Colgate

Total Toothpaste.

About this product

A fluoride toothpaste formulated to clean teeth and support gum health, available in multi-packs.

Full ingredients

Stannous Fluoride (0.454%), Water, Sorbitol, Hydrated Silica, Glycerin, PEG-12, Tetrasodium Pyrophosphate, Sodium Lauryl Sulfate, Flavor, Microcrystalline Cellulose, Sodium Citrate, Zinc Phosphate, Cellulose Gum, Sodium Saccharin, Cocamidopropyl Betaine, Propylene Glycol, Xanthan Gum, Citric Acid, Sucralose, Titanium Dioxide

Guru Score

69%

Mixed

3 experts · Moderate agreement

3Gurus

1Yay

2Mixed

0Nay

What they liked

Supports gum health

What they flagged

Nothing. None of the experts who reviewed it raised a problem.

What the gurus are saying

One expert found it made a real difference for gum health and regretted not trying it sooner. However, the other take was more measured, describing it as something to reach for when needed rather than a standout. That split means it may work well for some people, particularly those concerned about gums, though it does not seem to inspire strong enthusiasm across the board.

Synthesized from 3 expert reviews · most recent take August 2025

Type

Cream

Formula notes

Contains fragranceNo drying alcohol

Where to buy

Amazon → Google → iHerb →

Opens a search for this product. We do not sell anything ourselves.

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored

Dr Dray

2.68M subs

~Mixed

"Colgate Total, you get the four pack. I was really on the fence about these for the longest time and let me tell you, I am kicking myself for waiting so long for trying. [...] This has been a game changer [...] for my gums."

Alexandra Anele

1.44M subs

~Mixed

"I have it when I need it."

Dr. Sam Ellis

882k subs

~Yay

"Tonight I'm using Colgate Total, but I have no toothpaste allegiances whatsoever."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Sunscreen filters

Sun protection is the best evidenced way to slow visible ageing, and the filters are what does the work. Mineral and chemical filters both protect when a product is applied thickly enough and often enough, which is where most people fall short rather than on the choice of filter.

Source: DermNet

Frequently asked.

What is Colgate Total Toothpaste?

A fluoride toothpaste formulated to clean teeth and support gum health, available in multi-packs.

Is Colgate Total Toothpaste worth it?

The gurus mostly approve it, but with enough reservations to keep it in the middle at a Guru Score of 69%.

What is Colgate Total Toothpaste's Guru Score?

Colgate Total Toothpaste holds a Guru Score of 69%. That is our read on how warmly the experts talk about it, based on the verdicts of 3 expert reviewers we have collected.