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Dimma Umeh
Makeup Artist

Dimma Umeh.

Dimma reviews foundations, sunscreens, and retinoids with Black skin firmly at the centre, drawing on her own routines and tutorials to show what actually works for women across Africa and the diaspora. Her weekly uploads blend practical product walkthroughs with everyday lifestyle content, so the skincare and makeup advice sits inside a broader picture of how real routines are built.

Why Is She A Guru?
A weekly-publishing beauty creator with 524,000 subscribers and a consistent track record of product recommendations focused on Black skin.
70Products
60 yay94% approval rate
4 nayA few she would skip
4 hot takesWhere she breaks from the pack

Dimma Umeh's top picks.

The products Dimma Umeh has crowned best in their category, and brings up again and again.

★ Best cleanser for acne-prone skin
Effaclar 2% Gel Cleanser
La Roche-Posay Effaclar 2% Gel Cleanser
Brought up 2 times
The type of cleanser that you also use matters a lot because you need cleansers that are actually targeted at people with your skin type. My favorite cleanser I tell you guys all the time is the La Roche-Posay Effaclar cleanser. That cleanser was made for people with acne prone skin. It's literally the best that I have used. It is perfect in my opinion. I use it after I have used the Effaclar micellar water now. I think that these two were made for each other, these two products.
★ Best retinol
Retinol Serum with Ferulic Acid
Dr. Dennis Gross Retinol Serum with Ferulic Acid
Brought up 2 times
There are retinol serums. Actually, the best retinol I've ever used in my life is a retinol serum from Dr. Dennis Gross. It is really, really good. And there's something that they put in it that actually combats that very bad side effect that retinol gives you sometimes.
★ Best sunscreen
Relief Sun: Rice + Probiotics SPF 50+ PA++++
Beauty of Joseon Relief Sun: Rice + Probiotics SPF 50+ PA++++
Brought up 2 times
This is my favorite sunscreen from Beauty of Joseon. This is their Relief Sun rice and probiotics. Basically, this is the one for people with oily acne prone skin.

What they review most.

Weighed in on

Dimma Umeh's hot takes.

Products where their take diverges from the rest of the gurus.

Dimma Umeh: Nay vs gurus 76% Yay
When I ran out of my usual benzoyl peroxide gel, I switched to this and it did nothing for my acne. My issue with CeraVe in general is that their products contain a lot of ceramides, and the humectants and other ingredients they use can make it so the product doesn't give you the results you need. I bought about four of these because I couldn't believe benzoyl peroxide wasn't working, but the formulation is why it wasn't working. I would not recommend this and don't think it was worth it.
Dimma Umeh: Nay vs gurus 62% Yay
This product went so viral in 2024, everybody and their mamas were talking about it, and it was targeted at people with oily skin who are prone to breakouts. My skin was acting up when I gave it a try, and it broke me out. I used it for about two weeks and it left my skin worse than it met it. Instead of removing things from my pores, it put things into mine, and I got a lot of clogged pores and closed comedones in places I typically don't break out. This product has worked for some people, so I don't think everybody's lying, but if you're acne-prone I'd consider micellar water first before jumping on oil cleansers.
Dimma Umeh: Nay vs gurus 83% Yay
I got the big size in a particular shade and felt like my skin was a lot more greasy after using it. I tried mixing it with the Water Powder Serum like people recommended and even tried the universal colorless version, but it was the same thing: it made my skin more greasy and it clogged my pores. This product broke me out. I know it's a cult favorite and works for some people with oily skin, but if you're acne-prone you have to be very careful with it. If you want to try it, start with a small size before committing to a bigger one because it's not cheap.
Dimma Umeh: Nay vs gurus Not verified
This one, it was in the Icy Nude PR package that they sent to me.

Every review.

All 70 products Dimma Umeh has reviewed, grouped by product type. Click a product to see the full guru consensus.

