Caroline Hirons built her channel around practical product testing across skincare and makeup, from retinoids and toners to concealers and lip products, always grounding her takes in how things actually perform on real skin. Her book 'Skincare' became a Sunday Times No.1 bestseller, and her reviews carry that same straight-talking, educator-first approach.
The products Caroline Hirons has crowned best in their category, and brings up again and again.
When the other experts mostly agree on a product, Caroline Hirons sides with them 79% of the time. Here are three of her picks the other experts back too.
Caroline Hirons has reviewed 198 products. Of the ones she gives a clear yes or no to,she approves 99%. The products she rates highest and brings up most are Chanel No. 5, Pixi Glow Tonic and Kiehl's Creme de Corps Body Lotion.
She has reviewed 23 moisturizers and approved 22 of them. The ones she rates highest are Tatcha Dewy Skin Cream, La Roche-Posay Cicaplast Baume B5 and Elizabeth Arden Eight Hour Cream.
She has reviewed 21 eye makeup and approved 19 of them. The ones she rates highest are Tower 28 Make Waves Lengthening and Volumizing Mascara, Anastasia Beverly Hills Brow Freeze and Lisa Eldridge Something Brown Coffee Brown Eyeliner.
She has reviewed 19 serums and approved 18 of them. The ones she rates highest are The INKEY List Hyaluronic Acid Serum, Bio-Essence Squalane Oil and Hada Labo Gokujyun Hyaluronic Acid Lotion.
She has reviewed 18 cleansers and approved 18 of them. The ones she rates highest are The Ordinary Squalane Cleanser, CeraVe Hydrating Facial Cleanser and The INKEY List 2% Salicylic Acid Cleanser.
She has skipped 2 of the 198 products she has reviewed. The ones she is clearest about are Charlotte Tilbury Pillow Talk Push-Up Lash Mascara and The Ordinary Retinol 0.2% in Squalane.
There is a guide to her picks for dry skin: Caroline Hirons on dry skin.
Products where her take diverges from the rest of the gurus.
All 198 products Caroline Hirons has reviewed, grouped by product type. Click a product to see the full guru consensus.
Caroline Hirons is not affiliated with, and does not endorse, The Guru Index. Every quote on this page comes from her public YouTube videos, linked at the timestamp. Verdicts and approval stats are our editorial read of what she said. "Guru" is a title we award, not a sign of any affiliation.