Index / Brands / The Ordinary
The Ordinary

The Ordinary verdicts.

Toners · Serums · Masks & Peels · Other
71Products
36Reviewers
1461Mentions
84%Approval

71 products

Every product from this brand the gurus have weighed in on.

~67%
Niacinamide 10% + Zinc 1%
Serums
Niacinamide 10% + Zinc 1%
Mad About Skin's Top Pick
18 reviewers · 65 mentions
~61%
AHA 30% + BHA 2% Peeling Solution
Masks & Peels
AHA 30% + BHA 2% Peeling Solution
Darnell Cox | 50+ Healthy Aging Expert's Top Pick
14 reviewers · 38 mentions
88%
Certified Lactic Acid 10% + Hyaluronic Acid
Serums
Lactic Acid 10% + Hyaluronic Acid
Sincerely Miss Ash's Top Pick
14 reviewers · 36 mentions
84%
Multi-Peptide + Copper Peptides 1% Serum
Serums
Multi-Peptide + Copper Peptides 1% Serum
Sincerely Miss Ash's Top Pick
13 reviewers · 69 mentions
71%
Argireline Solution 10%
Other
Argireline Solution 10%
Nipun Kapur's Top Pick
13 reviewers · 38 mentions
87%
Certified Retinal 0.2% Emulsion
Retinoids
Retinal 0.2% Emulsion
Mad About Skin's Top Pick
10 reviewers · 75 mentions
72%
Multi-Peptide Eye Serum
Eye Care
Multi-Peptide Eye Serum
Nipun Kapur's Top Pick
10 reviewers · 49 mentions
70%
Multi-Peptide Lash and Brow Serum
Eye Makeup
Multi-Peptide Lash and Brow Serum
Mad About Skin's Top Pick
10 reviewers · 37 mentions
77%
3 Squalane Cleanser
Cleansers
Squalane Cleanser
Crowned best by 3 gurus
9 reviewers · 37 mentions
79%
Natural Moisturizing Factors + Beta Glucan
Moisturizers
Natural Moisturizing Factors + Beta Glucan
Mad About Skin's Top Pick
7 reviewers · 26 mentions
~63%
Multi-Peptide Serum for Hair Density
Haircare
Multi-Peptide Serum for Hair Density
No BS Beauty's Top Pick
7 reviewers · 23 mentions
77%
2 Glucoside Foaming Cleanser
Cleansers
Glucoside Foaming Cleanser
Crowned best by 2 gurus
7 reviewers · 22 mentions
81%
Granactive Retinoid 2% Emulsion
Retinoids
Granactive Retinoid 2% Emulsion
Mad About Skin's Top Pick
6 reviewers · 22 mentions
84%
Pycnogenol 5%
Serums
Pycnogenol 5%
Sincerely Miss Ash's Top Pick
6 reviewers · 19 mentions
~65%
Squalane + Amino Acids Lip Balm
Lip
Squalane + Amino Acids Lip Balm
Mad About Skin's Top Pick
6 reviewers · 19 mentions
86%
Certified Salicylic Acid 2% Mask
Masks & Peels
Salicylic Acid 2% Mask
No BS Beauty's Top Pick
6 reviewers · 16 mentions
74%
PHA 5% Exfoliating Lip Serum
Lip
PHA 5% Exfoliating Lip Serum
Sincerely Miss Ash's Top Pick
5 reviewers · 24 mentions
85%
Retinol 1% in Squalane
Retinoids
Retinol 1% in Squalane
Nadine Baggott's Top Pick
5 reviewers · 13 mentions
80%
Retinol 0.2% in Squalane
Retinoids
Retinol 0.2% in Squalane
Mad About Skin's Top Pick
5 reviewers · 10 mentions
87%
Squalane
Serums
Squalane
Dr. Somji Skin's Top Pick
5 reviewers · 8 mentions
86%
Resveratrol 3% + Ferulic Acid 3%
Serums
Resveratrol 3% + Ferulic Acid 3%
Sincerely Miss Ash's Top Pick
4 reviewers · 14 mentions
74%
Ascorbic Acid 8% + Alpha Arbutin 2%
Serums
Ascorbic Acid 8% + Alpha Arbutin 2%
Sincerely Miss Ash's Top Pick
4 reviewers · 14 mentions
86%
Marine Hyaluronics
Serums
Marine Hyaluronics
Sincerely Miss Ash's Top Pick
4 reviewers · 10 mentions
89%
2 Lactic Acid 5%
Serums
Lactic Acid 5%
Crowned best by 2 gurus
4 reviewers · 7 mentions
81%
B Oil
Serums
B Oil
Mad About Skin's Top Pick
4 reviewers · 6 mentions
~65%
UV Filters SPF 45 Serum
Sunscreen
UV Filters SPF 45 Serum
Dr. Shereene Idriss's Top Pick
3 reviewers · 6 mentions
~64%
Lash Curl Finisher
Eye Makeup
Lash Curl Finisher
Sincerely Miss Ash's Top Pick
3 reviewers · 5 mentions
86%
Amino Acids + B5
Other
Amino Acids + B5
Sincerely Miss Ash's Top Pick
2 reviewers · 8 mentions
84%
Sulfur 10% Powder to Cream Concentrate
Powder & Setting
Sulfur 10% Powder to Cream Concentrate
Mad About Skin's Top Pick
2 reviewers · 7 mentions
88%
Salicylic Acid 2% Anhydrous Solution
Acne
Salicylic Acid 2% Anhydrous Solution