All takes Yay takes Nay takes Against the gurus
Cleansers11 reviews
"The type of cleanser that you also use matters a lot because you need cleansers that are actually targeted at people with your skin type. My favorite cleanser I tell you guys all the time is the La Roche-Posay Effaclar cleanser. That cleanser was made for people with acne prone skin. It's literally the best that I have used. It is perfect in my opinion. I use it after I have used the Effaclar micellar water now. I think that these two were made for each other, these two products."
Yay
87%Guru Score
"Bioderma has a micellar water for acne-prone skin. It's one of the two brands I've tried and trust for micellar water, and I'd recommend trying it for double cleansing instead of jumping on the oil cleansing bandwagon."
Yay
96%Guru Score
"When I ran out of my usual benzoyl peroxide gel, I switched to this and it did nothing for my acne. My issue with CeraVe in general is that their products contain a lot of ceramides, and the humectants and other ingredients they use can make it so the product doesn't give you the results you need. I bought about four of these because I couldn't believe benzoyl peroxide wasn't working, but the formulation is why it wasn't working. I would not recommend this and don't think it was worth it."
Nay
76%Guru Score
"This product went so viral in 2024, everybody and their mamas were talking about it, and it was targeted at people with oily skin who are prone to breakouts. My skin was acting up when I gave it a try, and it broke me out. I used it for about two weeks and it left my skin worse than it met it. Instead of removing things from my pores, it put things into mine, and I got a lot of clogged pores and closed comedones in places I typically don't break out. This product has worked for some people, so I don't think everybody's lying, but if you're acne-prone I'd consider micellar water first before jumping on oil cleansers."
Nay
62%Guru Score
"This is the cleanser that I use. I've talked about this cleanser to you guys so many times. It's the La Roche-Posay Purifying Foaming Gel Cleanser for oily skin. This will get rid of all the oil on your face. It will help combat breakouts. It will help prevent breakouts. I always have this cleanser, at least one jar somewhere in the house. And it's become a family thing now because it's not just me. My husband kind of has oily skin and we both use this. So I always get big bottles at any given time."
Yay
84%Guru Score
"I always just go grab this. It's always in the supermarket, you can always get it from retailers. It's fragrance-free, it's non-foaming, and designed for sensitive skin. Sometimes sensitive skin cleansers are too rich for oily skin girls, but this one strikes the right balance. It doesn't clog pores, it doesn't cause breakouts. When I say I used this between 2018 and 2019, the Cetaphil Gentle Skin Cleanser was my cleanser. [...] If you've been hesitant to try this because it doesn't say 'for oily skin' on the packaging, don't worry, it works."
Yay
80%Guru Score
"It works. it completely absolutely works"
Yay
61%Guru Score
"I currently use Bioderma Sebium H2O for double cleansing. [...] It removes everything without the heavy greasy residue sometimes that you would get with micellar water. [...] The one for oily skin I would highly highly highly recommend. I always have it on my dressing table or in the area where I get ready or do my skincare in the morning. It works great. It gets the job done. It's not heavy on the skin. In addition to all of this, it's very gentle and effective and doesn't disrupt your skin."
Yay
83%Guru Score
"For eye makeup which tends to have a lot of sweat proof, crease proof type makeup, I like to use wipes that have some oil in it. The Neutrogena makeup removing wipes do have oil that helps you break makeup down faster."
Yay
61%Guru Score
"My favorite balm to actually use is the Clinique Take the Day Off Cleansing Balm, the charcoal one is so good for people who have combination to oily skin. This will take your makeup off, it will dissolve everything, even the toughest type of eyeliner this thing will dissolve. I take my time and work this through or into my face, and once I'm done doing that I'm going to rinse it off with water."
Yay
80%Guru Score
"I've been going on and on about Clinique Take The Day Off Cleansing Balm on this channel like ever since I can remember, even before I started YouTube I had already started using this product. I've been using this particular formula for years. It's a white wax, you know, you use it, you apply it on your face, it just dissolves your makeup off."
Yay
78%Guru Score
Powder & Setting9 reviews
"I got the big size in a particular shade and felt like my skin was a lot more greasy after using it. I tried mixing it with the Water Powder Serum like people recommended and even tried the universal colorless version, but it was the same thing: it made my skin more greasy and it clogged my pores. This product broke me out. I know it's a cult favorite and works for some people with oily skin, but if you're acne-prone you have to be very careful with it. If you want to try it, start with a small size before committing to a bigger one because it's not cheap."
Nay
83%Guru Score
"This is my ride or die. It's what keeps my oil at bay, and it's what I have on my face right now. I'm almost out of it."
Yay
88%Guru Score
