol which is vitamin B5. It's a medium moisturizer, not the thickest but not a gel. If you have redness in the skin, if you have adult acne, this is one of the best. [...] If you're looking for a moisturizer that just works well and doesn't clog the pores, doesn't break you out, doesn't make the white heads explode out of the cheeks, so good for adult acne. [...] One of the derms that I work with [...] is absolutely obsessed with [...] this and recommends it all the time."
All 2 takes from Cassandra Bankson
Finally Addressing Why My Hair Fell Out While Doing My Skincare Routine For The First Time In Months
"This is Dr. Sam's Flawless Moisturizer. She gave this to me. Her entire line is cruelty-free. I have put this on my face. I don't even know the ingredients but she's like this will help your skin."
Top 10 Moisturizers For Acne Prone Skin That Won't Clog Pores
"This is from Dr Sam who is amazing, a cosmetic derm from the UK, and she created the Flawless Moisturizer. [...] Her products are geared towards those who want the luxurious lifestyle but without having to pay a luxury price, and they actually have products with science that actually work. [...] It's got panthenol which is vitamin B5. It's a medium moisturizer, not the thickest but not a gel. If you have redness in the skin, if you have adult acne, this is one of the best. [...] If you're looking for a moisturizer that just works well and doesn't clog the pores, doesn't break you out, doesn't make the white heads explode out of the cheeks, so good for adult acne. [...] One of the derms that I work with [...] is absolutely obsessed with [...] this and recommends it all the time."
Yay
"Dr Sam's Flawless Moisturizer is a gel cream that absorbs relatively quickly with 5% niacinamide and Shea Butter, but it does have hyaluronic acid so if you have hyaluronic acid in your routine try not to triple up on it. You don't need more, more is not more with hyaluronic acid. Let this be the only product with the hyaluronic acid in your sequence or your lineup."
Yay
"They say your first line of attack against breakouts blackheads and dark marks it helps to reduce redness spot size and minimizes future breakouts and it's actively hydrating so it's kind of your skin barrier, it won't flake or peel so it works seamlessly under makeup. I agree with most of that I wouldn't use it under makeup if you can help it, I'd more use it in your evening routine. It comes in a squeeze tube, no issues with that, it's easy to travel with which is nice. In terms of drying types of alcohol it does not contain any of those. In terms of fragrance there's no fragrance ingredients, it has almost like a little bit of a licorice scent when you apply it and then it dissipates."
Mixed
"This is probably the thickest of all the moisturizers, it's pretty heavy duty. I actually don't use this in summer on my skin type because it's too much. I'll use it in the cooler winter months. But in summer, if you're struggling to get on top of your dryness, this could work really well. You could put layer after layer on top of it if that's your preference. It comes in a pump, so if this is your style of packaging that you prefer, the pump is really nice for just dispensing the right amount of product. It's packed full of shea butter and other really rich hydrating ingredients, some emollients to soften things down. I would say exclusively for the super dry skinned out there, but if that's you, this could really be your savior."
Yay
"Flawless Moisturizer is a little richer but also contains that crucial 5% niacinamide."
Founder's own brand

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Niacinamide

Niacinamide has evidence behind it for redness, uneven tone and supporting the skin barrier, and it is usually well tolerated even by skin that reacts to most things.

Source: DermNet

Humectants and emollients

Ingredients like these draw water into the surface layers and slow how fast it leaves. The evidence is for comfort, softness and hydration rather than for changing the structure of the skin.

Source: DermNet

Frequently asked.

What is Dr Sam's Flawless Moisturizer?

A gel-cream moisturizer formulated with 5% niacinamide, shea butter, hyaluronic acid, and panthenol designed to hydrate and calm the skin.

Is Dr Sam's Flawless Moisturizer worth it?

Mostly yes. 5 of the 6 gurus who reviewed it give it their stamp of approval, for a Guru Score of 78%.

What is Dr Sam's Flawless Moisturizer's Guru Score?

Dr Sam's Flawless Moisturizer holds a Guru Score of 78%. That is our read on how warmly the experts talk about it, based on the verdicts of 6 expert reviewers we have collected.

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