BYOMA

BYOMA Brightening Serum.

Serums

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About this product

A hydrating serum combining ceramides, niacinamide, and targeted actives, designed to improve skin brightness and moisture.

Full ingredients

Aqua, Methylpropanediol, Niacinamide, 1,2-Hexanediol, Glycerin, Polyglyceryl-10 Laurate, Sodium Hyaluronate, Ceramide NP, Cholesterol, Caprylic/Capric Triglyceride, Phytosphingosine, Sodium Phytate, Ascorbic Acid, Stearic Acid, Oleic Acid, Hydrogenated Lecithin, Ethylhexylglycerin, Xanthan Gum, Squalane, Tocopherol, Lactic Acid, Carbomer, Tromethamine, Caprylyl Glycol, Caprylhydroxamic Acid

Guru Score

68%

Mixed

4 experts · Moderate agreement

4Gurus

2Yay

1Mixed

1Nay

What they liked

Niacinamide helps calm redness
Gel texture

What they flagged

High niacinamide content may not suit everyone

What the gurus are saying

Reviewers split on whether this hydrating serum justifies its price point. Some praise the ceramide and niacinamide formula for delivering effective hydration comparable to pricier serums, while others caution it won't effectively address hyperpigmentation and may be less effective for deeper skin tones. Those concerned with brightening might look elsewhere for better results.

Synthesized from 4 expert reviews · most recent take October 2024

Best for

Dry skin Sensitive skin

Type

SerumsDrops & dropper

Key actives

Vitamin C Niacinamide Hyaluronic acidAHAVitamin ECeramidesSqualane

Formula notes

Fragrance-freeNo drying alcohol

Where to buy

Ulta → Amazon → Google →

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What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored

Nipun Kapur

411k subs

~Yay

"Now we have BYOMA available in Sephora, so you can go get the Brightening Serum from Sephora. BYOMA Brightening Serum, it's just ceramide complex, you get brightening ingredients, you get niacinamide. Effect-wise, payoff-wise, very similar to the Glow Recipe avocado. [...] This is like a super, super hydrating serum."

AliceintheRabbitHole

59k subs

~Mixed

"This is their Brightening Serum, [...] more of a gel texture, and [...] it contains ceramide ingredients, hyaluronic acid, but also niacinamide. [...] I would say overall I found this to be a mild Brightening Serum, not brightening in the way that your AHA ingredients are, but just kind of more of a product that contributes to an even skin tone. [...] For me this one was a like but not a love."

Dr. Vanita Rattan

1.23M subs

~Nay

"I think this is fine for Caucasian skin but really I really wouldn't waste your money on this particular product it's not going to be very effective and if you have hyperpigmentation definitely don't waste your money"

Dr Dray

2.69M subs

~Yay

"The Brightening Serum has niacinamide which is going to be good for redness. I love niacinamide, but for those of you who don't get along well with it, you're kind of screwed because it's everywhere in skincare now."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Vitamin C

Topical vitamin C is an antioxidant with reasonable evidence for dullness and uneven tone. It breaks down in light and air, so how a product is formulated and packaged matters as much as the percentage on the front.

Source: DermNet

Niacinamide

Niacinamide has evidence behind it for redness, uneven tone and supporting the skin barrier, and it is usually well tolerated even by skin that reacts to most things.

Source: DermNet

Alpha hydroxy acids

Alpha hydroxy acids loosen the bonds holding dead cells at the surface. The evidence supports smoother texture and more even tone over time, and they can leave skin more sensitive to sun.

Source: NIH, National Library of Medicine

Frequently asked.

What is BYOMA Brightening Serum?

A hydrating serum combining ceramides, niacinamide, and targeted actives, designed to improve skin brightness and moisture.

Is BYOMA Brightening Serum worth it?

The gurus mostly approve it, but with enough reservations to keep it in the middle at a Guru Score of 68%.

What is BYOMA Brightening Serum's Guru Score?

BYOMA Brightening Serum holds a Guru Score of 68%. That is our read on how warmly the experts talk about it, based on the verdicts of 4 expert reviewers we have collected.