Index / Anastasia Beverly Hills / Brow Freeze
Anastasia Beverly Hills Brow Freeze
Eye Makeup

About this product

A gel brow setter designed to hold and shape brows in place throughout the day, available in a tube with a dual-sided applicator.

Type

Eye MakeupGel

Formula notes

Fragrance-freeNo drying alcohol

Full ingredients

Guru Score

64%

Mixed

9 experts · Strong agreement
9Gurus
6Approved
0Mixed
3Skip
#9 in Eye MakeupSee the ranking →

What the gurus are saying

This gel holds brows firmly in place all day without flaking or looking crunchy, and works equally well for both feathery and laminated finishes. However, experts split on whether it actually grips well enough: some find it delivers serious hold with a sculpting formula that won't budge, while others say it barely does more than water and wax. The key to success is a light hand, since going heavy-handed can leave brows feeling sticky rather than set.
Synthesized from 9 expert reviews · most recent take March 2026
Every take, in full

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Approved takes Critical takes Mixed takes Hide sponsored
~Skip
"I currently use Benefit Precisely My Brow, Benefit Gimme Brow, Benefit Brow Setter, and Anastasia Brow Freeze. Nothing keeps them in place, girl."
~Skip
"I picked up the Anastasia Beverly Hills clear brow gel in a mini size to brush up my brow hairs, which grow downwards from the arch and make me look tired, and hold them in place all day. I had high hopes, but it didn't do that; after three to four hours everything went south again. I understand they have a stronger one, but I've since found one I really enjoy, so I'm not going to repurchase."
All 2 takes from Doctor Anne
I Used Up ALL of These in 2025 - Skincare, Hair & Makeup Empties | Doctor Anne
"I picked up the Anastasia Beverly Hills clear brow gel in a mini size to brush up my brow hairs, which grow downwards from the arch and make me look tired, and hold them in place all day. I had high hopes, but it didn't do that; after three to four hours everything went south again. I understand they have a stronger one, but I've since found one I really enjoy, so I'm not going to repurchase."
New in April - Makeup only this time!
"This is a mini size of the clear brow gel. I have been on the hunt for a good brow gel that really keeps my brows in check, and decided it was time to ditch drugstore stuff and go for the more expensive one. My brow hairs grow down, which makes my brows look a little droopy, so I want something that brushes them up and keeps them up throughout the day. I figured Anastasia Beverly Hills would be the answer to my brow dilemma, but quite frankly so far I have been underwhelmed."
~Approved
"Now I'm going to set my brows with the Anastasia Brow Freeze Gel. This is also my holy grail, my go-to. It just does a good job to keep those brows in place for the entire day."
Top Pick: brow gel
All 5 takes from Sincerely Miss Ash
GRWM USING NEW VIRAL MAKEUP LAUNCHES 2025 | FIRST IMPRESSIONS | MILK MAKEUP GEL TINT SHADE 4 & MORE!
"I'm going to go in with the Anastasia Beverly Hills Brow Freeze gel and I'm just going to lightly set them and brush them up so they're a little bit feathery and they're sticking upward. I'm not really into that lamination look anymore. I truly love that feathery look just so that it gives more fullness to the brows."
EVERYDAY MINIMAL MAKEUP USING TINTED SUNSCREEN - MASTER THE "NO-MAKEUP MAKEUP LOOK"
"I really do love the Anastasia Beverly Hills Brow Freeze. That product truly keeps your brows in place, and it allows your brows to stay bushy so it just looks a little bit more natural. I really like this."
EVERYDAY SUNSCREEN MAKEUP LOOK | NO MAKEUP MAKEUP TUTORIAL WITH TINTED SUNSCREEN
"Now I'm going to set my brows with the Anastasia Brow Freeze Gel. This is also my holy grail, my go-to. It just does a good job to keep those brows in place for the entire day."
SEPHORA HOLIDAY SALE 2024 WISHLIST 🎁 | SKINCARE, MAKEUP AND HAIRCARE! - SINCERELY MISS ASH
"I typically use the Brow Freeze that comes in the little pot, and it honestly keeps my brows in place for the entire day. But the Brow Freeze gel with the tube, I feel like it would just be a lot quicker and easier to use on an everyday basis. I want to try the one that comes in a tube, but something is telling me to just stick with what I know and just go with the Brow Freeze wax that comes in the pot, so I'm undecided."