Mad About Skin's Top Pick
2 reviewers · 3 mentions
84%
Ascorbyl Tetraisopalmitate Solution 20%
Other
Ascorbyl Tetraisopalmitate Solution 20%
Mad About Skin's Top Pick
2 reviewers · 2 mentions
~65%
Glycolic Acid 7% Toning Solution
Toners
Glycolic Acid 7% Toning Solution
23 reviewers · 110 mentions
73%
Azelaic Acid Suspension 10%
Serums
Azelaic Acid Suspension 10%
19 reviewers · 78 mentions
82%
Soothing and Barrier Support Serum
Serums
Soothing and Barrier Support Serum
17 reviewers · 83 mentions
71%
Hyaluronic Acid 2% + B5
Serums
Hyaluronic Acid 2% + B5
14 reviewers · 35 mentions
~69%
Caffeine Solution 5% + EGCG
Eye Care
Caffeine Solution 5% + EGCG
11 reviewers · 20 mentions
75%
Salicylic Acid 2% Solution
Acne
Salicylic Acid 2% Solution
10 reviewers · 13 mentions
~67%
Retinol
Retinoids
Retinol
9 reviewers · 15 mentions
72%
Multi-Peptide + Hyaluronic Acid Serum
Serums
Multi-Peptide + Hyaluronic Acid Serum
8 reviewers · 31 mentions
~68%
Natural Moisturizing Factors + HA
Moisturizers
Natural Moisturizing Factors + HA
8 reviewers · 21 mentions
76%
Alpha Arbutin 2% + Hyaluronic Acid
Serums
Alpha Arbutin 2% + Hyaluronic Acid
7 reviewers · 28 mentions
73%
Saccharomyces Ferment 30% Milky Toner
Toners
Saccharomyces Ferment 30% Milky Toner
7 reviewers · 20 mentions
71%
Growth Factor 15% Solution
Serums
Growth Factor 15% Solution
6 reviewers · 67 mentions
73%
Aloe 2% + NAG 2% Solution
Other
Aloe 2% + NAG 2% Solution
6 reviewers · 20 mentions
74%
Natural Moisturizing Factors + Phytoceramides
Moisturizers
Natural Moisturizing Factors + Phytoceramides
6 reviewers · 14 mentions
79%
Marula Oil
Serums
Marula Oil
6 reviewers · 9 mentions
~68%
Vitamin C
Serums
Vitamin C
6 reviewers · 8 mentions
85%
Glycolipid Cream Cleanser
Cleansers
Glycolipid Cream Cleanser
5 reviewers · 13 mentions
83%
Rose Hip Seed Oil
Serums
Rose Hip Seed Oil
5 reviewers · 8 mentions
83%
Mandelic Acid 10%
Serums
Mandelic Acid 10%
5 reviewers · 8 mentions
~58%
Multi-Active Delivery Essence
Mists & Essences
Multi-Active Delivery Essence
4 reviewers · 19 mentions
~69%
Multi Antioxidant Radiance Serum
Serums
Multi Antioxidant Radiance Serum
4 reviewers · 15 mentions
74%
Ethylated Ascorbic Acid 15% Solution
Serums
Ethylated Ascorbic Acid 15% Solution
4 reviewers · 5 mentions
71%
Products
Other
Products
4 reviewers · 5 mentions
~58%
Retinol 0.5% in Squalane
Retinoids
Retinol 0.5% in Squalane
4 reviewers · 5 mentions
81%
Balancing and Clarifying Serum
Serums
Balancing and Clarifying Serum
3 reviewers · 9 mentions
77%
Niacinamide 5% Face and Body Emulsion
Serums
Niacinamide 5% Face and Body Emulsion
3 reviewers · 8 mentions
79%
Rice Lipids + Ectoin Micro Emulsion
Moisturizers
Rice Lipids + Ectoin Micro Emulsion
3 reviewers · 5 mentions
~67%
Cleansers
Cleansers
Cleansers
3 reviewers · 4 mentions
81%
Matrixyl 10% plus Hyaluronic Acid
Serums
Matrixyl 10% plus Hyaluronic Acid
3 reviewers · 3 mentions
72%
Chia Seed Oil
Serums
Chia Seed Oil
2 reviewers · 11 mentions
80%
Arginine Solution
Other
Arginine Solution
2 reviewers · 3 mentions
78%
Retinoid
Retinoids
Retinoid
2 reviewers · 3 mentions
80%
Salicylic Acid 0.5% Body Serum
Body & Tan
Salicylic Acid 0.5% Body Serum
2 reviewers · 2 mentions
75%
Borage Seed Oil
Serums
Borage Seed Oil
2 reviewers · 2 mentions
70%
Foundation
Foundation
Foundation
2 reviewers · 2 mentions
~65%
Granactive Retinoid 2% in Squalane
Retinoids
Granactive Retinoid 2% in Squalane
2 reviewers · 2 mentions
~63%
Volufiline Serum
Serums
Volufiline Serum
2 reviewers · 2 mentions
~63%
High Spreadability Fluid Primer
Powder & Setting
High Spreadability Fluid Primer
2 reviewers · 2 mentions
~56%
High Adherence Silicone Primer
Powder & Setting
High Adherence Silicone Primer
2 reviewers · 2 mentions
~53%
Mineral Sunscreen
Sunscreen
Mineral Sunscreen
2 reviewers · 2 mentions

