Aveeno's quiet win: 16 products averaging a Guru Score of 85%
You've probably walked past Aveeno a hundred times on your way to something with a trendier label. The experts we track keep stopping for it. Across 16 products they've reviewed, the brand averages a Guru Score of 85%, and that number holds up across its whole lineup, not just one bottle.
- Aveeno averages a Guru Score of 85% across 16 reviewed products, putting it among the highest-rated brands we track.
- Its best-reviewed picks include Shaving Gel (93%), Eczema Therapy Daily Moisturizing Cream (90%), Calm + Restore Oat Gel Moisturizer (89%).
- It is the kind of brand that wins on formula over fame: the experts keep reaching for it even though it spends little on being famous.
Dr. Aleksandra Brown · 5 reviewers, 93% said yes
Dr Dray · 7 reviewers, 90% said yes
Beyond50Skin · 9 reviewers, 89% said yes
Alexandra Anele · 8 reviewers, 89% said yesSo what is Aveeno, and why do the experts rate it?
Aveeno makes skincare and shaving products, and oat shows up in the names of several of the ones the gurus rate highest. On its own, that's not much of a story. The story is the average: a Guru Score of 85% across 16 reviewed products.
One cult favorite can pull a brand's number up, but it can't carry sixteen. To average that high, product after product has to win over the experts who reviewed it. That consistency is what the gurus are rewarding here.
Which Aveeno products do the gurus rate highest?
Yes, the top score goes to a shaving gel. The Aveeno Shaving Gel has a Guru Score of 93% from 5 experts, the highest in the lineup and the least glamorous bottle on the list. Next is the Eczema Therapy Daily Moisturizing Cream, a daily cream made for eczema-prone skin, with a Guru Score of 90% from 7 experts.
Then come the two oat products, tied at 89%. The Calm + Restore Oat Gel Moisturizer has the most experts behind it of any card here, with 9 weighing in. Its sibling, the Calm + Restore Triple Oat Serum, matches its score with 8.
Is Aveeno worth trying?
A brand average of 85% is a good reason to start here. It isn't a promise that every bottle will suit you, though. Sixteen products means sixteen separate verdicts, so check the Guru Score on the exact one you're looking at before you buy, and patch-test anything new first, especially if your skin reacts easily.