Anua

Anua Peach 70% Niacinamide Serum.

Serums

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About this product

A 5% niacinamide serum with added fragrance designed to support skin texture and reduce shine.

Full ingredients

Prunus Persica (Peach) Fruit Extract (70.2%), Glycerin, Niacinamide, Butylene Glycol, Diethoxyethyl Succinate, Water, 1,2-Hexanediol, Lactobacillus Ferment, Sodium Hyaluronate, Sphingomonas Ferment Extract, Alpha-Arbutin, Melia Azadirachta Flower Extract, Ocimum Sanctum Leaf Extract, Melia Azadirachta Leaf Extract, Carthamus Tinctorius (Safflower) Seed Oil, Salvia Hispanica Seed Oil, Curcuma Longa (Turmeric) Root Extract, Corallina Officinalis Extract, Hydrolyzed Hyaluronic Acid, Chamaecyparis Obtusa Leaf Extract, Prunus Persica (Peach) Flower Extract, Camellia Sinensis Seed Oil, Yeast Ferment Extract, Centella Asiatica Extract, Artemisia Princeps Leaf Extract, Candida Bombicola/Glucose/Methyl Rapeseedate Ferment, Pentylene Glycol, Polyglyceryl-10 Laurate, Betaine Salicylate, Sodium Phytate, Cellulose, Caprylic/Capric Triglyceride, Hydrogenated Lecithin, Panthenol, Polyglutamic Acid, Linoleic Acid, Linolenic Acid, Polyglyceryl-10 Oleate, Sucrose Palmitate, Cyanocobalamin

Guru Score

58%

Mixed

5 experts · Moderate agreement

5Gurus

3Yay

0Mixed

2Nay

What they liked

Works for oily and acne-prone skin
Lightweight and fine under makeup
Lightly hydrating texture

What they flagged

Fragrance may not suit everyone
Brightening effect is questionable
Watery consistency

What the gurus are saying

This 5% niacinamide serum's heavy, niche fragrance divides expert opinion on the overall verdict. Some gurus skip it, citing better 5% niacinamide alternatives; others praise how effectively the serum works but flag the scent as too polarising for many, unique enough that not everyone will enjoy it. If fragrance in actives bothers you, this is worth skipping.

Synthesized from 5 expert reviews · most recent take March 2025

Best for

Oily skin

Type

SerumsDrops & dropper

Key actives

Niacinamide Hyaluronic acid Salicylic acid (BHA)

Formula notes

Fragrance-freeNo drying alcohol

Where to buy

Ulta → Amazon → Google → iHerb →

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What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored

CYoung

95k subs

~Yay

"Anua is so popular, and a few of my subscribers say it works even for oily acne prone skin. It works for all skin types, you can feel it is a little hydrating, and it is fine to use before makeup too. Out of the three dark spot serums this is the one that is most appealing to all skin types."

All 3 takes from CYoung

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"This one has 5% niacinamide and a peach scent, but the brightening effect is questionable for me, and it's a lot more watery than the first one. I'd rate this a B too, but I prefer the red one."

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"This is supposed to be a brightening booster, using the pink one in the daytime and the red one at night for two weeks straight, but to tell the truth, nothing changed on my face."

Dr. Vanita Rattan

1.23M subs

~Nay

"Ultimately it's a 5% niacinamide serum that's fragranced and there are better 5% niacinamide serums unfortunately out there. [...] Unfortunately this is another one that is not approved."

Nipun Kapur

411k subs

~Yay

"Anua also has the Peach Serum and Peach 77 that also has 5% Niacinamide"

Translated from the guru's original language.

AliceintheRabbitHole

59k subs

~Nay

"I was really hopeful with this one, I thought maybe it would be kind of similar to the Glow Recipe dew drops, but it's just not, to [...] me. Alpha arbutin is in this product, it should have been slightly brightening, but I already use azelaic acid anyway. In spite of all those ingredients, some of which I love, like algae, it just wasn't giving me enough added effects. This added nothing to my personal skincare routine."

James Welsh

1.58M subs

~Yay

"The Anua Peach 70 Niacinamide Serum is an amazing, very nice niacinamide serum that unfortunately is just a little bit too fragranced for me. I am a fan of fragrance, but I do not think it belongs in a niacinamide serum, and this scent is very unique and niche, the kind that not everyone will enjoy, so it is a bit of a gamble. I can look past that though because it works so well."

All 2 takes from James Welsh

Skincare So Bad, I Had To Stop Using It! Stinging, Stinky, Flakey 😭

"It's the fragrance. It's so old fashioned. It's very Avon. That's all I can describe it as. It's very floral, fake, synthetic peach, Avon kind of smell. That, again, does kind of take over and gives me a bit of a headache. I'm gonna use this up. So this is a bit of a cheat, but I'm struggling to use it. I am struggling to get through it, because I dread using it every time, the fragrance is just too much. It's too much. If they made this to smell like nothing, I would absolutely love it."

Products I SWEAR People Are Pretending To Like & More From My Tiktok - Skincare Tiktok compilation

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Niacinamide

Niacinamide has evidence behind it for redness, uneven tone and supporting the skin barrier, and it is usually well tolerated even by skin that reacts to most things.

Source: DermNet

Salicylic acid

Salicylic acid dissolves in oil, so it can get into a pore rather than just working on the surface. That is why it has long-standing evidence for blackheads and milder acne.

Source: DermNet

Humectants and emollients

Ingredients like these draw water into the surface layers and slow how fast it leaves. The evidence is for comfort, softness and hydration rather than for changing the structure of the skin.

Source: DermNet

Frequently asked.

What is Anua Peach 70% Niacinamide Serum?

A 5% niacinamide serum with added fragrance designed to support skin texture and reduce shine.

Is Anua Peach 70% Niacinamide Serum worth it?

The gurus are split. 3 of the 5 gurus give it their stamp of approval while 2 would skip it, which lands it in the middle at a Guru Score of 58%.

What is Anua Peach 70% Niacinamide Serum's Guru Score?

Anua Peach 70% Niacinamide Serum holds a Guru Score of 58%. That is our read on how warmly the experts talk about it, based on the verdicts of 5 expert reviewers we have collected.