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Dibs

Double Standard Primer and Mascara Duo.

Dibs Double Standard Primer and Mascara Duo
Eye Makeup

About this product

A double-ended mascara featuring a brown tubing primer on one side and a tubing mascara formula on the other for lash enhancement.

Full ingredients

Guru Score

86%

Yay

3 experts · Moderate agreement
3Gurus
3Yay
0Mixed
0Nay

What they liked

  • Extreme volume and lash separation
  • Does not flake or smudge all day
  • Tubing formula easy to remove

What they flagged

    Nothing. None of the experts who reviewed it raised a problem.

    What the gurus are saying

    This mascara delivers extreme lash volume and separation that experts consistently praise, calling it one of 2025's most impressive launches. The double-ended tubing formula (brown primer plus voluminous mascara) holds all day without smudging or flaking, even on longer lashes. That means it's best for anyone wanting bold lash drama rather than subtle looks; do note that tubing mascara takes gentle removal.
    Synthesized from 3 expert reviews · most recent take July 2026

    What the gurus are saying.

    Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

    All takes Yay takes Nay takes Mixed takes Hide sponsored
    Yay
    "This is one of three tubing mascaras that I really like, the Buxom Lash Extension Lift, the Dibs with the brown primer on one side, and the new Merit."
    All 2 takes from AliceintheRabbitHole
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    "This is one of three tubing mascaras that I really like, the Buxom Lash Extension Lift, the Dibs with the brown primer on one side, and the new Merit."
    Olive Young US is SO Bad | GRWM & Chat!
    "This is a set I bought from Dibs with three mini products, including a primer and mascara duo. It is really nice, and I immediately figured out why people like this. I don't think the primer is all that different, but the mascara is a drier tubing formula, so if you like this you will like the Buxom tubing mascara too. Even though this is a $31 mascara, I get the hype. It is easy to wear and it actually looks like a regular mascara instead of a tubing mascara. I do get mascara everywhere when I take it off, but I don't feel bad about it because even a makeup artist has that same problem."
    Yay
    "This is the mascara that started my entire search for the best tube mascara because I was on my Instagram raving about, 'Hey you guys, I found a mascara that I'm absolutely obsessed with.' This is what I was talking about and I want to show you why honestly I still am not jumping ship from my original favorite because it's very versatile. So this is the duo. It has two sides. You have a brown primer that is a tubing mascara and you have a more traditional regular mascara that's black with a big dramatic brush on this side. So you can kind of have two different looks. Just your tubing light primer everyday and then you can over dramatize it with the extra mascara if you want to get extra dramatic lashes. So it gives you options, but it just looks so good on the eyelashes that I can't part with this."
    All 2 takes from The Budget Dermatologist
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    "This is the mascara that started my entire search for the best tube mascara because I was on my Instagram raving about, 'Hey you guys, I found a mascara that I'm absolutely obsessed with.' This is what I was talking about and I want to show you why honestly I still am not jumping ship from my original favorite because it's very versatile. So this is the duo. It has two sides. You have a brown primer that is a tubing mascara and you have a more traditional regular mascara that's black with a big dramatic brush on this side. So you can kind of have two different looks. Just your tubing light primer everyday and then you can over dramatize it with the extra mascara if you want to get extra dramatic lashes. So it gives you options, but it just looks so good on the eyelashes that I can't part with this."
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    "Mascara really ties everything in together. I am using the Dibs Double Standard Primer and Mascara Duo. It's a primer on this side and then a mascara on this side. Really separates the lashes really well. And then when I go in with the mascara, it gives so much fullness and it does not flake off, which is key. Lots of fullness from this brush. This does not flake off. It will last all day."
    Yay
    "I wanted to use my favorite beefy mascara from Dibs. This is their double-ended mascara with a primer and then like a voluminous side on the other side. So, we're going to layer both. I'm going to start with the primer. Get this all over the eyes. And then we're going to flip this over and use the voluminous side now to really just beef things up."
    Top Pick: new mascara launch
    All 8 takes from Allie Glines
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    "This is one of my current favorites. It's from Dibs. This is their double-ended mascara, Double Standard Mascara. It has like a primer on one side and then it has a mascara on the other side. So this is like their brown tubing primer. The black mascara that you put on top. I'm just layering this over top of that primer on the top and bottom lashes."
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    "I am so excited about how it looks. I feel like some people might not want their lashes to be this voluminous, almost spidery, but in a good way. I personally really, really like it. [...] When I tell you I have not been this impressed with a mascara in a long time. [...] Things have looked the exact same on my lashes all day long, the fluff, the volume that this mascara gives. I am low-key freaking out. This is quite possibly my favorite new mascara of 2025. [...] It takes a lot to impress me, and I am so thoroughly impressed. [...] I'm so picky with my mascaras, and because I have long lashes, [...] I find it more challenging having really long lashes because things smudge and flake easier on my lashes, and this didn't budge. [...] The drama, the fluff. I truly haven't seen this much beefy volume for years, and I am just so excited about it."
