Index / Beauty by Earth / Self-Tanner Tanning Lotion
Beauty by Earth

Self-Tanner Tanning Lotion.

Beauty by Earth Self-Tanner Tanning Lotion
Body & Tan

About this product

A self-tanning lotion formulated with moisturizing ingredients like shea butter, coconut oil, and aloe that develops fully in approximately 6 hours and is designed to create an even tan without streaking.

Body & Tan

The Guru Index verdict

72%

Approved

✓Approved · 72%
3Reviewers
2Approved
0Mixed
1Skip

What the gurus are saying

The gurus who tested it praise the lotion formula for even coverage and smooth application compared to foams and mousses, and note that the moisturizing base helps the tan last longer on skin. The fragrance is heavy and coconut-forward, which some find pleasant but others may find overpowering. Most gurus highlight that it transfers less to clothes than alcohol-based formulas, and that the clean ingredient list and lack of settling in fine lines appeal to those seeking a gentler self-tanner.
Synthesized from 3 expert reviews

Key actives & flags

Fragrance-freeAlcohol-free

Full ingredients

Aloe Barbadensis Extract, Aqua, *Aloe Leaf Juice, *Butyrospermum Parkii (Shea) Butter, Dihydroxyacetone (Sugar Derived), Cetyl Alcohol, Stearyl Alcohol, *Cocos Nucifera (Coconut) Oil, Virginiana (Witch Hazel) Extract, *Vaccinium Macrocarpon (Cranberry) Fruit Extract, Cocos Nucifera (Coconut) Pulp Extract, Vanilla Tahitensis (Vanilla) Fruit Extract

Where to buy

Every take, in full

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Approved only Skip only Mixed only Hide sponsored
Skin Obsessed Mary
Skin Obsessed Mary
33k subs · 4k devotees
✕Skip
"I have never used self-tanner in my life... I don't have any tips and I'm sure there are loads of them out there things that you should and shouldn't do before using tanner i don't know any of them."
Allie Glines
Allie Glines
830k subs · 36k devotees
✓Approved
"This is by far the best tanning lotion I've ever tried. It turned out so beautiful. It honestly has worn so well. It's been over a week and it's still there. I bought the shade fair to medium because I needed it to be very natural. I was not about to risk the medium to dark or extra dark. I just needed a little tint to look natural for my personal skin tone. The thing about this is it's a tanning lotion, it's not a gradual lotion. You wake up after 6 hours of having this on and it's fully developed. I love that it had really clean ingredients in here. That's what made me want to try this. And then it smells so good. The formula itself being a lotion made it really even all over my body."
Top Pick: tanning lotion
HotandFlashy
HotandFlashy
1.23M subs · 70k devotees
✓Approved
"My favorite current self-tanner is the Beauty by Earth self-tanner tanning lotion. This one's really nice because it is a lotion. It's not a foam. I find that I get better coverage with a lotion. I can rub it in better. I don't get streaks and hard edges like I do with some of the foams where you can't really see where you're putting them. With the lotion, you really have to spend a little bit more time rubbing it and that just gives me a better, smoother application. I wear the medium to deep shade and it gives me the most beautiful tan and I find that this lasts a little bit longer than the foams because it is in a moisturizing base and so it's moisturizing your skin which is what does make your self-tanner last longer whereas most of the foams are in like an alcohol and water base and so they can dry your skin a little bit. This one just lasts on my skin longer. It transfers to my clothes less. That's why it's my favorite. I've been loving this for a few years now."
All 4 takes from HotandFlashy
Summer Skincare Routine Vlog!
"The fragrance is super heavy, really coconutty, really Hawaii-ish, but it feels nice on the skin. It doesn't settle in my wrinkles. If I'm self-tanning because it's summer, this is one of my self-tanners that I like. I like the Beauty by Earth one. You put it on with a mitt, and if you want to get it on your back and you don't have someone to help you, this is a great little tool for that. I've used it and it works great."
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"My favorite current self-tanner is the Beauty by Earth self-tanner tanning lotion. This one's really nice because it is a lotion. It's not a foam. I find that I get better coverage with a lotion. I can rub it in better. I don't get streaks and hard edges like I do with some of the foams where you can't really see where you're putting them. With the lotion, you really have to spend a little bit more time rubbing it and that just gives me a better, smoother application. I wear the medium to deep shade and it gives me the most beautiful tan and I find that this lasts a little bit longer than the foams because it is in a moisturizing base and so it's moisturizing your skin which is what does make your self-tanner last longer whereas most of the foams are in like an alcohol and water base and so they can dry your skin a little bit. This one just lasts on my skin longer. It transfers to my clothes less. That's why it's my favorite. I've been loving this for a few years now."
Beauty Faves + Fails! Makeup, Skincare, Self Tanners! May 2023
"This is like a cream, you can't really see where you're putting it. I like the tan that it gave me. I feel like I got the same color in the same amount of time as the other one, and I feel like it lasted about the same amount of time. The main difference was that when I put it on at night and then put on white pants, this one didn't stain or transfer all over my clothes, whereas the other one did stain up the inside of my pants. So if you're someone who puts it on at night and then gets tanner all over your sheets or clothes, you might prefer this one. I didn't end up with any streaks. It went on really nice and I liked it a lot."
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"I discovered a new self tanner this year and I was so excited about this one, it's called Beauty by Earth Self-Tanner Tanning Lotion and I do get it in the medium to dark shade. This is a lotion, it's not a mousse, and it comes out white, you just rub it in like a regular old lotion. The thing I like the most about this is that the tan seems to last a lot longer with this because it is like moisturizing my skin, where a lot of the mousses will have some SD alcohol in them and they could be a little bit more drying. This really moisturizes my skin and I feel like that helps it to just stay longer in the skin. This also has really great ingredients: it's got aloe leaf juice, it's got shea butter, coconut oil, glycerin, green tea leaf extract. This is organic and cruelty-free and it's just been a really great change."
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