Every product from this brand the gurus have weighed in on.
2 takes on the brand itself, straight from the tape. Click any card to watch the moment without leaving the index.
“I like The INKEY List a lot. The INKEY List has some great little basic bits, great affordable brand. They've kind of destroyed it personally. I think they've come along and have that, oh yeah, love it. It's a little bit more of that generation as well.”
▶19:16“There is something about the mindset of this aesthetic, the clinical packaging, leading first with the percentages and with the data. Even if they're fluffed up and not really true, they feel sciencey so they must be true, they must be authentic. Brands like The Inkey List lead with all of that first. I'm not saying these are bad brands, I like them a lot. But this type of marketing, this type of aesthetic, really brings in a certain kind of consumer. And this creates a mindset that like, well, my skincare is science-based and your skincare is in a pink bottle. My skincare actually works and your skincare is not really valid. This is more clinical, this has the data behind it, so your stuff's probably not working. There is kind of this argument about what's actually valid and what's actually effective.”
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