"This easy bake and easy blur combo I would always highly recommend because I'm always happy with the finish that I get when I pair the two of them together."
Yay
78%Guru Score
"This is my favorite setting spray -- [...] I love it so much, it's my ride or die. I've seen some people talking about how it's not good for people with acne-prone skin. I have acne-prone skin and I haven't had major issues with it."
Yay
83%Guru Score
"I actually quite like the Huda Beauty setting spray as well."
Yay
84%Guru Score
"The foundation and the primer to test and just show you guys how they work or not to test cuz they already good. They're good"
Yay
81%Guru Score
"My Charlotte Tilbury powder for touchup. This is the airbrush powder, and this is in number three."
Yay
86%Guru Score
"She got me the elf Power Grip Primer"
Yay
67%Guru Score
"I'm just going to set my forehead and down the bridge of my nose with a brush."
Yay
84%Guru Score
Eye Makeup8 reviews
"I'm going to go in with a brow pen first. This one is from NYX and it is their Lift and Snatch Brow Pen. This is not super expensive and I think that it works. I'm going to use this to gently fill in the sparse areas that I have first."
Yay
81%Guru Score
"It's not like the Brow Wiz, which kind of has a crayony [...] texture. And if you have oily skin and you found that when you use the Anastasia Beverly Hills Brow Wiz one, your brows end up looking waxy, try this one."
~Mixed
69%Guru Score
"I'm going into a Nars eyeshadow palette that I have, this I think is like a limited edition palette it's the Clouded one, but I'm really after this shade here. It's just a nice cool toned, I'd say gold, is it possible for gold to be cool I don't know, but this is just a nice gold and it's not a warm gold."
Yay
68%Guru Score
"You can create so many dope everyday looks from this one palette alone. I just swatched this particular eyeshadow, this one called Hope, these are so creamy. The mattes are so creamy, it's insane. I think that this is actually one of my favorite Huda Beauty palettes so far."
Yay
Notverified
"I have a brow pencil here this one is by colourpop I always pack a brow pencil"
Yay
84%Guru Score
"This is the Duo Brush On Lash Adhesive and this one works really great for me. You need lashes and you need a lash glue and with these types you can get at least like five uses out of them."
Yay
75%Guru Score
"The liner that I use is the Huda Beauty Creamy Coal Longwear Eye Pencil in Very Brown."
Yay
Notverified
"This is the new one coat mascara that Huda has also been talking about on Instagram. I love love love this."
Yay
61%Guru Score
Lip5 reviews
"I have the topicals slick salve. I've talked about this before, but this is one of my favorite lip balms. I even have one lying around somewhere."
Yay
74%Guru Score
"This is a Summer Fridays one. [...] I like this one a lot. I like the way that it tastes."
Yay
75%Guru Score
"I'll moisturize my lips with the Laneige Lip Sleeping Mask. I've talked about it so many times."
Yay
73%Guru Score
"I've already applied this, I'm just going to apply more of it. This is the Vaseline Lip Therapy Rosy Lips. I got this from a random supermarket, I'm praying to God in heaven that it's original. It's comfortable, it doesn't feel heavy on my face."
Yay
71%Guru Score
"This one, it was in the Icy Nude PR package that they sent to me."
Nay
Notverified
Blush & Bronzer4 reviews
"This is a very nice fuchsia magenta shade and it compliments that cream blush that I applied so well and it's also going to give my cheeks some definition."
Yay
72%Guru Score
"To contour the sides of my nose, I like to use a shade of bronzer that is slightly lighter than the Charlotte Tilbury one. This NYX one is great."
Yay
81%Guru Score
"I'm going in with an orange powder blush paired with that Danessa cream blush. Perfect, guys. Like, it looks so good. As far as I'm concerned, it looks really, really good."
Yay
82%Guru Score
"I am going to set the contoured part with my Charlotte Tilbury Airbrush Flawless Bronzer just the way that I set the concealer."
Yay
84%Guru Score
Concealer4 reviews
"I go in with concealer and I use this to define my brows. I really, really love the NARS Soft Matte Complete Concealer. It gives you time to blend, especially if you're a beginner and you're worried that your concealer might dry really quickly -- [...] it will give you time to apply precisely and then blend out. If you're not sure what shade to use for this, I recommend going about one to two shades lighter than your actual skin tone. I also apply a lighter shade of the same concealer in my inner corner, and on my outer corner I use the same shade I used to define my brows. Blending everything in creates a very nice gradient and gives my eyeshadow a very nice base."
Yay
93%Guru Score
"This concealer is so good. It has very, very good coverage. It's very easy to blend. And it just blends out well. It's not streaky. And it's also very forgiving that it doesn't dry out really, really fast. Even if you start getting any creasing before you set, you can always go in with your brush or your beauty blender and blend it out again without losing coverage."
Yay
88%Guru Score
"I'm using my Too Faced Born This Way Concealer in butterscotch and basically you just want to mimic or recreate what your face looks like when light is hitting it head on. So your forehead, underneath your eyes, your chin, these are areas that are naturally lighter on the face, so you use a concealer that is one shade lighter at this stage to highlight."
Yay
74%Guru Score
