Beauty of Joseon: a Guru Score of 81% from 2 skincare experts

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

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✓Approved

"I still like Beauty of Joseon, in fact I think they might be the best brand to try K beauty with. Their serums are a good way of understanding what K beauty is, what makes it different from Western brands, they're all very gentle, straightforward, and they tell you exactly what's going on in the product. As you get more into K beauty you might find products more tailored to your needs, but Beauty of Joseon will always hold a special place in my heart. This is a K beauty brand that's actually more popular globally than in Korea, and I think that might mean they'll have to grow with their audience and offer something more unique as we move past these simple straightforward products."

Alexandra Anele

1.44M subs

✓Approved

"I brought Beauty of Joseon which was great. [...] I wore that like a lot. I was super diligent about my sunscreen because I typically am and we were on the beach for hours at a time."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Frequently asked.

Is Beauty of Joseon worth it?

Yes. All 2 gurus who reviewed it give it their stamp of approval, for a Guru Score of 81%.

What is Beauty of Joseon's Guru Score?

Beauty of Joseon holds a Guru Score of 81%. That is our read on how warmly the experts talk about it, based on the verdicts of 2 expert reviewers we have collected.