About Face

Matte Fluid Eye Paints.

About this product

About Face Matte Fluid Eye Paints are highly pigmented liquid eye colors for creating artistic makeup looks.

Type

Liquid

Key actives

Vitamin E

Formula notes

Fragrance-freeNo drying alcohol

Full ingredients

Isododecane, Microcrystalline Wax (Cera Microcristallina/Cire Microcristalline), Isodecyl Neopentanoate, Mica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Dipentaerythrityl Tetrahydroxystearate/Tetraisostearate, Polyethylene, Hydrogenated Polycyclopentadiene, Boron Nitride, Silica, Propylene Carbonate, Silica Dimethyl Silylate, Tocopherol, Blue 1 Lake (Cl 42090), Iron Oxides (Cl 77499), Iron Oxides (Cl 77492), Titanium Dioxide (Cl 77891), Iron Oxides (Ci 77491), Ferric Ferrocyanide (Cl 77510), Yellow 5 Lake (Cl 19140), Red 40 Lake (Cl 16035)

Guru Score

80%

Approved

Early verdict · Few reviews so far

2Gurus

2Approved

0Mixed

0Skip

What the gurus are saying

High pigment and artistic potential come with a learning curve, so these paints work best for makeup artists comfortable with experimentation, trial-and-error, and hands-on practice. They unlock meditative, creative color play and reward patient skill-building with intense, versatile, richly layered results. For anyone drawn to artistic makeup and color play, they're beloved essentials; for beginners without makeup experience, the learning curve may feel steep.

Synthesized from 2 expert reviews · most recent take August 2026

Where to buy

Find it at Amazon → Compare prices on Google Shopping →

How it works Independent by design. Every take comes from a creator we have no relationship with. We do not ask anyone to review, and affiliate links never move a score.

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Approved takes Critical takes Mixed takes Hide sponsored

AliceintheRabbitHole

59k subs

✓Approved

"I want to mention the About Face Matte Fluid Eye Paints because they are nice, and I adore the About Face brand."

All 2 takes from AliceintheRabbitHole

Ulta 21 Days of Beauty: Best & Worst of Week 1!

"I bought quite a few of these and I really thought I would use them more than I do. If you tend to be somebody who does a lot with makeup, a lot of artistic makeup, that is wholeheartedly who these are for, they are really incredible for high pigment looks. I would say these maybe aren't the easiest to work with, probably not as much for beginners, but if you love makeup you will love these."

ULTA 21 DAYS OF BEAUTY: Recs & What NOT To Buy!

"I want to mention the About Face Matte Fluid Eye Paints because they are nice, and I adore the About Face brand."

Alexandra Anele

1.43M subs

✓Approved

"I kind of use a combination of About Face matte fluid eye paints [...] to create this look. [...] I just kind of shut off from everything else and start to create. It's a very meditative thing. I just wanted to play around with color."

All 2 takes from Alexandra Anele

i love makeup and i’m here to talk about it

We’re calling it '80’s Barbie Core' makeup

"Some of the products that we're going to be using are Matte Fluid Eye Paints from About Face. I've got Lasagna Rose, this little mini guy, [...] Incoming, [...] and then the white one which is called White Noise."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Sunscreen filters

Sun protection is the best evidenced way to slow visible ageing, and the filters are what does the work. Mineral and chemical filters both protect when a product is applied thickly enough and often enough, which is where most people fall short rather than on the choice of filter.

Source: DermNet

Vitamin E

Vitamin E is an antioxidant, and it is often in a formula to keep the other ingredients stable rather than as the active itself. It pairs well with vitamin C, though on its own the evidence for visible change is limited.

Source: NIH, National Library of Medicine

Frequently asked.

What is About Face Matte Fluid Eye Paints?

About Face Matte Fluid Eye Paints are highly pigmented liquid eye colors for creating artistic makeup looks.

Is About Face Matte Fluid Eye Paints worth it?

Yes. All 2 gurus who reviewed it give it their stamp of approval, for a Guru Score of 80%.

What is About Face Matte Fluid Eye Paints's Guru Score?

About Face Matte Fluid Eye Paints holds a Guru Score of 80%. That is our read on how warmly the experts talk about it, based on the verdicts of 2 expert reviewers we have collected.