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Do

Serum.

Do Serum
Serums

About this product

A skincare serum from Do, designed for daily skincare routines.

Guru Score

87%

Approved

Approved · 87% Early verdict · Awaiting more guru reviews

A weighted 0 to 100% score. Not simply the share of gurus who approved, stronger and repeated takes count for more. It is a living number that shifts as more gurus weigh in.

2Gurus
2Approved
0Mixed
0Skip
How it works Independent by design. Every take comes from a creator we have no relationship with. We do not ask anyone to review, and affiliate links never move a score.

What the gurus are saying

Strong repurchase loyalty stands out for this serum. Reviewers consistently return to it as a trusted staple, despite not typically finishing skincare products. It works for all skin types and earns strong recommendations from those who've tested it.
Synthesized from 2 expert reviews · most recent take April 2024
Every take, in full

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Approved takes Critical takes Mixed takes Hide sponsored
Approved
"Do is one of my favorite skincare brands and I'm so excited it just landed in Sephora. The serum is one of the products I always keep in my travel bag, and this is my third bottle of it, which is huge for me because I rarely finish a skincare product. I've repurchased it several times. It's phenomenal and there's nothing I don't love from this brand, but the serum and the lotion are what I recommend the most."
Approved
"Their serum is great for all skin types."
Common questions

Frequently asked.

What is Do Serum?

A skincare serum from Do, designed for daily skincare routines.

Is Do Serum worth it?

Yes. All 2 gurus who reviewed it give it their stamp of approval, for a Guru Score of 87%.

What is Do Serum's Guru Score?

Do Serum holds a Guru Score of 87%. That is our read on how warmly the experts talk about it, based on the verdicts of 2 independent expert reviewers we have collected.

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