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About Face

Matte Fluid Eye Paints.

About Face Matte Fluid Eye Paints

About this product

A matte fluid eye paint with high pigmentation, designed for creating precise eyeliner looks and detailed eye artwork.

Guru Score

77%

Yay

4 experts · Moderate agreement
4Gurus
3Yay
1Mixed
0Nay

What they liked

  • Doesn't move or smudge
  • Perfect for artistic makeup

What they flagged

  • Not beginner-friendly
  • Requires brush to apply

What the gurus are saying

The intense pigmentation means you'll get seamless coverage and crisp details, but also means applying it with a brush rather than directly to the eye keeps you in control and prevents it from becoming overwhelming. Reviewers praise the exceptional staying power: it holds through sweat and all-day movement without any shifting, making this one genuinely reliable if you're willing to take the brush-application approach.
Synthesized from 4 expert reviews · most recent take August 2026

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored
Yay
"I want to mention the About Face Matte Fluid Eye Paints because they are nice, and I adore the About Face brand."
All 3 takes from AliceintheRabbitHole
Ulta 21 Days of Beauty: Best & Worst of Week 1!
"I bought quite a few of these and I really thought I would use them more than I do. If you tend to be somebody who does a lot with makeup, a lot of artistic makeup, that is wholeheartedly who these are for, they are really incredible for high pigment looks. I would say these maybe aren't the easiest to work with, probably not as much for beginners, but if you love makeup you will love these."
Ulta 21 Days of Beauty RANT & Week 2...
"These are actually very pigmented, so I would never recommend that you apply these directly to your eye, instead put some on the back of your hand and use a brush to pick it up. You can do a lot of fun stuff with these, geometric liner, multiple wings, tons of fun. I don't ultimately think these are that beginner friendly since they're intensely pigmented, but I like them, I find them very fun."
ULTA 21 DAYS OF BEAUTY: Recs & What NOT To Buy!
"I want to mention the About Face Matte Fluid Eye Paints because they are nice, and I adore the About Face brand."
Yay
"I really like these eyeshadows. They're easy to work with. They make my eyelids actually look better than they are. They haven't made them look really dry or crusty throughout the day. It hasn't creased. It hasn't moved around. It hasn't really faded. I can still see both shades on there."
Yay
"The About Face eye paints are amazing because they're literally meant to be waterproof. So using that and then you can set it with an eyeshadow like you can go in with an eyeshadow on top, but utilizing that for your eyes rather than just using like a powder eyeshadow or your regular old cream eyeshadow."
All 7 takes from Alexandra Anele
Pool party friendly makeup, no foundation 🙌🏻
"I'm using the matte fluid eye paint from About Face. I just felt like doing a little wing, a cute little wing. I wanted a pop that was going to complement that beautiful cherry color that I'm gonna be wearing on my lips and also my cherry earrings. And I will say this look held up very nicely, like nothing moved."
i love makeup and i’m here to talk about it
"I kind of use a combination of About Face Matte Fluid Eye Paints and the Half Magic Eye paints as well to create this look. I was honestly looking at my shirt, pulling some colors from that and I was like I'm just gonna start laying in some shapes. It was a very meditative thing. I just kind of shut off from everything else and I start to create."
Um, you need these
"The About Face eye paints are incredible. They work really nicely as a base for anything. If you have all of these in your collection, you don't even need to get those water-based paints because you can pretty much just use these since they're multi-use. You can use them for tiny detail, you can draw a bunch of stuff with them. They have such a range of colors, so they're a really great option for doing something fun or creative."
Answering Reddit’s Makeup Questions
"The About Face eye paints are amazing because they're literally meant to be waterproof. So using that and then you can set it with an eyeshadow like you can go in with an eyeshadow on top, but utilizing that for your eyes rather than just using like a powder eyeshadow or your regular old cream eyeshadow."
These brands are doing it RIGHT
"The eye paints which uh are extremely long lasting and waterproof gorgeous colors you can do multiple things with them you can use them as liners you can you know use them as eyeshadows"
We’re calling it '80’s Barbie Core' makeup
"Some of the products that we're going to be using are Matte Fluid Eye Paints from About Face. I've got Lasagna Rose, this little mini guy, [...] Incoming, [...] and then the white one which is called White Noise."
You can wear ANY eyeshadow color | GREY
"I'm going to be using various About Face eye paints to create a cool-toned gray versus a warm-toned gray. I started off with just a black and white base and then added a touch of blue to just make it a little bit more cool-toned and I'm just going to place this all over my lid and then kind of slowly blend it out. It really takes putting something on a white to be able to see the difference and to see that it's not actually a straight-up blue. It is gray."
Mixed
"And I also got this About Face eye paint. I just randomly picked it up, so maybe I'll use those in a future video."

Frequently asked.

What is About Face Matte Fluid Eye Paints?

A matte fluid eye paint with high pigmentation, designed for creating precise eyeliner looks and detailed eye artwork.

Is About Face Matte Fluid Eye Paints worth it?

Mostly yes. 3 of the 4 gurus who reviewed it give it their stamp of approval, for a Guru Score of 77%.

What is About Face Matte Fluid Eye Paints's Guru Score?

About Face Matte Fluid Eye Paints holds a Guru Score of 77%. That is our read on how warmly the experts talk about it, based on the verdicts of 4 expert reviewers we have collected.

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