Editorial standards

We aggregate other people's opinions, so being transparent about how we select, attribute, and present them is the whole job.

Attribution first

Every review, rating, or quote on the site belongs to the creator who made it, and we attribute it to them with a link back to the source. We don't pass off creators' opinions as our own, and we don't publish anonymous takes.

How we choose reviewers

• We prioritize independent creators with a consistent track record of detailed, good-faith reviews.
• We aim for a range of voices and perspectives rather than a single point of view.
• Being featured is not something a brand or creator can pay for.

Accuracy and context

• We try to represent each creator's view faithfully and in context, including when experts disagree about the same product.
• Product details, prices, and availability change; we work to keep information current but can't guarantee it's always up to date.
• Reviews reflect the creators' experiences and opinions, not a guarantee of results.

Independence from commerce

Affiliate relationships and any future sponsorships never influence which takes we show or how we rank or frame them. The commercial side of the site is kept separate from the editorial side. See our Sponsorship & Affiliate Policy.

Corrections

If we've misrepresented a creator's view or got a detail wrong, tell us and we'll fix it. Reach us at hello@theguruindex.com.