Kiehl's Ultra Facial Cream: why are the experts suddenly covering it?
You know the feeling: one product suddenly shows up in every video you watch, and you start wondering what you missed. In the last 30 days, that happened with four products. Each one was covered by the gurus we track at least twice as often as in a usual month. A Kiehl's moisturizer leads the list, and the experts' reasons are more specific than you might expect.
- 3 of the gurus we track covered Kiehl's Ultra Facial Cream in the last 30 days, at least twice as many as in its usual month.
- 3 of the gurus we track covered The Ordinary Azelaic Acid Suspension 10% in the last 30 days, at least twice as many as in its usual month.
- 3 of the gurus we track covered Dyson Airwrap Long Complete Styler in the last 30 days, at least twice as many as in its usual month.
- 3 of the gurus we track covered Medik8 Crystal Retinal 6 in the last 30 days, at least twice as many as in its usual month.
- A burst of attention is not a verdict. Each card shows the Guru Score across every expert who has reviewed the product.
Dr. Daniel Sugai · 12 reviewers, 90% said yes
Dr. Shereene Idriss · 23 reviewers, 75% said yes Dr. Shereene Idriss · 10 reviewers, 75% said yes
Dr. Shereene Idriss · 17 reviewers, 89% said yesWhich products are our experts suddenly covering?
Kiehl's Ultra Facial Cream was covered by 3 of the gurus we track in the last 30 days, at least twice its usual month. Dr. Daniel Sugai named it as his pick. He pointed to its glacial glycoprotein and squalane and said it's soothing on his face in the winter. He also said it pairs really well with his retinoid, and he called it "worth the splurge."
The Ordinary Azelaic Acid Suspension 10% also got 3 of the gurus we track talking, at least double its usual month. Dr. Shereene Idriss put it among the "simple ones" she loves. She named it alongside Paula's Choice azelaic acid booster as an easy option.
What else drew extra attention?
Not everything on the list goes on your face. The Dyson Airwrap Long Complete Styler was covered by 3 of the gurus we track in the last 30 days, at least twice its usual month. Dr. Shereene Idriss said it's "very expensive," but that "the discount makes a lot of sense" if you'll use it as a hair dryer, hot brush, curling tool and diffuser, "because you're going to be using it constantly."
Medik8 Crystal Retinal 6 closes out the list, also with 3 of the gurus we track, at least double its usual month. Dr. Idriss came up again here. She said she really likes it because you can increase the strength slowly instead of starting off aggressively.
Does more attention mean a product is better?
Not necessarily. A product tends to get covered more when it launches, goes viral or goes on sale, and the experts covering it can still disagree. A spike tells you people are talking about a product. It doesn't tell you what they're saying.
For the fuller picture, the Guru Score on each card is a good place to start. Each product page holds every take, so you can see where each expert lands before you add anything to your cart.