The Guru IndexReviewersDimma Umeh
Dimma Umeh
Makeup Artist

Dimma Umeh.

Dimma Umeh is a beauty and lifestyle creator who centers makeup for Black skin, reviewing complexion, setting, and eye products with an honest eye. Her 500K+ followers love content made for them, from foundation matching to flattering everyday glam.

Why Are They A Guru?
Professional creator with deep expertise in complexion for Black skin, an authoritative, representation-driven perspective the category needs.
41Products
36 approved100% approval rate
0 skippedDoesn't pull punches
0 hot takesWhere they break from the pack
The hall of fame

Dimma Umeh's top picks.

The products Dimma Umeh has crowned best in their category, and brings up again and again.

★ Best foundation
Easy Blur Foundation
Huda Beauty Easy Blur Foundation
My current favorite foundation is the Huda Beauty Easy Blur Foundation. And my shade in it is peanut.
★ Best favorite setting spray
Airbrush Flawless Setting Spray
Charlotte Tilbury Airbrush Flawless Setting Spray
This is my favorite setting spray -- I love it so much, it's my ride or die. I've seen some people talking about how it's not good for people with acne-prone skin. I have acne-prone skin and I haven't had major issues with it.
★ Best sunscreen
Relief Sun: Rice + Probiotics SPF 50+ PA++++
Beauty of Joseon Relief Sun: Rice + Probiotics SPF 50+ PA++++
I used this one all over my body. This is actually a sunscreen for the face, but it was too heavy for my face.
By the numbers

What they review most.

Every take, in full

Every review.

All 41 products Dimma Umeh has reviewed, grouped by product type. Click a product to see the full guru consensus.