Gurus on The Ordinary

10 takes on the brand itself, straight from the tape. Click any card to watch the moment without leaving the index.

VR Dr. Vanita Rattan Skip
“Have you noticed how similar, for example, Minimalist is to The Ordinary? Time and money has not been spent on R&D for the Indian skin even in India.”
0:25
NB No BS Beauty Approved
“Brandon Trux Polish Choice are probably two of the biggest game changers of skincare in my lifetime at least”
10:31
JW James Welsh Approved
“The Ordinary burst onto the scene, showing ingredient percentages and cutting out the fluff. Suddenly, you didn't need to pay $100 for a doctor developed vitamin C. You could buy one for under $10.”
6:42
NK Nipun Kapur Approved
“Their launches are amazing quite a lot of products have merit”
0:13
KD Kelly Driscoll Mixed
“I like The Ordinary a lot, but this type of marketing, this type of aesthetic, really brings in a certain kind of consumer. This type of marketing creates this mindset that, well, my skincare is science-based and your skincare is in a pink bottle, and my skincare actually works and your skincare is not really valid. It creates this argument about what's actually valid and what's actually effective. But the real truth of the matter is there's so much crap out there, and there's so much crap in the sciencey brands.”
8:29
CH Caroline Hirons Mixed
“Barrier repair has become a thing because of the ordinary that's a very strong statement a bad way but you know yes”
15:30
TS The Style and Beauty Doctor Approved
“There are a lot of single ingredient Spotlight especially with Brands like The Ordinary and Inky List.”
30:36
TB The Budget Dermatologist Approved
“Brands like the inky list in the ordinary for example keep it very simple and that is one of the ways that their products remain very affordable”
7:09
CB Cassandra Bankson Approved
“There are going to be more Brands like the ordinary like bubble like the inky list that create effective high quality and inexpensive skin care”
9:09
SS Dr. Somji Skin Mixed
“The Ordinary did they smell very placid but that's because there's very few ingredients in there and what you're getting is not you haven't got any good ingredients to really mask. As soon as you start putting proper ingredients, many different types of ingredients within a product they react with each other and what you get is kind of sometimes not a nice smell.”
2:10