Index / About Face / Foundation
About Face

Foundation.

About Face Foundation
Foundation

About this product

A medium-coverage liquid foundation with buildable coverage and a natural finish, designed to adapt to various skin tones and wear comfortably throughout the day.

Type

FoundationLiquid

Guru Score

73%

Mixed

Early verdict · Few reviews so far
2Gurus
1Approved
1Mixed
0Skip

What the gurus are saying

The formula earns praise for its comfortable wear and natural, satiny finish that doesn't feel heavy on skin. Reviewers appreciate the buildable coverage that can be sheared out for a lighter look, though the shade range drew mixed feedback, with some finding the available tones lean warmer or slightly more yellow than their preference. Those seeking a flexible, skin-like finish may want to swatch first to find their match.
Synthesized from 2 expert reviews · most recent take February 2025

Where to buy

How it works Independent by design. Every take comes from a creator we have no relationship with. We do not ask anyone to review, and affiliate links never move a score.
Every take, in full

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Approved takes Critical takes Mixed takes Hide sponsored
Alexandra Anele
Alexandra Anele
1.43M subs
~Approved
"For my foundation I'm using About Face, which felt like the right vibe for a makeup look that is inspired by Charli XCX because it's kind of like a medium buildable coverage you can really sheer it out. It's the perfect tone for my skin, just a great formula all around. It's very comfortable but it wears really well."
All 2 takes from Alexandra Anele
How to achieve BRATNESS | Charli XCX Makeup
"For my foundation I'm using About Face, which felt like the right vibe for a makeup look that is inspired by Charli XCX because it's kind of like a medium buildable coverage you can really sheer it out. It's the perfect tone for my skin, just a great formula all around. It's very comfortable but it wears really well."
This is your new go-to Soft Glam makeup
"I've been loving the About Face Foundation. The finish of and the wearability it has is really great, it has a really beautiful natural kind of satiny finish on my skin which is usually what I go for. It's definitely more warm toned."
No BS Beauty
No BS Beauty
89k subs
~Mixed
"She's got the About Face brand which is at Sephora. I actually picked up the foundation from them and it was okay."
Common questions

Frequently asked.

What is About Face Foundation?

A medium-coverage liquid foundation with buildable coverage and a natural finish, designed to adapt to various skin tones and wear comfortably throughout the day.

Is About Face Foundation worth it?

The gurus mostly approve it, but with enough reservations to keep it in the middle at a Guru Score of 73%.

What is About Face Foundation's Guru Score?

About Face Foundation holds a Guru Score of 73%. That is our read on how warmly the experts talk about it, based on the verdicts of 2 independent expert reviewers we have collected.

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