All takes Approved only Skip only Against the gurus
Powder & Setting5 reviews
"This easy blur and easy bake combo I would always highly recommend because I'm always happy with the finish that I get when I pair the two of them together. The goal for this look for me is never to have like very high definition when it comes to certain parts of my face. It's actually the opposite of that. You guys can even see when you look closely that I still have some of my hyperpigmentation coming through. The ones around my forehead, the ones down the sides of my nose, they're still there. And it's because like especially in daylight, I wish you guys could see this makeup in daylight, but in daylight it looks very minimal. I love it a lot."
Approved
85%of gurus approve
All 2 takes on Easy Bake Loose Setting Powder
STOP OVERCOMPLICATING YOUR MAKEUP ROUTINE | MY MINIMAL DAILY LOOK FOR DARK SKIN
"This easy blur and easy bake combo I would always highly recommend because I'm always happy with the finish that I get when I pair the two of them together. The goal for this look for me is never to have like very high definition when it comes to certain parts of my face. It's actually the opposite of that. You guys can even see when you look closely that I still have some of my hyperpigmentation coming through. The ones around my forehead, the ones down the sides of my nose, they're still there. And it's because like especially in daylight, I wish you guys could see this makeup in daylight, but in daylight it looks very minimal. I love it a lot."
The Ultimate Soft Glam Makeup Tutorial
"This easy bake setting powder paired with the easy blur foundation match made in heaven."
"This is my favorite setting spray -- I love it so much, it's my ride or die. I've seen some people talking about how it's not good for people with acne-prone skin. I have acne-prone skin and I haven't had major issues with it."
Approved
82%of gurus approve
All 2 takes on Airbrush Flawless Setting Spray
VLOG: I NEEDED THIS + CLEANING, UNBOXINGS, MATCHA, SMALL ERRANDS, etc
"This is my favorite setting spray -- I love it so much, it's my ride or die. I've seen some people talking about how it's not good for people with acne-prone skin. I have acne-prone skin and I haven't had major issues with it."
GET READY WITH ME FOR DATE NIGHT
"I'm going to spray some setting spray. This is the Charlotte Tilbury setting spray that I have, or you can use water for this."
"I love the fact that it doesn't make your face feel tight, but then it locks everything in."
Approved
83%of gurus approve
"She got me the Elf Power Grip Primer, this one has niacinamide."
Approved
77%of gurus approve
"I'm just going to set my forehead and down the bridge of my nose with a brush."
Approved
82%of gurus approve
Lip4 reviews
"This is a Summer Fridays one. I like this one a lot. I like the way that it tastes."
Approved
65%of gurus approve
"I'll moisturize my lips with the Laneige Lip Sleeping Mask. I've talked about it so many times."
Approved
61%of gurus approve
All 4 takes on Lip Sleeping Mask
My calm morning routine | breakfast, shower routine, productivity & more
"I'll moisturize my lips with the Laneige Lip Sleeping Mask. I've talked about it so many times."
SELFCARE VLOG: SPOILING MYSELF + THERAPY + CLEANING + FOOD
"This is a lip sleeping mask from a brand called Laneige. It's quite popular on social media. It smells nice too. You're supposed to just put this on your lips before you go to bed and you wake up with hydrated lips and all of that. I really want to try it out."
THESE PRODUCTS SAVED ME IN 2023 | BEST PRODUCTS I USED IN 2023
"If you deal with dry lips, especially this time of the year when it is winter, or even if it's not winter, please consider this product. It is supposed to be like a sleeping mask you apply this on your lips before you go to bed and you wake up with soft lips, which is the case for me. However, I use this during the daytime. It's so hydrating and so moisturizing and my lips are no longer cracked or chapped for no reason. This is like my second jar of this. I even have an extra for backup in my drawer. This is so so good. It's one of those things that isn't overhyped at all. If you've not tried sleep masks at all or if you're looking for a very good lip balm or something to just stop your lips from cracking and looking dry and raggedy all the time, I highly recommend this."
THESE PRODUCTS SAVED ME IN 2023 | BEST PRODUCTS I USED IN 2023
"It is supposed to be like a sleeping mask you apply this on your lips before you go to bed and you wake up with soft lips which is the case for me however I use this during the daytime. It's so hydrating and so moisturizing and my lips are no longer cracked or chapped for no reason. This is like my second jar of this I even have an extra for backup in my drawer. This is so so good it's one of those things that isn't overhyped at all. If you've not tried sleep masks at all or if you're looking for a very good lip balm or something to just stop your lips from cracking and looking dry and raggedy all the time I highly recommend this."