NEW YEAR🎉 NEW SKINCARE & MAKEUP FAVORITES | I AM OBSESSED WITH THESE PRODUCTS!
"I'm loving the Anastasia Beverly Hills Brow Freeze gel. I had a feeling that I would like it but I wasn't sure if I was going to love it more than the Brow Freeze wax that comes in that little pot that I always use but this one actually works just as good as the Brow Freeze in that pot. This is a lot easier and quicker to use. Your brows stay in place all day, they don't get crunchy, they don't flake halfway through the day. Your brows look amazing all day long, all night long, and they don't move at all. You can create that lamination look with this if you're into that, but if you're more into that feather look, something that looks a little bit more natural, you can achieve it with this as well, which is my typical go-to. I love that feathery look and I've been loving this. This is really good. I've been quite impressed."
~Skip
"I bought this on Sephora because I was like, now that I'm into the brow gel I'm going to give this another try, and what is this even doing? I'm pretty sure Anastasia put a touch of xanthan gum and some water in a tube and it's trying to convince everybody that this actually does something. It does not. You want to glue the hairs in place so they're not going anywhere. This is the Dippity Do of brows. That stuff did not move; it's like cement. Now a word of warning about this: you don't want to go in heavy-handed, otherwise you're going to look like you put glue in your brows. Don't try and overdo it. Less is more with this. You don't need a lot."
~Approved
"I'm just going to run a little bit of brow gel through the brow. This is the Anastasia Beverly Hills Brow Freeze, just something to hold up the brow hairs and keep them in place."
~Approved
"I bought the new Anastasia Beverly Hills one, it's like a freeze or something. I bloody love a brow gel, need a brow gel, love a brow gel. That one really gets you."
~Approved
"I've added a little bit of the Anastasia Brow gel to give this more of an evening look"
All 2 takes from Beyond50Skin
Come Shop With Me! (Sephora Summer 2024 - With My Mom!)
"The Anastasia Beverly Hills Brow Freeze is the newest brow gel I've tried, but I don't know how high it's going to rank in my favorite brow gel category."
3 SUMMER BEACHY Makeup Looks Over 50 (ONLY 5 PRODUCTS)
"I've added a little bit of the Anastasia Brow gel to give this more of an evening look"
~Approved
"A brow product that I love this year is the Anastasia Brow Freeze gel. It does not budge. It's definitely heavy duty, but I like that it doesn't get crusty like some heavy duty brow gels do when you build them up. It really packs a punch and it's one of the best that I tried this year."
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All 20 takes from Allie Glines
I Want to Look Like This Everyday: Makeup Tutorial
"I'm going to use the Anastasia Brow Freeze gel to lock the brows in place. I've been loving this stuff, I've been using it every day, it's so good. I'm sure you can tell I'm obsessed with this."
The BEST Makeup from June 2023 😍 (Favorites)
"The Anastasia Beverly Hills Brow Freeze is an oldie but a goodie for some people, but it's actually new for me. I've heard people talk about this forever, this was everyone's favorite for the longest time, and I finally got to try it. I've been loving it, it's so good, it's just the perfect amount of hold without feeling crunchy on the brows. It's fabulous, such a good clear brow gel. I'm happy that I finally tried it after knowing about it for so many years, better late than never."
The Perfect Summer Date Night Makeup
"This is the Anastasia Beverly Hills Brow Freeze. I'm going to use this to lock the brows in place."
The Best Beauty Products of 2024 So Far (Here's Why)
