Brows that hold all day without going crunchy are what the gurus keep coming back to: no flaking, no stiff feeling, no gloop, and a brush that makes setting fast. It's the long-running favorite for quick makeup looks. A smaller camp found it simply didn't work for them. Keeping skincare away from the brows first helps it grip, so it looks more pigmented and less slippery.
Synthesized from 5 expert reviews · most recent take September 2026
"No new brow favorites this year, I'm still using the Benefit 24-Hour Brow Setter."
Top Pick: brow gel
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"No new brow favorites this year, I'm still using the Benefit 24-Hour Brow Setter."
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"My favorite brow gel is definitely the Benefit 24-Hour Brow Setter. I always do two coats of this so I can get my brows to stay nice and lifted all day long, and I love that it sets my brows in place but it's not overly hard and crunchy like so many others, it keeps them feeling lightweight and brow hair like."
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"My absolute favorite brow gel. [...] I always apply two coats, [...] one coat, let it dry a little so it's slightly wet but not fully dry, then another, and with that I get a really nice lift to my brows. I don't like a full soap brow look, it looks crazy on me, but I do still like a little lift, so I can achieve that with this, and then they last all day long, which has been nearly impossible for me to find in a brow gel."
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"Still addicted to my Benefit 24-hour Brow Setter, I absolutely love this. I apply two coats of it and it is the only thing that helps my [...] brows to stay brushed up, literally everything else I've tried my [...] brows fall flat."
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"Strokes so good, and 24-Hour Brow Setter Clear Brow Gel is just undefeated for me right now. I have yet to find a brow setter that lasts as long as this one does and holds my brows in place that long. I do have to apply two coats if I want to brush my brows up, because one coat doesn't hold them there. So I'll do a coat, let it dry a little bit, then go in with one more, and then they'll stay and last."
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"They still are so good. [...] In order to get the lift and lasting power I want I have to apply two coats, just one does not cut it. With two coats it's a great brow gel. It's just not something [...] I need to repurchase because my Maybelline Superlock Brow Glue works just as well for me for less money."
"Making sure that you don't have skin care anywhere near your brows makes a huge difference to how the product applies. It's just much more pigmented and long lasting and not slippy and not too shiny."
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"Making sure that you don't have skin care anywhere near your brows makes a huge difference to how the product applies. It's just much more pigmented and long lasting and not slippy and not too shiny."
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"I realized that my brows do not do what I want them to. I have to really work them out so many years the 24 Hour Brow Setter just to get them into a place that I like."
"The reason I like this so much is it gives such great long lasting hold to your brows but it also doesn't get like flaky or crunchy and your brows don't feel stiff on your face which I think is so important that you can like move your face throughout the day and you're not worried that your brow gel is going to flake off and get gross. The other thing I really like about this brow gel is the actual brush the brush I really think can make all the difference."
"We must not forget a good brow gel. I'm going to use my Benefit one."
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"I'm just going to use my Benefit 24-Hour Brow Setter just to lock everything in place."
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"I locked my brows in place with the 24-hour brow Setter from benefit, just my most reliable brow gel. [...] I can set my brows really fast with this and it doesn't gloop up at all, so it's great for quick makeup looks. It was really handy when [...] I didn't have much time to get ready."
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"We're going to use a little brow gel as well. This is Benefit brow gel."
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"I love my Benefit 24-Hour Brow Setter. This thing has been a favorite of mine for years."
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"Then let's set it with some brow gel. Let's use my Benefit one."
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"I'm going to set the brows with my Benefit 24-Hour Brow Setter."
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"I'm going in with my Benefit 24-Hour Brow Setter, the best brow gel on this Earth. I love it so much."
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"I'm going to set the brows with my trusted brow gel from Benefit, another thing that I can always rely on."
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"Which I wanted just to use my Benefit Brow gel"
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"For brow gel we're going to use a trusty favorite, my Benefit 24-Hour Brow Setter."
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"I'm going to lastly set my brows with my 24-hour brow setter from Benefit. This is just a classic formula, not too sticky. It's just not too much of anything. It's just the perfect brow gel."
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"I cannot live without brow gel you guys know so I'm going to set the brows with just my trusty Benefit Brow Setter to make sure the brows are locked in place all day."
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"I'm just going to use my Benefit 24-Hour Brow Setter to lock these brows in place."
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"I finish things off with some brow gel, this one's also from Benefit, just to lock those brows in place. [...] These are the things that I use and wear all the time and [...] they worked very well on camera for 8 hours."
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"I do have the Benefit 24-Hour Brow Setter because that's like my favorite brow gel."
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"This one is also Benefit. [...] I'm going to skip highlighter for now as well so I can really see how glowy the makeup looks by the end of the day."
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"My benefit 24-hour brow setter, which I also saw was Nikki's favorite brow product. I feel like we have the exact same taste in makeup, we have like the same favorite things, which I love."
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"I'm just going to lock the brows in place with my Benefit 24-Hour Brow Setter."
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"Then we're going to set the Brows I'm just going to be using my benefit 24-hour brow Setter"
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"I personally cannot live without a brow gel so I'm going to go in with my Benefit 24-Hour Brow Setter to set the brows."
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"I always have to secure the brows and I just always pack this, this is my Benefit 24-Hour Brow Setter just to seal the deal with the brows."
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"I'm going to go in with a bit of my Benefit Brow Setter to finish because I cannot live without a good brow gel."
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"We must not forget a good brow gel. I'm going to use my Benefit one."
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"And I'm going to set the Brows with my benefit 24-hour brow Setter"
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"I'm going to use my trusted 24-hour brow Setter from Benefit."
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"I do want some brow gel that's what I'm searching for here where are my brow gels oh here's one my benefit one of course always front and center on my desk so I am going to set the brows"
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"I'm going to run a little bit of clear brow gel into her brow. I love this one. This is the 24-hour brow setter from Benefit. I really love a fluffy brow."
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"I'm just going to use the Benefit 24-hour brow setter just to lock my little brows in place because they like to have a mind of their own. For me, brows are still like one of the most important things. I feel like I can skip a few other products and feel like myself, but if I don't have my brows done, I don't feel all the way like myself. So for me, I need a brow gel to lock things in like that."
What the evidence says.
Independent of what the gurus think, this is what
the published research supports about the main active ingredients here.
Frequently asked.
What is Benefit 24-Hour Brow Setter Clear Brow Gel?
A clear brow gel from Benefit Cosmetics, designed to set and hold brow hairs in place for long wear with a brush applicator.
Is Benefit 24-Hour Brow Setter Clear Brow Gel worth it?
Mostly yes. 4 of the 5 gurus who reviewed it give it their stamp of approval, for a Guru Score of 79%.
What is Benefit 24-Hour Brow Setter Clear Brow Gel's Guru Score?
Benefit 24-Hour Brow Setter Clear Brow Gel holds a Guru Score of 79%. That is our read on how warmly the experts talk about it, based on the verdicts of 5 expert reviewers we have collected. At least one expert has named it a Top Pick in its category.
Cheaper alternatives the gurus rate.
Lower-priced eye makeup the gurus still rate highly, versus this mid-range pick.
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