"You guys know that my favorite lip gloss for this is from NARS and it's been discontinued. This is my new replacement."
Approved
80%of gurus approve
All 3 takes on Lip gloss
SWEAT-PROOF MAKEUP THAT LASTS ALL DAY | BEGINNER FRIENDLY MAKEUP TUTORIAL
"You guys know that my favorite lip gloss for this is from NARS and it's been discontinued. This is my new replacement."
GET READY WITH ME FOR DATE NIGHT
"My Nars lip gloss"
VLOG: TRAVEL WITH ME FOR THE BIGGEST SURPRISE 🥺❤️
"This is a discontinued lip gloss from Nars. I'm going to keep using it until I finish it."
"This lip pencil by Huda Beauty is the best lip pencil I think I have ever used in my life and this is my second pencil. It's very creamy, it's very nice. It will give your lips a very nice contour, define your lips very very well. It's just so easy, so it's highly highly recommended for beginners. Lip pencil gives you control, it will help you control whatever lip color you apply, it will give you boundaries and borders."
Approved
85%of gurus approve
Other4 reviews
"I'm kind of at a stage now where I'm trying the different scents that they have. Typically for the longest time my go-to scent was the original one, the white and blue one. Very recently I tried the pink one, loved it. Went to the store recently, saw that they had the green one, the refreshing one. I got that as well. Dove also not as expensive as even the Dove shower gels."
Approved
78%of gurus approve
"I keep repurchasing it largely because of nostalgia and I used to use this back in secondary school. I think that it is so good. One thing I like about Irish Spring is the fresh fragrance that you get with it. It smells like heavenly in my opinion. It smells really good. And if you're someone who is looking for something to cleanse the body and also have a very nice fragrance linger afterwards, then consider Irish Spring."
Approved
58%of gurus approve
All 2 takes on Bar Soap
COME HYGIENE & BODY CARE SHOPPING WITH ME | PRODUCTS THAT ACTUALLY WORK
"I think that Irish Spring is really underrated. I feel like this has been one of my favorite soaps from when I was like a child. I just love the fragrance that you get with Irish Spring. I know that some people don't like it, but I like it a lot. Like since I was in secondary school, I've loved Irish Spring."
HOW TO SMELL GOOD ALL DAY (Even in the Heat) | What to avoid
"I keep repurchasing it largely because of nostalgia and I used to use this back in secondary school. I think that it is so good. One thing I like about Irish Spring is the fresh fragrance that you get with it. It smells like heavenly in my opinion. It smells really good. And if you're someone who is looking for something to cleanse the body and also have a very nice fragrance linger afterwards, then consider Irish Spring."
"This moisturizer is so good and my husband also loves it so much."
Approved
75%of gurus approve
"For this I didn't really do anything fancy. I'll just say keep that area moisturized, like use Vaseline. If you have a hyperactive scar where you felt like the scar was overhealing and it wasn't flattening as quickly as you should, then maybe you should go and see a doctor for that. But for me, one thing I felt like helped me is just making sure that it wasn't dry. When I kept it moisturized, before you know it, it just healed and it flattened."
Approved
74%of gurus approve
Concealer3 reviews
"My favorite thing about this particular concealer is that it's not super full coverage. The way it blends out, it's almost in a very diffused way. So you can tell that you're highlighted, but you're not super snatched. And that works for the type of finish we are going for."
Approved
75%of gurus approve
"I go in with concealer and I use this to define my brows. I really, really love the NARS Soft Matte Complete Concealer. It gives you time to blend, especially if you're a beginner and you're worried that your concealer might dry really quickly -- it will give you time to apply precisely and then blend out. If you're not sure what shade to use for this, I recommend going about one to two shades lighter than your actual skin tone. I also apply a lighter shade of the same concealer in my inner corner, and on my outer corner I use the same shade I used to define my brows. Blending everything in creates a very nice gradient and gives my eyeshadow a very nice base."
Approved
93%of gurus approve
