Index / Allies of Skin / 20% Vitamin C Brighten and Firm Serum
Allies of Skin

20% Vitamin C Brighten and Firm Serum.

Allies of Skin 20% Vitamin C Brighten and Firm Serum
Serums

About this product

A 20% vitamin C serum with multiple antioxidants and peptides designed to brighten, firm, and protect skin with a rich, non-water-based texture.

Best for

Mature skin
Serums

The Guru Index verdict

85%

Approved

Approved · 85%
4Reviewers
4Approved
0Mixed
0Skip

What the gurus are saying

Gurus consistently praise this serum for fast, visible brightening results and a luxurious, hydrating texture that feels almost oil-like on skin. The main consensus is that the thicker, non-water-based formula works beautifully for dry skin but may feel heavy for oily types. While reviewers agree it's pricey (around 100 pounds), they emphasize the formula's gentleness compared to pure ascorbic acid, making it compatible with other active ingredients and suitable for sensitive skin.
Synthesized from 4 expert reviews

Key actives & flags

Vitamin CFragrance-freeAlcohol-free

Full ingredients

Propanediol, Glycerin, 3-O-Ethyl Ascorbic Acid, Benzimidazole Diamond Amidoethyl Urea Carbamoyl Propyl Polymethylsilsesquioxane, Dimethyl Isosorbide, Helianthus Annuus Seed Wax, Polyglyceryl-10 Tristearate, Ethoxydiglycol, Dicaprylyl Ether, Aqua (Water), Caprylyl Glycol, Citrus Aurantium Dulcis Callus Culture Extract, Glutathione, Acetyl Cysteine, Dimethylmethoxy Chromanol, Ergothioneine, Leuconostoc/​Radish Root Ferment Filtrate, Xanthan Gum, Silica

Every take, in full

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Approved only Skip only Mixed only Hide sponsored
Approved
"Not the cheapest product out there, but I'd say it's the fastest acting vitamin C that I have ever tried. If anyone tells you that ethylated ascorbic acid is less effective, it's slower to work, wave this product in their face. This is ethylated ascorbic acid and it works quicker than any vitamin C I have ever ever tried. It is that good."
Top Pick: fastest acting vitamin c
All 2 takes from Mad About Skin
VITAMIN C - Everything Is About To Change (The End Of Ascorbic Acid)
"Not the cheapest product out there, but I'd say it's the fastest acting vitamin C that I have ever tried. If anyone tells you that ethylated ascorbic acid is less effective, it's slower to work, wave this product in their face. This is ethylated ascorbic acid and it works quicker than any vitamin C I have ever ever tried. It is that good."
❌ VITAMIN C IS CANCELLED - Avoid These Vitamin C Mistakes And Get Glowing Skin
"I love the Allies of Skin one but it's close to 100 pounds."
Approved
"The Allies of Skin vitamin C, slightly more expensive but I love it. It's a blend of L-ascorbic acid and other forms of vitamin C that have to be converted on the skin by your skin's enzymes naturally, so it takes slightly longer to deliver but actually makes it better for sensitive skin if skin's irritated by vitamin C."
Approved
"This is so hydrating on the skin. It has a very nice unique texture and vitamin C, as you know, is a great ingredient to brighten the skin and also to protect your skin from pollution. It's a great antioxidant that I feel like a lot of people should incorporate. And because this uses a vitamin C derivative, it's a little bit more gentle than a pure form of vitamin C like ascorbic acid. The one great thing with derivatives is that you can pair these up with more ingredients without having to worry about conflicts. So because it has growth factors and peptides, then that serum can be used with this because this is a vitamin C derivative. And I love this. Not everybody can use vitamin C. Some people can't even use a vitamin C derivative, and these tend to be more gentle."
Sponsored
All 2 takes from Sincerely Miss Ash
ALLIES OF SKIN BIGGEST BLACK FRIDAY SALE OF 2025 | THESE ARE THE TOP 10 BEST ANTI-AGING PRODUCTS
"If you love a good vitamin C serum, something that is really brightening and one that you can be more consistent with and use with other ingredients, then you have to try this. I never have to worry about it because it never happens, and that is a lovely thing."
ALLIES OF SKIN ANTI-AGING SKINCARE ROUTINES | A.M. & P.M. ROUTINES USING PRODUCTS THAT ACTUALLY WORK
"This is so hydrating on the skin. It has a very nice unique texture and vitamin C, as you know, is a great ingredient to brighten the skin and also to protect your skin from pollution. It's a great antioxidant that I feel like a lot of people should incorporate. And because this uses a vitamin C derivative, it's a little bit more gentle than a pure form of vitamin C like ascorbic acid. The one great thing with derivatives is that you can pair these up with more ingredients without having to worry about conflicts. So because it has growth factors and peptides, then that serum can be used with this because this is a vitamin C derivative. And I love this. Not everybody can use vitamin C. Some people can't even use a vitamin C derivative, and these tend to be more gentle."
Approved
"I love this vitamin C and I think I've talked about it probably a hundred times on this channel. It's heavy, it's almost like a thick oil light texture. It's not for everyone but I love it and my skin loves it."
Sponsored
All 3 takes from Skin Obsessed Mary
⭐️ How to Repair Damaged Skin | Skin Obsessed Mary
"This is the 20% vitamin C brighten and firm serum. This has five different antioxidants to protect the skin and one of them, glutathione, is actually designed to also fight those fine lines and wrinkles. So this is brightening the skin, this is helping the overall texture and tone of your skin. This particular one is not water-based so it comes out in quite a thicker consistency. I personally love it, my dry skin really loves it, and it kind of just sits on the skin for a minute then starts to sink in almost like an oil. It's actually beautiful. It could be considered a little heavy for those with super oily skin. But this one I've used so many bottles of it and I find it deeply hydrating for the skin and it just feels good."
⭐️ SKINCARE Empties | Trash Talking | Skin Obsessed Mary
"This is my vitamin C product, the 20% Vitamin C Brighten and Firm Serum. I really love this formulation and it has about a bazillion antioxidants for firming, for brightening, for protecting. I mean, you name it, it's all in here. They have two different vitamin C products and this is the only one I can get in Europe. They have a different one in America which is more like a water-based. This is not that kind of formulation, which is why I really like it. It goes on much thicker but it kind of melts into your skin almost like an oil. I think it's beautiful. It is deeply hydrating. It is fabulous. I love it."
✨ My Beauty Empties: Skin, Hair & Body Care | Will I Repurchase?
"I love this vitamin C and I think I've talked about it probably a hundred times on this channel. It's heavy, it's almost like a thick oil light texture. It's not for everyone but I love it and my skin loves it."
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