Cookie Policy
Last updated: June 4, 2026
This Cookie Policy explains how The Guru Index uses cookies and similar technologies on our website (the "Site"). It should be read together with our Privacy Policy.
1. What cookies are
Cookies are small text files placed on your device when you visit a website. They help the site function, remember your preferences, and understand how the site is used.
2. Your choices
When you first visit the Site, we show a cookie banner. Non-essential cookies (analytics) are only set if you click "Accept". If you decline, we do not load Google Analytics. You can change your decision at any time by clearing the Site's stored data in your browser, which will make the banner appear again.
3. Cookies we use
| Cookie | Type | Purpose | Duration |
|---|---|---|---|
| guru_consent | Essential | Remembers your cookie-banner choice so we don't ask on every visit. | 6 months |
| _ga | Analytics (Google Analytics 4) | Distinguishes unique visitors. Set only after you accept. | 2 years |
| _ga_<ID> | Analytics (Google Analytics 4) | Persists session state for GA4. Set only after you accept. | 2 years |
4. Managing cookies in your browser
Most browsers let you block or delete cookies through their settings. Blocking essential cookies may affect how the Site works. To opt out of Google Analytics across all sites, you can install the Google Analytics opt-out add-on.
5. Changes to this policy
We may update this Cookie Policy as our use of cookies changes. The "Last updated" date above reflects the latest version.
6. Contact
Questions about our use of cookies? Email us at hello@theguruindex.com.