"This concealer is so good. It has very, very good coverage. It's very easy to blend. And it just blends out well. It's not streaky. And it's also very forgiving in that it doesn't dry out really, really fast. Even if you start getting any creasing before you set, you can always go in with your brush or your beauty blender and blend it out again without losing coverage."
Approved
87%of gurus approve
Eye Makeup3 reviews
"I'm going to go in with a brow pen first. This one is from NYX and it is their Lift and Snatch Brow Pen. This is not super expensive and I think that it works. I'm going to use this to gently fill in the sparse areas that I have first."
Approved
81%of gurus approve
"It's not like the Brow Wiz, which kind of has a crayony texture. And if you have oily skin and you found that when you use the Anastasia Beverly Hills Brow Wiz one, your brows end up looking waxy, try this one."
~Mixed
71%of gurus approve
"I'm going to apply some mascara. The Huda Beauty One Coat Wow Mascara curls my lashes upwards. The lashes are on okay. I'm just going to apply mascara to make sure that it blends okay."
Approved
61%of gurus approve
All 2 takes on One Coat Wow Mascara
GET READY WITH ME FOR DATE NIGHT
"I'm going to apply some mascara. The Huda Beauty One Coat Wow Mascara curls my lashes upwards. The lashes are on okay. I'm just going to apply mascara to make sure that it blends okay."
VLOG: HOW WAS THIS 27K??? + I DITCHED ACRYLIC + PASTA RECIPE + NEW GLASSWARE + MATCHA.etc
"This is the new one coat mascara that Huda has also been talking about on Instagram. I love love love this."
Moisturizers3 reviews
"The moisturizer that I just used for this is the Charlotte Tilbury Magic Water Cream. I really like it."
Approved
66%of gurus approve
"I love the La Roche-Posay moisturizer, it's for people with combination to oily skin which I have. The moisturizer creates a very nice moisturized skin mixed with a very nice base, it makes for a very nice canvas for makeup to actually sit on. You don't want to start doing your makeup on dry skin, so moisturizer is very important."
Approved
85%of gurus approve
"I really love it like when I saw pictures of this place I was like yeah this place looks really really good"
Approved
85%of gurus approve
Retinoids3 reviews
"The ferulic in this just ensures that you don't purge. Some people still get purging with this regardless. I did not experience that at all. And the ferulic does not in any way make the retinol itself less potent or not as powerful as it should be. This is my favorite retinol hands down and I'm going to repurchase once I'm out. I've been using it for about 4 months now and I still have a lot of product basically."
Approved
90%of gurus approve
"I will always say yes to retinol. I haven't tried retinol from The Inky List so I cannot speak about their retinol specifically, but I think that retinol is good, always a good idea."
~Mixed
68%of gurus approve
"I just take a little bit of my retinol, the La Roche-Posay one that's my go-to at the moment. Pat that just a little bit, pat it into my skin."
Approved
62%of gurus approve
All 2 takes on Retinol B3 Serum
MY NIGHT ROUTINE AFTER A LONG DAY | Productive and Calm
"I just take a little bit of my retinol, the La Roche-Posay one that's my go-to at the moment. Pat that just a little bit, pat it into my skin."
VLOG: THEY RUINED MY CLOTHES!! + MY MUM IS HERE + MEETING UP WITH FRIENDS + SHOPPING + PERFUMES etc
"I only use retinol night time."
Blush & Bronzer2 reviews
"This is a very nice fuchsia magenta shade and it compliments that cream blush that I applied so well and it's also going to give my cheeks some definition."
Approved
81%of gurus approve
"This paired with that Danessa Myricks Cream Blush. Perfect, guys. Like, it looks so good. As far as I'm concerned, it looks really, really good."
Approved
81%of gurus approve
Body & Tan2 reviews
"This is the Vaseline Intensive Care Cocoa Radiant Body Oil, this one is very very popular. However, it is more lightweight and it has a very nice scent. If you're going out and you want to oil your chest and oil your arms and your legs, this is a very very good oil to use. It will give you that shine and the sheen that you're after, it will condition your body, give you that glow that you want, but it will not feel greasy and sit on your skin. The weather has been a bit hot, so when I'm telling you guys that I'm enjoying this irrespective of the fact that the weather is hot, believe me, I really really love it."
Approved
80%of gurus approve
"I'm going to apply my EOS Body Lotion. I just love the way that this smells by the way, it smells like vanilla cheesecake."
Approved
75%of gurus approve
Cleansers2 reviews
"I always just go grab this. It's always in the supermarket, you can always get it from retailers. It's fragrance-free, it's non-foaming, and designed for sensitive skin. Sometimes sensitive skin cleansers are too rich for oily skin girls, but this one strikes the right balance. It doesn't clog pores, it doesn't cause breakouts. When I say I used this between 2018 and 2019, the Cetaphil Gentle Skin Cleanser was my cleanser. If you've been hesitant to try this because it doesn't say 'for oily skin' on the packaging, don't worry, it works."
