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Anua Azelaic Acid 10% Hyaluron Redness Soothing Serum (reformulated).

Anua Azelaic Acid 10% Hyaluron Redness Soothing Serum (reformulated)
Serums
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Guru Score

59%

Mixed

Early verdict · Few reviews so far
2Gurus
0Yay
1Mixed
1Nay

What the gurus are saying

AliceintheRabbitHole is mixed; Mad About Skin passed. Mad About Skin: "I won't be using the Anua azelaic acid serum and I won't be shopping with Anua at all, because I think there are deeper issues with the brand rather than just this azelaic acid serum."
Synthesized from 2 expert reviews · most recent take August 2026

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored
~Nay
"I won't be using the Anua azelaic acid serum and I won't be shopping with Anua at all, because I think there are deeper issues with the brand rather than just this azelaic acid serum. They used a [...] salt form of azelaic acid at a much higher pH than traditional azelaic acid, and [...] they hid that reformulation until a cosmetic formulator called them out on it, which tells me they didn't actually believe it was a superior product."
All 2 takes from Mad About Skin
THE SCANDAL ENGULFING KOREAN SKINCARE - Has Anua Caused The Downfall Of K-Skincare
"The salt form has no data behind it and there are real question marks over whether it will ever perform the way the original form of acid did, making it far less bioavailable and less effective than the original formulation, even though it's still technically 10% azelaic acid. Anua should have done better here. If they wanted to make the switch they should have advertised it, or honestly just left the product alone. It's a firm pass."
KOREAN AZELAIC ACID SCANDAL (Update) - Things Just Got Worse
"I won't be using the Anua azelaic acid serum and I won't be shopping with Anua at all, because I think there are deeper issues with the brand rather than just this azelaic acid serum. They used a [...] salt form of azelaic acid at a much higher pH than traditional azelaic acid, and [...] they hid that reformulation until a cosmetic formulator called them out on it, which tells me they didn't actually believe it was a superior product."
~Mixed
"This is the serum I was talking about when I said I was quitting azelaic acid. I put kind of a lot of it on one night, went to bed, and the next morning I woke up with one of the worst reactions I've ever had. That said, I don't think Anua is lying about this being a 10% azelaic acid, I truly do think it's a 10% azelaic acid in a new format, it was just anecdotally too much for my skin."

Frequently asked.

Is Anua Azelaic Acid 10% Hyaluron Redness Soothing Serum (reformulated) worth it?

The gurus mostly approve it, but with enough reservations to keep it in the middle at a Guru Score of 59%.

What is Anua Azelaic Acid 10% Hyaluron Redness Soothing Serum (reformulated)'s Guru Score?

Anua Azelaic Acid 10% Hyaluron Redness Soothing Serum (reformulated) holds a Guru Score of 59%. That is our read on how warmly the experts talk about it, based on the verdicts of 2 expert reviewers we have collected.

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