    My #1 Makeup RIGHT NOW 😍 (best of best)
    "My number one mascara right now is this Dibs double-ended one. There's something about it that I love, the volume that it gives. Now, here's a little warning, I guess it's not going to be for everyone because it's a beefy mascara. But if you've been craving a good beefy mascara, I highly recommend trying this out. There's a tubing primer, which is brown. This is what's going to help it remove easily, like a tubing mascara. So you apply this first. It also does add a little bit of length. I have yet to wear this by itself. They say you can, but to me, I want the effect of both, and I feel like if I want a tubing mascara, I'm just going to jump to my Thrive Cosmetics one. But this one, I go for that extra extra beefiness that just really no other mascara is giving me right now. This might not be an everyday mascara for a lot of people, which I could see why. It's pretty voluminous. And then you open up the other side and here's the volumizing brush. And then you layer that right on top of the tubing primer and it does wonders."
    The Perfect Holiday Makeup 🎄
    "I wanted to use my favorite beefy mascara from Dibs. This is their double-ended mascara with a primer and then like a voluminous side on the other side. So, we're going to layer both. I'm going to start with the primer. Get this all over the eyes. And then we're going to flip this over and use the voluminous side now to really just beef things up."
    Makeup (And More) I'm Thankful For.. 🫶
    "I'm thankful for Beefy Lashes from Dibs. I have been loving this lately for when I just want crazy volume with my eyes. This is their double-ended mascara. It's so good. We're going to start with the brown tubing primer. The only thing is I feel like I'm running out of this quicker because there's just less product on both sides versus a full bottle of mascara. It's almost like you have a travel size. But to me, it's still worth it because if you're somebody who loves a good beefy lash, I think you'll really like this. Then we're going to flip over and apply the voluminous formula on top of that primer. This is going to give you pretty beefy velvety lashes. So if that's not your vibe, you might not like this. It's definitely a specific aesthetic. Some people would avoid this type of a beefy spidery lash look entirely, but I like it."
    What I Recently Bought at Sephora (and trying it!!)
    "I feel like this calls for a beefy lash, which means I get to use my Dibs mascara again. I've been loving this. As you guys know, I'm going to use the tubing side first, which is the brown primer. And then I'm going to flip it to the volumizing side, which is my favorite. And I'm going to layer that right on top. And I'm not going to be shy with this. This is a very voluminous mascara. So it's not one that I reach for when I want like a cute little natural lash look. It gives drama, and I love that."
    The BEST Beauty Products from August 😍
    "This is the Dibs double-ended mascara. It comes with two sides. So you get a tubing primer that's brown with this kind of a brush that you apply first, and then you apply my favorite side, the volumizing side, which just makes my lashes look so beefy in the best way. I really love this. This is definitely not for the faint of heart. This is for anyone who wants a super voluminous lash look. I love it and I feel like it's innovative. I love the packaging. It's been a long time since I've been excited about a new mascara launch or that one has worked this well for me."
    IT'S TIME! THE BEST MAKEUP OF 2025 🥳
    "The Dibs double-ended mascara. Oh my gosh, you guys. This is one that really brought my lashes to life. It is by far the most impressive new launch of 2025 when it comes to mascara and became my most worn besides the other one that I hinted at. It's such a beautiful mascara. One side has a tubing primer. It's brown. It's really nice. And then the other side has like the more voluminous side to it. And layered together, it's a dream. It's definitely for more of those full lash occasions, but I love it."

    What the evidence says.

    Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

    Sunscreen filters

    Sun protection is the best evidenced way to slow visible ageing, and the filters are what does the work. Mineral and chemical filters both protect when a product is applied thickly enough and often enough, which is where most people fall short rather than on the choice of filter.

    Source: DermNet

    Humectants and emollients

    Ingredients like these draw water into the surface layers and slow how fast it leaves. The evidence is for comfort, softness and hydration rather than for changing the structure of the skin.

    Source: DermNet

    Frequently asked.

    What is Dibs Double Standard Primer and Mascara Duo?

    A double-ended mascara featuring a brown tubing primer on one side and a tubing mascara formula on the other for lash enhancement.

    Is Dibs Double Standard Primer and Mascara Duo worth it?

    Yes. All 3 gurus who reviewed it give it their stamp of approval, for a Guru Score of 86%.

    What is Dibs Double Standard Primer and Mascara Duo's Guru Score?

    Dibs Double Standard Primer and Mascara Duo holds a Guru Score of 86%. That is our read on how warmly the experts talk about it, based on the verdicts of 3 expert reviewers we have collected. At least one expert has named it a Top Pick in its category.

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