"I have nothing bad to say about it, it's so good. I can't live without brow gel. I've literally used the Benefit 24-Hour Brow Setter for years, I just like the thin consistency that it gives. I've dabbled in others, but this one launched and I was like, hold on, this is so good, it's the Anastasia Brow Freeze gel. This kind of checks off all of my boxes. I feel like the formula is not too thin, it's not too thick, it doesn't leave my brows crunchy, but it holds all day. I love the applicator, you can kind of do a more spread out brow hair look with the thicker side of it, or the other side applies a little more product. It's really customizable and the formula is to die for. I love it, I think it's perfection. It feels very similar to the Benefit 24-Hour Brow Setter, but it has almost a little more hold than that one. Both are incredible, I love both, but if you're wanting to try a new one I would recommend checking this one out, it's so nice."
Full Face of NOTHING New (inspired by Nikki)
"We're going to use the Anastasia Brow Freeze gel to make sure our brows are locked into place."
The PERFECT Summer Makeup (Easy for Everyday)
"I personally can't live without a little clear brow gel. I've been loving this one from Anastasia Beverly Hills, the Brow Freeze. It's just a classic, I know it's been around forever and so many people love it, but I didn't try it till this month, so I'm a new fan. This to me screams summer. I love it so much, it's dewy, it's fresh, it looks like enough but not too much. It's just the perfect everyday summer routine in my opinion, a product that I know works really well on me and will last all day."
Trying New Makeup for Summer...
"I'm going to take my Anastasia Beverly Hills Brow Freeze, the clear brow gel. I've been using this a lot, it's a really nice brow gel, it's such a famous one. I just had never used it till literally like a week ago."
New Year, New Makeup 🤩 (also, do you like my new camera?!)
"Anastasia Beverly Hills made their Brow Freeze into a gel and I'm thrilled. The packaging is really nice with soft touch packaging. The applicator reminds me a lot of the Benefit 24-Hour Brow Setter applicator, which I love. It's got one shorter side and then a longer side. This is like a brow laminating gel. I like how firm this applicator is because it really allows you to comb through every single hair. A formula like this would be better used before filling in the brows because it's super sculpting and it almost kind of scrapes against the skin, which is good to get that laminated effect. If you've got pencil on like me it kind of scrapes that away underneath, so that's something I would do differently."
Doing My Friend's Makeup and I'm Terrified 😨
"Then we're gonna lock in the brows. I'm gonna use just the Anastasia Beverly Hills Brow Freeze, taking the sponge through everything one more time."
The Trendy "Latte" Makeup.. Let's try it!
"I do feel like I need a little brow gel, so I'm going to take my Anastasia Brow Freeze and lock my brows in place. It does seem like she usually has a bit more of a fluffy brow look, so I'm going to try to mimic that."
Please STOP Being Afraid of Powder.. Here's Why
"I'm going to go ahead and set the brows with the Anastasia Beverly Hills Brow Freeze to lock those in place."
Hands Down My #1 Makeup RIGHT NOW
"For brow gel, I've been using the Anastasia Beverly Hills Brow Freeze. I've been so in love with this, I can't put it down. It honestly reminds me a lot of the Benefit 24-Hour Brow Setter, but it almost has a little more hold than that, it's a little thicker than that I should say, but it works. It doesn't feel heavy on the brows or anything, but this brow gel is what I've been reaching for every single day."
YOUR Daily Makeup That Nobody Talks About (Anymore)
"I came across a couple of brow gels but I didn't actually have the ones you guys mentioned, so I'm just going to use the Anastasia Beverly Hills Brow Freeze, which technically I guess could be something that nobody talks about anymore. I'm certainly talking about it right now because it's newer to me, believe it or not, but this used to be all the rage back in the day."
Trying NEW Makeup That GOT ME 😍
"I'm going to set the brows with the Anastasia Brow Freeze."
Did you forget these?! I sure did 😭
"We are going to set the brows now with a bit of Anastasia Beverly Hills Brow Freeze. I decided I wanted a little more gloss, so I went in straight with the applicator for just a bit more."
The PERFECT Barbie Makeup Look 💕
