Every product from this brand the gurus have weighed in on.
8 takes on the brand itself, straight from the tape. Click any card to watch the moment without leaving the index.
“K18 is probably the one with the most peer-reviewed studies on it. They use their own special peptide that binds well to keratin. Peptides are like little strings of amino acids or you can think of them as like a chopped up section of protein. These are full of hydrogen bonding groups.”
▶14:30“I also used to use the K18. I liked it, but I like living proof a little bit better for my hair.”
▶3:04“Recently genuine competitors have come into the market like k18 and redkin bonding”
▶24:17“One of my like OG favorite Bond repair things is K18 one of the things that I love about K18 is that it's really easy to incorporate into your routine”
▶1:37“K18, more bonding products and there's a new brand that seems like it's going to be launching soon called Curri Co and they've launched a new Bond Building Product that also is supposed to help prevent frizz and things like that when high humidity areas I think that's going to become more popular.”
▶3:27“I can't I have to mention K18 that was our first investment and our first ex congrat I know you had Michelle on the podcast she's amazing so K I definitely use that quite a bit um especially after getting a color treatment”
▶4:11“This contains a peptide that's small enough to get deep into the strands to repair damage caused by color and hot tools. It's a bit temperamental and it took me a while to figure out the right routine for how to use it because it doesn't like water, which can be tricky when you're in the shower, and it also doesn't like conditioner. After I've shampooed my hair I ring out as much water as I can and then I use a microfiber towel without getting out of the shower to get as much water as I can out of my hair. Then I split my hair into two sections and I apply about 1 and 1/2 pumps into my hand and spread it between my hands, then I scrunch my hair from the bottom up trying to spread it as evenly as I can throughout my hair. This product needs four minutes to activate and to do its job and you're not supposed to get water on it, so I just put my hair up into a clip while I do my other shower stuff.”
▶12:20“We went to Disneyland with K18 and got a private tour around Disneyland, which is one of my, if anyone knows me, that's a dream for me.”
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