Approved
80%of gurus approve
"I actually get by with using the Clinique cleansing balm because I wasn't using it back to back all the time. I don't wear makeup every day. I went through a phase last year where I had to wear makeup every day, and I was breaking out in areas where I don't typically break out, and then I realized that the cause was actually the Clinique cleansing balm. So I think if you use it occasionally, you're good. If you use it constantly every day, then it could clog your pores."
~Mixed
81%of gurus approve
Foundation2 reviews
"My current favorite foundation is the Huda Beauty Easy Blur Foundation. And my shade in it is peanut."
Approved
80%of gurus approve
All 3 takes on Easy Blur Foundation
WEEKLY VLOG: I FINALLY GOT THEM!! + MAYBE I'VE CHANGED + DJI OSMO POCKET UPDATE + PR UNBOXING..
"I've received it now and in an upcoming makeup tutorial, I'm going to do a full face of Huda Beauty very soon because I have quite a lot of product from them. I'll also put the blur foundation and the primer to test and just show you guys how they work. They're good."
The Ultimate Soft Glam Makeup Tutorial
"My foundation for this look is a Huda Beauty Easy Blur Foundation. This is my favorite foundation at the moment, actually. I love the way that it blurs my skin. It literally would make your face look poreless. It gives good coverage as well. It's not very liquidy and it's not too thick. It just gives very good coverage. It will cover all your hyperpigmentation without you even spot concealing. I love it. I love the finish. I just love the way that this foundation works."
VLOG: CANNOT BELIEVE A SUBSCRIBER SENT ME THIS + GROCERY SHOPPING + LAUNDRY + GIRLS NIGHT OUT
"My current favorite foundation is the Huda Beauty Easy Blur Foundation. And my shade in it is peanut."
"I got one recently that I'm still trying but I really like it. My go-to brand for complexion products at the moment is Nars. I just like their things just work for me."
Approved
76%of gurus approve
Nails2 reviews
"The color is really nice, but again, like I said, it applied a bit lumpy, so I don't know how long I'm going to have the color on for."
~Mixed
80%of gurus approve
All 4 takes on Nail Polish System
I'M NEVER PAYING FOR NAILS AGAIN | SATISFYING CABINET MAKEOVER, VIRAL MATCHA RUN & FOOD POP-UP
"The color is really nice, but again, like I said, it applied a bit lumpy, so I don't know how long I'm going to have the color on for."
VLOG: STOCKING UP THE KITCHEN, NIGHT ROUTINE, READING RECAP & GIRL DINNER
"I have some Dazzle Dry. I think I really, really like this combination. I like it a lot. My own manicure that I do on myself now, it lasts for about 2 weeks. And the thing about rubber base is that you can infill as well. So you can file down and just kind of fill in as long as it's not lifting."
WEEKLY VLOG: NEW FAVE HAIRSTYLE + I AM DONE WITH NAIL EXTENSIONS + NEW BOOKS + FOOD + MORE
"These dry so fast. When I bought them though, to be honest, I'm not going to lie. I bought them because the people who are reviewing said that these would last 2 weeks on your nails. That has not been my experience. I wear the colors for maybe about a week and a half max and it starts peeling. But then I can always just repaint whenever I'm ready."
WEEKLY VLOG: THIS CANNOT BE RIGHT + MY HAIR IS A MESS + TREE TAKEDOWN + LUNCH DATE + MORE
"I've had it on for about a week and 3 days. This is the type of wear I personally get with Dazzle Dry. I've seen people online saying that with their Dazzle Dry nail polish they get about 2 weeks no chipping. Maybe it's the way that I'm applying it. Maybe I'm not like a pro yet. But by the two week mark, I have like quite a bit of chipping."
"I've been using OPI Nail Envy and I don't know because I'm like it can't be my polish or is it the way that my polish is reacting to OPI Nail Envy being underneath? I don't know. I think I'm going to try a nail hardener. I'll try a nail hardener and then use the other polishes."
~Mixed
75%of gurus approve
Sunscreen2 reviews
"I used this one all over my body. This is actually a sunscreen for the face, but it was too heavy for my face."
Approved
83%of gurus approve
All 2 takes on Relief Sun: Rice + Probiotics SPF 50+ PA++++
WEEKLY VLOG: I FINALLY GOT THEM!! + MAYBE I'VE CHANGED + DJI OSMO POCKET UPDATE + PR UNBOXING..
"This is my favorite sunscreen from Beauty of Joseon. This is their Relief Sun rice and probiotics. Basically, this is the one for people with oily acne prone skin."
My calm morning routine | breakfast, shower routine, productivity & more