"My favorite thing about this particular concealer is that it's not super like full coverage. The way it kind of blends out, it's almost like in a very diffused way. So you can tell that you're highlighted, but you're not super snatched. And that works for the type of finish we are going for."
Yay
74%Guru Score
Other4 reviews
"Now, there are different brands that have very nice sunscreens. But the one that I really, really like a lot, especially in the past 2 years, that outside of not making my face feel like a grease ball, is also very light and sits very light on my skin, is the Beauty of Joseon Aqua sunscreen. I love it so much. I think that it's done so much for my skin in the past two years."
Yay
85%Guru Score
"I'm kind of at a stage now where I'm trying the different scents that they have. Typically for the longest time my go-to scent was the original one, the white and blue one. Very recently I tried the pink one, loved it. Went to the store recently, saw that they had the green one, the refreshing one. I got that as well. Dove also not as expensive as even the Dove shower gels."
Yay
74%Guru Score
"This moisturizer is so good and my husband also loves it so much."
Yay
67%Guru Score
"It is expensive. Every time I have to buy it again, I roll my eyes. But this fits into my smallest clutch purses. [...] It works. It's not cheap, but then the shape of it is so perfect. If you're someone who does not like to carry heavy things around, if you're also someone who is concerned about managing space when it comes to things like this, this is so good. I just wish that it was a bit cheaper."
~Mixed
66%Guru Score
Body & Tan3 reviews
"I keep repurchasing it largely because of nostalgia [...] and I used to use this back in secondary school. I think that it is so good. One thing I like about Irish Spring is the fresh fragrance that you get with it. It smells like heavenly in my opinion. It smells really good. And if you're someone who is looking for something to cleanse the body and also have a very nice fragrance linger afterwards, then consider Irish Spring."
Yay
57%Guru Score
"If you asked me to rank all of them, I would actually say this first."
Yay
76%Guru Score
"This is the Vaseline Intensive Care Cocoa Radiant Body Oil, this one is very very popular. However, it is more [...] lightweight and it has a very nice scent. [...] If you're going out and you want to oil your chest and oil your arms and your legs, this is a very very good oil to use. [...] It will give you that shine and the sheen that you're after, it will condition your body, give you that glow that you want, but it will not feel greasy and sit on your skin. The weather has been a bit hot, so when I'm telling you guys that I'm enjoying this irrespective of the fact that the weather is hot, believe me, I really really love it."
Yay
68%Guru Score
Foundation3 reviews
"I'm going in with my ride or die, my Huda Beauty Easy Blur Foundation. If you have oily skin most of the time like I do, you already are aware that a lot of the barely there skin tints, a lot of the time, they kind of make us look very greasy as it wears over time. So if you have a foundation that you love, just use it. This is my Huda Beauty Easy Blur Foundation. I really, really love it. It has medium to full coverage. This particular foundation, the undertone is perfect. My shade is peanut butter cup."
Yay
76%Guru Score
"I'm going to use this concealer this is my Too Faced bond this way and I'm going to use this to even out my"
Yay
78%Guru Score
"My go-to brand for complexion products at the moment is NARS. I recently got the NARS Natural Radiant Longwear Foundation, which I'm still trying, but I really like it so far. Their things just work for me."
Yay
76%Guru Score
Retinoids3 reviews
"There are retinol serums. Actually, the best retinol I've ever used in my life is a retinol serum from Dr. Dennis Gross. It is really, really good. And there's something that they put in it that actually combats that very bad side effect that retinol gives you sometimes."
Yay
90%Guru Score
"I haven't tried retinol from the inky list so I cannot speak about their retinol specifically but I think that retinol is good always a good idea"
~Mixed
69%Guru Score
"I just take a little bit of my [...] retinol, the La Roche-Posay one that's my go-to at the moment. Pat that just a little bit, pat it into my skin."
Yay
57%Guru Score
Sunscreen3 reviews
"I used this one all over my body. This is actually a sunscreen for the face, but it was too heavy for my face."
Yay
92%Guru Score
"This is actually a sunscreen for the face, but it was too heavy for my face. I switched to using it on my body."
~Mixed
74%Guru Score
"I like to finish it up with the La Roche-Posay Anthelios Melt-in Milk Sunscreen SPF 60, and this is because whether or not you're going outside, or even if you just get a little bit of sunlight sitting close to windows, whatever, you need sunscreen regardless. This one is [...] very, very popular as well, but very, very good, most importantly because this does not break me out and it's invisible. It's not something that, you know, some of these sunscreens leave a white cast, and if you're not careful, if you apply sunscreen before you start doing your makeup you can actually change the color of your complexion products. This one does not do that."
Yay
77%Guru Score
Acne2 reviews
"This is the Benzoyl Peroxide Gel from the brand I typically get it from, acne.org, which is what I normally use before I ran out and switched to a CeraVe version instead. Benzoyl peroxide works for me."
