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Dibs

Double Standard Primer and Mascara Duo.

Dibs
Double Standard Primer and Mascara Duo
Eye Makeup

About this product

A double-ended mascara featuring a brown tubing primer on one side and a tubing mascara formula on the other for lash enhancement.

Guru Score

86%

Yay

3 experts · Moderate agreement
3Gurus
3Yay
0Mixed
0Nay

What the gurus are saying

This mascara delivers extreme lash volume and separation that experts consistently praise, calling it one of 2025's most impressive launches. The double-ended tubing formula (brown primer plus voluminous mascara) holds all day without smudging or flaking, even on longer lashes. That means it's best for anyone wanting bold lash drama rather than subtle looks; do note that tubing mascara takes gentle removal.
Synthesized from 3 expert reviews · most recent take July 2026

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

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Yay
"This is one of three tubing mascaras that I really like, the Buxom Lash Extension Lift, the Dibs with the brown primer on one side, and the new Merit."
All 2 takes from AliceintheRabbitHole
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"This is one of three tubing mascaras that I really like, the Buxom Lash Extension Lift, the Dibs with the brown primer on one side, and the new Merit."
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"This is a set I bought from Dibs with three mini products, including a primer and mascara duo. It is really nice, and I immediately figured out why people like this. I don't think the primer is all that different, but the mascara is a drier tubing formula, so if you like this you will like the Buxom tubing mascara too. Even though this is a $31 mascara, I get the hype. It is easy to wear and it actually looks like a regular mascara instead of a tubing mascara. I do get mascara everywhere when I take it off, but I don't feel bad about it because even a makeup artist has that same problem."
Yay
"Hey you guys, I found a mascara that I'm absolutely obsessed with."
All 2 takes from The Budget Dermatologist
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"Hey you guys, I found a mascara that I'm absolutely obsessed with."
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"I am using the Dibs dual mascara. It's a primer on this side and then a mascara on this side. Really separates the lashes really well. And then when I go in with the mascara, it gives so much fullness and it does not flake off, which is key."
Yay
"I wanted to use my favorite beefy mascara from Dibs. This is their double-ended mascara with a primer and then like a voluminous side on the other side."
Top Pick: new mascara launch
All 8 takes from Allie Glines
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"This is one of my current favorites, though. It's from Dibs. This is their double-ended mascara."
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"I am so excited about how it looks. I feel like some people might not want their lashes to be this voluminous, almost spidery, but in a good way. I personally really, really like it. [...] When I tell you I have not been this impressed with a mascara in a long time. [...] Things have looked the exact same on my lashes all day long, the fluff, the volume that this mascara gives. I am low-key freaking out. This is quite possibly my favorite new mascara of 2025. [...] It takes a lot to impress me, and I am so thoroughly impressed. [...] I'm so picky with my mascaras, and because I have long lashes, [...] I find it more challenging having really long lashes because things smudge and flake easier on my lashes, and this didn't budge. [...] The drama, the fluff. I truly haven't seen this much beefy volume for years, and I am just so excited about it."
My #1 Makeup RIGHT NOW 😍 (best of best)
"My number one mascara right now, you guys, is this Dibs double-ended one. Okay, I don't know. There's something about it that I love the volume that it gives."
The Perfect Holiday Makeup 🎄
"I wanted to use my favorite beefy mascara from Dibs. This is their double-ended mascara with a primer and then like a voluminous side on the other side."
Makeup (And More) I'm Thankful For.. 🫶
"I'm thankful for Beefy Lashes from Dibs. I have been loving this lately for when I just want crazy volume with my eyes."
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"I've been loving this."
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"This just makes my lashes look so beefy in the best way. I really love this. Um, this is definitely not for the faint of heart. This is for anyone who wants a super voluminous lash look. I love it and I feel like it's innovative."
IT'S TIME! THE BEST MAKEUP OF 2025 🥳
"The Dibs double-ended mascara. Oh my gosh, you guys. This is one that really brought my lashes to life. It is by far the most impressive new launch of 2025 when it comes to mascara and became my most worn besides the other one that I hinted at. It's such a beautiful mascara. One side has a tubing primer. It's brown. It's really nice. And then the other side has like the more voluminous side to it. And layered together, it's a dream. It's definitely for more of those full lash occasions, but I love it."

Frequently asked.

What is Dibs Double Standard Primer and Mascara Duo?

A double-ended mascara featuring a brown tubing primer on one side and a tubing mascara formula on the other for lash enhancement.

Is Dibs Double Standard Primer and Mascara Duo worth it?

Yes. All 3 gurus who reviewed it give it their stamp of approval, for a Guru Score of 86%.

What is Dibs Double Standard Primer and Mascara Duo's Guru Score?

Dibs Double Standard Primer and Mascara Duo holds a Guru Score of 86%. That is our read on how warmly the experts talk about it, based on the verdicts of 3 expert reviewers we have collected. At least one expert has named it a Top Pick in its category.

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Dibs Double Standard Primer and Mascara Duo: a Guru Score of 86% from 3 experts on The Guru Index

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