Index / Beauty by Earth / Self-Tanner Tanning Lotion
Beauty by Earth

Self-Tanner Tanning Lotion.

Beauty by Earth Self-Tanner Tanning Lotion
Body & Tan

About this product

A self-tanning lotion formulated with moisturizing ingredients like shea butter, coconut oil, and aloe to develop a tan over 6 hours and provide hydration to the skin.

Type

Body & TanLotion

Formula notes

Fragrance-freeNo drying alcohol

Full ingredients

Guru Score

71%

Mixed

3 experts · Moderate agreement
3Gurus
2Approved
0Mixed
1Skip

What the gurus are saying

The lotion formula and moisturizing base earn consistent praise for delivering even coverage without streaks and a tan that lasts longer than foam alternatives, since it hydrates rather than dries the skin. The creamy texture means it doesn't transfer onto clothes or bedding once set, though some find it takes two applications to reach full depth. Most who have tried it rank it among their favourites for a natural-looking, long-wearing tan.
Synthesized from 3 expert reviews · most recent take June 2026

Where to buy

How it works Independent by design. Every take comes from a creator we have no relationship with. We do not ask anyone to review, and affiliate links never move a score.
Every take, in full

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Approved takes Critical takes Mixed takes Hide sponsored
Allie Glines
Allie Glines
830k subs
~Approved
"I love the Beauty by Earth self-tanning lotion. I wanted a pregnancy-safe glow, stumbled across it on Amazon and will never look back. I got the fair shade and it looks very natural with a gorgeous tone and undertone. I got so many compliments and it wasn't obvious like a spray tan."
Top Pick: tanning lotion
All 2 takes from Allie Glines
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"This is by far the best tanning lotion I've ever tried. It turned out so beautiful. It honestly has worn so well. It's been over a week and it's still there. I bought the shade fair to medium because I needed it to be very natural. I was not about to risk the medium to dark or extra dark. I just needed a little tint to look natural for my personal skin tone. The thing about this is it's a tanning lotion, it's not a gradual lotion. You wake up after 6 hours of having this on and it's fully developed. I love that it had really clean ingredients in here. That's what made me want to try this. And then it smells so good. The formula itself being a lotion made it really even all over my body."
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"I love the Beauty by Earth self-tanning lotion. I wanted a pregnancy-safe glow, stumbled across it on Amazon and will never look back. I got the fair shade and it looks very natural with a gorgeous tone and undertone. I got so many compliments and it wasn't obvious like a spray tan."
Skin Obsessed Mary
Skin Obsessed Mary
33k subs
~Skip
"I have never used self-tanner in my life... I don't have any tips and I'm sure there are loads of them out there things that you should and shouldn't do before using tanner i don't know any of them."
HotandFlashy
HotandFlashy
1.23M subs
~Approved
"My favorite current self-tanner is the Beauty by Earth Self-Tanner Tanning Lotion. This one's really nice because it is a lotion. It's not a foam. I find that I get better coverage with a lotion. I can rub it in better. I don't get streaks and hard edges like I do with some of the foams where you can't really see where you're putting them. With the lotion, you really have to spend a little bit more time rubbing it and that just gives me a better, smoother application. I wear the medium to deep shade and it gives me the most beautiful tan and I find that this lasts a little bit longer than the foams because it is in a moisturizing base and so it's moisturizing your skin which is what does make your self-tanner last longer whereas most of the foams are in like an alcohol and water base and so they can dry your skin a little bit. This one just lasts on my skin longer. It transfers to my clothes less. That's why it's my favorite. I've been loving this for a few years now."
All 8 takes from HotandFlashy
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"The fragrance is super heavy, really coconutty, really Hawaii-ish, but it feels nice on the skin. It doesn't settle in my wrinkles. If I'm self-tanning because it's summer, this is one of my self-tanners that I like. I like the Beauty by Earth one. You put it on with a mitt, and if you want to get it on your back and you don't have someone to help you, this is a great little tool for that. I've used it and it works great."
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"My favorite current self-tanner is the Beauty by Earth Self-Tanner Tanning Lotion. This one's really nice because it is a lotion. It's not a foam. I find that I get better coverage with a lotion. I can rub it in better. I don't get streaks and hard edges like I do with some of the foams where you can't really see where you're putting them. With the lotion, you really have to spend a little bit more time rubbing it and that just gives me a better, smoother application. I wear the medium to deep shade and it gives me the most beautiful tan and I find that this lasts a little bit longer than the foams because it is in a moisturizing base and so it's moisturizing your skin which is what does make your self-tanner last longer whereas most of the foams are in like an alcohol and water base and so they can dry your skin a little bit. This one just lasts on my skin longer. It transfers to my clothes less. That's why it's my favorite. I've been loving this for a few years now."
Beauty Faves + Fails! Makeup, Skincare, Self Tanners! May 2023
"This is like a cream, you can't really see where you're putting it. I like the tan that it gave me. I feel like I got the same color in the same amount of time as the other one, and I feel like it lasted about the same amount of time. The main difference was that when I put it on at night and then put on white pants, this one didn't stain or transfer all over my clothes, whereas the other one did stain up the inside of my pants. So if you're someone who puts it on at night and then gets tanner all over your sheets or clothes, you might prefer this one. I didn't end up with any streaks. It went on really nice and I liked it a lot."
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"I discovered a new self tanner this year and I was so excited about this one, it's called Beauty by Earth Self-Tanner Tanning Lotion and I do get it in the medium to dark shade. This is a lotion, it's not a mousse, and it comes out white, you just rub it in like a regular old lotion. The thing I like the most about this is that the tan seems to last a lot longer with this because it is like moisturizing my skin, where a lot of the mousses will have some SD alcohol in them and they could be a little bit more drying. This really moisturizes my skin and I feel like that helps it to just stay longer in the skin. This also has really great ingredients: it's got aloe leaf juice, it's got shea butter, coconut oil, glycerin, green tea leaf extract. This is organic and cruelty-free and it's just been a really great change."
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"This is the Beauty by Earth self-tanning lotion, I buy it in the medium to dark shade. I got more color than I usually got with my old self-tanner and it lasted a little bit longer, and because it's a lotion it was more hydrating on my skin than a lot of the foams, which can be a little bit drying. I really really like this one."
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"One of my favorite self-tanners is the Beauty by Earth Self-Tanner Tanning Lotion, and I love that one."
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"This is my body self tanner, I use it in the medium to dark. What I like about it is that it's a lotion, not a foam, so it's a two in one, you don't have to figure out which one goes first. Once it's dry it doesn't come off on my clothes, it doesn't come off on my bedding."
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"My second favorite self-tanner is the one from Beauty by Earth, and that one is a lotion. It does take a while for that one to develop the tan, it usually takes about two applications. But being a lotion, it really hydrates your skin."
Common questions

Frequently asked.

What is Beauty by Earth Self-Tanner Tanning Lotion?

A self-tanning lotion formulated with moisturizing ingredients like shea butter, coconut oil, and aloe to develop a tan over 6 hours and provide hydration to the skin.

Is Beauty by Earth Self-Tanner Tanning Lotion worth it?

The gurus mostly approve it, but with enough reservations to keep it in the middle at a Guru Score of 71%.

What is Beauty by Earth Self-Tanner Tanning Lotion's Guru Score?

Beauty by Earth Self-Tanner Tanning Lotion holds a Guru Score of 71%. That is our read on how warmly the experts talk about it, based on the verdicts of 3 independent expert reviewers we have collected. At least one expert has named it a Top Pick in its category.

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