Yay
80%Guru Score
"I quite like my acne.org treatment. My face looks a bit dry now. I'm just going to apply a little bit of my acne.org treatment."
Yay
77%Guru Score
Moisturizers2 reviews
"The moisturizer that I just used for this is the Charlotte Tilbury Magic Water Cream. I really like it."
Yay
70%Guru Score
"I've used it alongside La Roche-Posay products. I've used it without combining it with other La Roche-Posay products and it just works. I even put my husband on this cleanser. He was breaking out a lot at a point and I put him on this with the Effaclar moisturizer. No toner, no extras. His skin cleared up and it was so obvious that his skin cleared up."
Yay
70%Guru Score
Nails2 reviews
"The color is really nice, but again, like I said, it applied a bit lumpy, so I don't know how long I'm going to have the color on for."
~Mixed
84%Guru Score
"I got OPI Nail Envy and I've been using it and I don't know because my nails are not really growing as long as they typically would be. I have a lot of like chipping and bending going on and honestly I don't know what the cause of this is. I don't know if it's the way that my polish is reacting to OPI Nail Envy being underneath."
~Mixed
75%Guru Score
Toners2 reviews
"I personally love the one from The Ordinary, their 7% glycolic acid, their exfoliating toner. When I initially started using this product, I would use it as a toner for my face to get rid of like dead skin cells. But this product is such a powerhouse, guys. And I don't think that I'll stop recommending it anytime soon. So I use this on my face sometimes and I remember like I told you guys already that I had bumps on my chest. I used this product and it got rid of all those bumps. Now one part of the body where I think that people have spoken about this before, but just in case you've not heard, this is a very good product to use on your immediate underarms because if you use deodorant and you're just very active, we tend to actually accumulate dead skin cells in that area."
Yay
76%Guru Score
"I haven't received the Pixi Glow Tonic in a while, but this is gorgeous. [...] I knew it, [...] this is the iconic product, this is the toner of all toners, it's amazing. Once I am out of my current toner, [...] I'm going back to this. [...] As far as glycolic acid toners go, this one is really great. [...] This is one of the best glycolic acid toners in the world, it is very very popular for a reason. So I'm going back to using this once I'm out of my current toner."
Yay
64%Guru Score
Balms & Ointments1 review
"For this I didn't really do anything fancy. I'll just say keep that area moisturized, like use Vaseline. [...] If you have a hyperactive scar [...] where you felt like the scar was overhealing and it wasn't flattening as quickly as you should, then maybe you should go and see a doctor for that. [...] But for me, one thing I felt like helped me is just making sure that it wasn't dry. When I kept it moisturized, before you know it, it just healed and it flattened."
Yay
86%Guru Score
Fragrance1 review
"If you're interested in trying really new things or you're interested in a perfume that you've not quite smelled anything like it, like ever probably, you should consider Amouage Guidance. I use it once in a while and every time I use it, there's always like you smell so different. One of the notes that you get with this is incense and I remember, I know what incense smells like, but for me the only place I'll smell incense is in church and I remember the first time that I smelled this I was like what is this, and I never knew that incense could be in something I smell as good as it does outside of how I know incense to smell. This is so different, there's something like almost mystical about this, like it's crazy. There's just two types of people for this like you can stand it or you absolutely love it or you hate it, but it's a very very good perfume."
Yay
80%Guru Score
Haircare1 review
"Another brand that is really good is this one called Living Proof. I got this from Amazon. It's their advanced clean dry shampoo. This is really good. I like the smell, but compared to the hair by anyone, I prefer the fragrance on that one much better. But this is a very good dry shampoo. Is a powerhouse."
Yay
83%Guru Score
Mists & Essences1 review
"When it comes to body mists, I really love the Sol de Janeiro ones. I've used quite a few of them, but out of all of them, this is my favorite. And this is the Cherrosa 59. I got a sample kit that had all the popular ones. And this smells really good. So this is for like days when you're not going anywhere, like you've done your body care, you've come out of the shower, or even nighttime, you've done everything, but you want to smell like nice without going in with perfume."
Yay
75%Guru Score
Serums1 review
"One good shave oil that I like is the one from EOS. This one. Okay, this is the Kashmir Shave Oil. I do about two pumps. Work this into the area that I want to shave and then go over that area with a shaving stick."
Yay
80%Guru Score

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Dimma Umeh is not affiliated with, and does not endorse, The Guru Index. Every quote on this page comes from her public YouTube videos, linked at the timestamp. Verdicts and approval stats are our editorial read of what she said. "Guru" is a title we award, not a sign of any affiliation.