belif

belif Moisturizing Eye Balm.

Eye Care

About this product

A moisturizing eye balm from Belif featuring a rolling applicator that provides a cooling massage.

Full ingredients

Water, Dipropylene Glycol, Butylene Glycol, Glycerin, Squalane, Cyclopentasiloxane, Caprylyl Trimethicone, Dimethicone, Hdi/Trimethylol Hexyllactone Crosspolymer, Sucrose Polystearate, 1,2-Hexanediol, Pca Dimethicone, Panthenol, Triethylhexanoin, Cellulose, Ceramide Np, Centella Asiatica Leaf Extract, Avena Sativa (Oat) Kernel Extract, Calendula Officinalis Flower Extract, Nepeta Cataria Extract, Rubus Idaeus (Raspberry) Leaf Extract, Baptisia Tinctoria Root Extract, Stellaria Media (Chickweed) Extract, Alchemilla Vulgaris Leaf Extract, Viola Tricolor Extract, Rosa Damascena Flower Extract, Spiraea Ulmaria Flower Extract, Althaea Officinalis Root Extract, Achillea Millefolium Flower Extract, Symphytum Officinale Leaf Extract, Trifolium Pratense (Clover) Flower Extract, Menyanthes Trifoliata Leaf Extract, Salix Alba (Willow) Bark Extract, Dimethicone/Vinyl Dimethicone Crosspolymer, Silica, Hydrogenated Polyisobutene, Glyceryl Stearate, Peg-100 Stearate, Hydrogenated Lecithin, Peg-10 Rapeseed Sterol, Glycereth-20

Guru Score

53%

Nay

4 experts · Moderate agreement

What the gurus are saying

The roller's cooling massage feels genuinely pleasant, especially in summer, but most gurus question whether that actually delivers real moisturizing benefits to justify the premium price. Some are more optimistic about the updated formula and its claimed 48-hour moisture retention, though the brand does include fragrance ingredients that won't work for everyone. Given the split views and cost, a regular moisturizer might serve you just as well.

Synthesized from 4 expert reviews · most recent take January 2026

What they liked

Cooling roller effect
Feels soothing for puffiness

What they flagged

Pricey for the results
Contains fragrance

Type

Eye CareBalm & ointment

Key actives

CeramidesSqualane

Formula notes

Fragrance-freeNo drying alcohol

Where to buy

Sephora → Ulta → Amazon → Google →

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Scan it in the shopFree iPhone app. Scores in the aisle.

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored

CYoung

95k subs

✕Nay

"This is my worst pick, the Belif eye balm. I know Belif makes amazing moisturizers and balms, but I don't think [...] this works the way they intended. It has a roller which feels really cooling, [...] like a really good puffy eye massage, especially in summer, but that's about it. [...] I think they were trying to make it work a certain way [...] and I think they failed. Belif isn't cheap either, so save your money on this one, no."

Dr Dray

2.69M subs

✕Nay

"I would not use something like this. I'd just use my regular moisturizer. The scent is powdery and strong. It looks like a lightweight hydrating gel cream, pretty sizable amount though for an eye cream. Usually eye creams are teeny tiny. This will last you forever, like this is big enough that you could use it as a travel moisturizer honestly."

AliceintheRabbitHole

59k subs

✕Yay

"This is Belief's Moisturizing Eye Balm. I've heard that this is new and improved, a new formula that retains moisture for 48 hours, and I'm really excited to try this one. This brand does sometimes use fragrance ingredients, and this product has some fragrance too, so it might not be for everybody, but I'm so excited about trying this."

Hyram

4.33M subs

✕Nay

"I have not been able to find a belif product that doesn't have fragrance, and their eye cream, which I think is the same one as the eye balm, has fragrance in it. Whenever I see companies do that, I'm like why would you put fragrance in an eye cream? You're not going to smell your under eye area. Why do you need to add it? Yeah, pass. I know I've wanted to try that product before, plus it's expensive. Belif is not a cheap brand, at least here in the US."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Ceramides

Ceramides are part of the skin's own barrier, and moisturisers built around them have evidence for holding water in and settling the tightness and flaking that come with a damaged barrier.

Source: DermNet

Humectants and emollients

Ingredients like these draw water into the surface layers and slow how fast it leaves. The evidence is for comfort, softness and hydration rather than for changing the structure of the skin.

Source: DermNet

Frequently asked.

What is belif Moisturizing Eye Balm?

A moisturizing eye balm from Belif featuring a rolling applicator that provides a cooling massage.

Is belif Moisturizing Eye Balm worth it?

Mostly no. Only 1 of the 4 gurus who reviewed it approve, which leaves it a Guru Score of 53%.

What is belif Moisturizing Eye Balm's Guru Score?

belif Moisturizing Eye Balm holds a Guru Score of 53%. That is our read on how warmly the experts talk about it, based on the verdicts of 4 expert reviewers we have collected.