The Ordinary verdicts.

“The Ordinary is the affordable, drugstore sister of Neod. They're the same company, with the same research and development team. Whilst they are different formulas and different technologies, they're not the same products, but they're going to have that very similar high quality at a more affordable price point. So if you can't afford Neod, shopping The Ordinary is going to guarantee you the same quality and the same focus on innovation, research and development.”

▶9:20

“Have you noticed how similar, for example, Minimalist is to The Ordinary? Time and money has not been spent on R&D for the Indian skin even in India.”

▶0:25

“In 2025 last year the ordinaries uh selling in China. So the products that are considered testable in uh China they make sunscreens they make active products.”

▶2:34

“The Ordinary burst onto the scene, showing ingredient percentages and cutting out the fluff. Suddenly, you didn't need to pay $100 for a doctor developed vitamin C. You could buy one for under $10.”

▶6:42

“Their launches are amazing quite a lot of products have merit”

▶0:13

“I like The Ordinary [...] a lot, but this type of marketing, this type of aesthetic, really brings in a certain kind of consumer. This type of marketing [...] creates [...] this mindset that, well, my skincare is science-based and your skincare is in a pink bottle, and my skincare actually works and your skincare is not really valid. [...] It creates this argument about what's actually valid and what's actually effective.”

▶8:29