"I used this one all over my body. This is actually a sunscreen for the face, but it was too heavy for my face."
"I like to finish it up with the La Roche-Posay sunscreen and this is because whether or not you're going outside or even if you just get a little bit of sunlight, sit close to windows, whatever, you need sunscreen regardless. This one is very, very good, most importantly because this does not break me out and it's invisible. Some of these sunscreens they leave a white cast and if you're not careful, like if you apply sunscreen before you start doing your makeup, you can actually change the color of your complexion. This one does not do that."
Approved
70%of gurus approve
Toners2 reviews
"I personally love the one from The Ordinary, their 7% glycolic acid, their exfoliating toner. When I initially started using this product, I would use it as a toner for my face to get rid of like dead skin cells. But this product is such a powerhouse, guys. And I don't think that I'll stop recommending it anytime soon. So I use this on my face sometimes and I remember like I told you guys already that I had bumps on my chest. I used this product and it got rid of all those bumps. Now one part of the body where I think that people have spoken about this before, but just in case you've not heard, this is a very good product to use on your immediate underarms because if you use deodorant and you're just very active, we tend to actually accumulate dead skin cells in that area."
Approved
65%of gurus approve
All 3 takes on Glycolic Acid 7% Toning Solution
VLOG: STOCKING UP THE KITCHEN, NIGHT ROUTINE, READING RECAP & GIRL DINNER
"I like this glycolic acid because at least one it explicitly states just how much glycolic acid you actually get in this toner. Sometimes AHA serums don't tell you how much AHA you have in the toner. With this one it's just clear, they make it clear that it's 7%. I use this two to three times a week on my face. After I wipe my face, I like to take this and I run it all over my chest. It's actually working."
WEEKLY VLOG: REORGANIZE MY PANTRY WITH ME + TRICHOLOGIST APPOINTMENT + OFFICE & BATHROOM ADDITIONS
"This is the Ordinary's glycolic acid. I think this has 7% glycolic acid in it. And together with retinol, these two things have gotten rid of the texture for me. I hardly ever get closed comedones anymore."
HOW TO SMELL GOOD ALL DAY (Even in the Heat) | What to avoid
"I personally love the one from The Ordinary, their 7% glycolic acid, their exfoliating toner. When I initially started using this product, I would use it as a toner for my face to get rid of like dead skin cells. But this product is such a powerhouse, guys. And I don't think that I'll stop recommending it anytime soon. So I use this on my face sometimes and I remember like I told you guys already that I had bumps on my chest. I used this product and it got rid of all those bumps. Now one part of the body where I think that people have spoken about this before, but just in case you've not heard, this is a very good product to use on your immediate underarms because if you use deodorant and you're just very active, we tend to actually accumulate dead skin cells in that area."
"This is the iconic product, this is the toner of all toners, it's amazing. As far as glycolic acid toners go, this one is really great. This is one of the best glycolic acid toners in the world and it is very very popular for a reason. Once I am out of my current toner, I'm going back to this."
Approved
65%of gurus approve
Fragrance1 review
"If you're interested in trying really new things or you're interested in a perfume that you've not quite smelled anything like it like ever probably you should consider Amouage Guidance. Every time I use it there's always like you smell so different. One of the notes that you get with this is incense and I remember like I know what incense smells like, but for me the only place I'll smell incense is in church and I remember the first time that I smelled this I was like what is this and I never knew that incense could be in something I smell as good as it does outside of how I know incense to smell. This is so different there's something like almost mystical about this like it's crazy. There are just two types of people for this like you can stand it or you absolutely love it or you hate it but it's a very very good perfume."
Approved
83%of gurus approve
Masks & Peels1 review
"I got them one green tea mask for everyone. The packaging is so clean and neat and it's almost like it's planned and they didn't just throw it into a bubble wrap, so very nice."
Approved
64%of gurus approve

This week's top beauty news, in your inbox.

A weekly read of the takes worth catching up on: the raves, the splits, the ones the gurus won't shut up about. Free, no spam, unsubscribe whenever.

Subscribe to the digest