"We're gonna set the brows with some clear brow gel. I'm just going to use the Anastasia Beverly Hills Brow Freeze. I've noticed that it kind of holds a lot of product on the applicator so I try to wipe off the excess, it doesn't always work but I feel like it helps just kind of tame the excess product."
New Makeup I Didn’t See 👀 Until Now..
"I've been really into the Anastasia Beverly Hills Brow Freeze lately, so I'm just going to use that to set the brows into place."
THE BEST MAKEUP OF 2024!!! (Final Episode)
"A brow product that I love this year is the Anastasia Brow Freeze gel. It does not budge. It's definitely heavy duty, but I like that it doesn't get crusty like some heavy duty brow gels do when you build them up. It really packs a punch and it's one of the best that I tried this year."
I Tried The HIGH-END 2024 Winners 😱 Makeup, Skin & Body!!
"The best clear brow gel went to one of my faves from Anastasia Beverly Hills, though I wanted to try a new brow gel this time."
What I'd Buy for YOU at Sephora RIGHT NOW 😍
"I love the Anastasia Brow Freeze gel, and it's the one I have through my brows today. It's kind of similar to the Benefit 24 Hour Brow Setter, which I love, but it's almost more intense than that without being crunchy. Your eyebrows aren't going to budge."
~Approved
"I love this for softening out my brow after I've drawn it on with little hairlike strokes. I do like to soften them out and this is great for that, so really enjoyed this product. Highly recommend if you're a brow pencil type person."
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All 6 takes from HotandFlashy
NEW Makeup GRWM! Wow! Long-Wearing Makeup On Mature Skin!
"The Anastasia Brow Freeze, yeah I can still feel it, it's still in place and it's still holding my brows in place."
EASY EYEBROW TUTORIAL! Makeup 101 for Mature Beginners
"The other product I'm going to use in this video is the Anastasia Beverly Hills Brow Freeze. This is just a clear brow glue, it really does work to glue your brows into place, but it doesn't make them feel super sticky or really crunchy, and it is perfectly clear so you're not going to see it. But the nice thing about it is because it does coat your brows, it does make them look a little bit darker, and most people can use that."
Holiday Party Makeup with Easy Long-Wear Red Lip! Tips & Tricks for Mature Women!
"To hold my brows in place and give them a little extra fluffiness, I'm going to use the Anastasia Beverly Hills Brow Freeze. This really holds my brows in place."
Sephora Spring Sale Starts Today! TWO Tutorials w My TOP Picks | Everyday + Perfected
"Then to keep my brows in place I use the Anastasia Brow Freeze. This is another favorite that I've discovered this year, this is really awesome. A lot of brow gels, you put them in, you can see them in your brow, they make it feel sticky, they make it feel heavy. This is the most lightweight product but it really holds your brows in place perfectly all night."
Sephora Savings Event 2024! Top Picks + My Cart!
"I love this for softening out my brow after I've drawn it on with little hairlike strokes. I do like to soften them out and this is great for that, so really enjoyed this product. Highly recommend if you're a brow pencil type person."
Nordstrom Anniversary Sale STARTS TODAY! My TOP PICKS! #NSALE2024
"This Anastasia Beverly Hills Brow Freeze is one of three Anastasia brow products in the kit, and it's become a huge love of mine this year. It's the best gel. It doesn't make your brows feel gluey or clumpy, and you don't see big clumps of stuff in there. It's just so great, and it really holds your brows in place all day."
Common questions

Frequently asked.

What is Anastasia Beverly Hills Brow Freeze?

A gel brow setter designed to hold and shape brows in place throughout the day, available in a tube with a dual-sided applicator.

Is Anastasia Beverly Hills Brow Freeze worth it?

The gurus are split. 6 of the 9 gurus give it their stamp of approval while 3 would skip it, which lands it in the middle at a Guru Score of 64%.

What is Anastasia Beverly Hills Brow Freeze's Guru Score?

Anastasia Beverly Hills Brow Freeze holds a Guru Score of 64%. That is our read on how warmly the experts talk about it, based on the verdicts of 9 independent expert reviewers we have collected. At least one expert has named it a Top Pick in its category.

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