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Dr. Vanita Rattan
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“Have you noticed how similar, for example, Minimalist is to The Ordinary? Time and money has not been spent on R&D for the Indian skin even in India.”
▶0:25Every product from this brand the gurus have weighed in on.
10 takes on the brand itself, straight from the tape. Click any card to watch the moment without leaving the index.
“Have you noticed how similar, for example, Minimalist is to The Ordinary? Time and money has not been spent on R&D for the Indian skin even in India.”
▶0:25“The Ordinary burst onto the scene, showing ingredient percentages and cutting out the fluff. Suddenly, you didn't need to pay $100 for a doctor developed vitamin C. You could buy one for under $10.”
▶6:42“Their launches are amazing quite a lot of products have merit”
▶0:13“I like The Ordinary a lot, but this type of marketing, this type of aesthetic, really brings in a certain kind of consumer. This type of marketing creates this mindset that, well, my skincare is science-based and your skincare is in a pink bottle, and my skincare actually works and your skincare is not really valid. It creates this argument about what's actually valid and what's actually effective. But the real truth of the matter is there's so much crap out there, and there's so much crap in the sciencey brands.”
▶8:29“Barrier repair has become a thing because of the ordinary that's a very strong statement a bad way but you know yes”
▶15:30“There are a lot of single ingredient Spotlight especially with Brands like The Ordinary and Inky List.”
▶30:36“By offering high quality scientifically proven ingredients at affordable prices, The Ordinary made skin care accessible to broader audiences. This approach really disrupted established pricing models and encouraged consumer education, empowering users to make informed choices about what skincare products they purchase and use.”
▶6:52“Brands like the inky list in the ordinary for example keep it very simple and that is one of the ways that their products remain very affordable”
▶7:09“There are going to be more Brands like the ordinary like bubble like the inky list that create effective high quality and inexpensive skin care”
▶9:09“The Ordinary did they smell very placid but that's because there's very few ingredients in there and what you're getting is not you haven't got any good ingredients to really mask. As soon as you start putting proper ingredients, many different types of ingredients within a product they react with each other and what you get is kind of sometimes not a nice smell.”
▶2:10The Ordinary holds an overall Guru Score of 84%, our read on how warmly independent experts talk about its products across the catalogue.
Among The Ordinary products, experts rate Lactic Acid 5% (89%), Lactic Acid 10% + Hyaluronic Acid (88%) and Resveratrol 3% + Ferulic Acid 3% (88%) highest.
38 experts have weighed in on 65 products from The Ordinary across 1497 individual takes.